• Top

    Low Top

    Extremely popular sneakers because of their price range, versatility when it comes to style, and freedom of movement. Almost everyone is guaranteed to have low-top sneakers in their shoe rotation.

    Mid Top

    Mid-top sneakers extend toward the ankle for a little more support and hold. These lie somewhere in the middle between low-top and high-top sneakers in terms of usage and popularity.

    High Top

    Sneakers with collars that go above the ankles for optimal hold and support are some of the most sought-after models in lifestyle shoes. Most of these shoes take their roots from basketball and have easily or fashionably crossed to mainstream wear.

    Good to know

    Regardless of cut, it's always good to start with sneakers that can be worn for the daily grind, also called as "beaters" by some, as these are usually cheaper, easy to clean, and still gives that lifestyle "edge" before going for those wallet-thinning models.

  • Inspired from


    Sneakers dominantly take their heritage from running, basketball, skate, tennis, training, hiking, and football. Still retaining a few of their performance-based technologies, these sneakers have transcended their respective niches and have successfully and popularly transformed themselves as staples of fashion footwear.


    Sneakers designed for a laidback, "cool" vibe that is built for lifestyle wear right from the get-go.

    Good to know

    Brands are now blending elements of performance and casual appeal in basically every sneaker. One can hardly go wrong with a sports-inspired sneaker or a simple casual shoe.

  • Collection

    Good to know

    Shoes sharing the same inspiration, history, materials, or technologies are routinely assembled under one compilation for the convenience of those who may wish to categorize or label their own collection as such. The classic collections like the Adidas Originals, Air Max 1, Air Force 1, new balance classic sneakers, and the Classic Leather head the pack of frequently asked about collections.

  • Price
  • Special editions
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Fit & Sizing

The Nike Air Max Zero Essential is made of a one-piece padded tongue that resembles a slip-on shoe with a standard lacing system for a secure fit. It has a breathable textile upper similar to the Nike Roshe One but with the added protection on the toebox and the Hyperfuse overlays.  

There may be no visible heel counter outside the shoe, but the interior is well-cushioned which offers ultimate comfort. Added to this is the physical ease coming from the Air-Sole unit in the midsole.  This sneaker runs true to size and offered in medium width. Sizes are available for women from 5 to 12 US and men from 6 to 15 US.

Nike Air Max Zero Essential Style

The Air Max Zero Essential is a fusion of Nike’s innovations that stripped off some of the unnecessary tooling and overlays to offer its most important feature: supreme comfort. This sleek-looking, lightweight, and flexible units under the Nike Air Max Zero Essential collection holds a variety of color options such as Wolf Gray/Pure Platinum/Black/ Dark Gray, Medium Olive/Dark Stucco/Sequoia/Medium Olive, Black/ Black/ Black, White/Wolf Gray/Pure Platinum/White, among many others that will certainly fit any style from luxe to laid back.

Notable Features

The Air Max Zero Essential is wrapped with Nike’s three decades of technological innovations. From the Air-Sole cushioning unit in the midsole, plus the Hyperfuse overlays on the upper, and Ultra tooling technique on the outsole to keep its weight down. These elements are fused together to offer a shoe with no less than the bare essentials.

Nike Air Max Zero Essential History

After 29 years, Nike finally launched the sneaker that would have been the precursor of the Air Max 1, the so-called “The One before the 1” or simply the Air Max Zero. This highly anticipated sneaker that completes the picture of Nike’s royal Air Max family was unveiled in the second annual celebration of the Air Max day held in 2015. The AM0 came out in full bloom with features that melded three decades of technological transformations.

Nike’s quintessential creative designer Tinker Hatfield put into paper his visual concept of the Air Max Zero back in 1987. At that time, the brand already came out with sneakers containing the innovative Air-Sole cushioning unit, where pockets of compressed inert gases are incorporated into the midsole for unparalleled comfort.

The first shoe constructed by this Oregon-based brand that contained the Air-Sole unit is the Nike Air Tailwind. This runner debuted in limited pairs in time for the 1978 Honolulu Marathon, while large-scale distribution began in 1979. Another racing silhouette with specially gauged air pressures in the midsole was created in 1981 specifically for serious road racers. It was named the Nike Air Mariah.

Both shoes had the proprietary Air-Sole cushioning units embedded in the midsole. Hatfield thought of showcasing this technology by creating a window on the heel of the shoe for everyone to witness this little wonder inside the sole. He had this inside-out idea lifted from the architectural structure of the Centre Pompidou in Paris, which greatly caught his attention.

As early as the 1980s Hatfield thought of creating a minimalist design out of the Nike Air Max Zero without compromising on the shoe’s comfort and performance. Hatfield thought of borrowing the form-fitting concept of the 1985 Nike Air Sock Racer designed by Bruce Kilgore in sketching the vamp.

Hatfield also kept the design of the heel simple by incorporating a thin heel strap minus the heel counter. He might have kept the upper’s design unadorned to put emphasis on his intended visible heel.

He had great concepts ready for the Air Max Zero, but the resources and technology needed to put his vision to fruition was not advanced enough at that time. The Air Max Zero design board was preserved in the vault while Hatfield worked on conceiving another shoe which came out to be the Nike Air Max 1.

Almost three decades afterward, the Nike Sportswear design headed by Graeme McMillan revisited the brand’s rich archives as they were tasked to reinterpret Hatfield’s design of the Air Max Zero in time for the second year celebration of the Air Max Day. With annotations from the original creator, McMillan and his team reworked on the original design by integrating the franchise’s most advanced innovations, focusing on the essential feature of the shoe which is ultimate comfort.

The design team adopted the Ultra tooling concept from another Hatfield-designed shoe, the 2015 Nike Air Max 1 Ultra Moire. The Ultra Moire edition of the Air Max 1 cored out portions of its durable Phylon midsole to lessen the weight of the entire shoe while retaining its stability and flexibility.

This midsole concept was applied in the reinterpreted version of the Air Max Zero along with the integration of the Hyperfuse technology, stripping off more weight by minimizing the use of overlays.

On the 26th day of March 2015, the world witnessed the birth of the Air Max Zero dressed in Navy Blue/White. This was followed by the release of the yellow colorway which closely resembles the archival drawing of Hatfield.

A multitude of Air Max followers and sneaker fans were unable to get a hold of this much-coveted sneaker as the OG colorways were dropped in limited pairs. In 2016, Nike opened its floodgates and allowed an outpour of variations of the Nike Air Max Zero Essential to flow freely starting off with the familiar colorways such as the Breds from the Air Jordan line, the Ultramarine, among others.

Additional Info

  • Apart from the Nike Air Max Zero Essential, Nike Air Max 1 Ultra Moire, the Ultra tooling is also used in the Nike Air Max 1 Ultra Flyknit.
  • The Air-Sole cushioning unit was a concept created by aeronautic engineer Franklin Rudy, which was patented in 1977.
  • Rudy never saw the Air Max Zero come to fruition as he died six years before Hatfield’s sketch of this shoe was finally brought to life in 2015.
  • The Hyperfuse technology was originally used by Nike in designing the breathable, responsive, and durable 2010 Nike Hyperfuse hoop ball.
  • The Hyperfuse comprises of three layers of long-lasting composite material that are fused together through pressure and heat, which eliminates the process of cut-and-sew most especially on the upper. This innovative method makes the sneaker very lightweight.