Latest articles

We surveyed 3,961 current runners to investigate how many began during the pandemic. We wanted to learn about their motivations for running, whether they’ll participate in races, and how they differ from those that began before COVID.    Key findings: 28.76% of current runners started running during the pandemic  These new-pandemic runners are 19.82% less likely to participate in in-person races over the next 12 months  New runners are 11[…]

Amid growing calls from European countries to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people (including 1,015 Americans) to understand the general position on the United States Men’s National Team (USMNT) and the upcoming soccer World Cup.   Key findings: 59.01% believe the USMNT should boycott Qatar ‘22 60.59% believe World Cup ‘22 should be removed from Qatar and held elsewhere   59.01% believe the USMNT should boy[…]

A year ago, at the start of the lockdowns, we found that nearly 50% of gym members didn’t plan to return to their gyms upon reopening and that more than 10% had canceled their memberships.  A follow-up study in August found that the cancelation rate continued to increase and that less than a third of members had actually returned by that point.  Now, in March of 2021, we have surveyed 11,193 members from 142 countries to learn how many gym members pla[…]

Fans have been expressing their fury at clubs after the announcement of the Super League on Sunday. We ran a flash poll to understand if the fury stretches as far as to boycott the Super League games and companies that will broadcast, support, or sponsor it.   Key Findings: 82.95% of UK based will boycott the Super League Only 43.08% of US fans to boycott with 34.69% still undecided 67.91% of fans outside of the UK and US to boycott the Super League 84% of[…]

We surveyed more than 5000 football(soccer) fans to understand their viewing habits and interest levels when it comes to women’s professional league football. Key Findings: If women’s football is easily accessible on TV, the viewership could increase by 300%-350%.  34.4% of UK male fans willing to watch if the leagues are on TV; as opposed to 27.1% of UK women fans. UK male football fans form 61.9% viewership of women’s football leagues in th[…]

After analyzing the influence and continued growth of American players in the EuroLeague, we decided to look at the evolution of domestic players in the highest European basketball competition. We analyzed 2,634 EuroLeague players over 21 seasons to see how domestic players’ overall numbers and contributions changed in recent years compared to early seasons.   Key findings Domestic players’ time on the court over the last 3 EuroLeague seasons dec[…]

“You can’t teach height” -  Red Auerbach We spent 2 months analyzing 24,489 records of 4,379 NBA players during 69 NBA seasons in order to show how the game of basketball evolved through the evolution of players’ height. Special note to Kirk Goldsberry, whose book “Sprawlball” inspired the creation of this research. This article is a height spinoff of “Sprawlball”.     Key findings: The average[…]

In previous research, we found that the lockdown led to people exercising more than they were prior to the pandemic. Additionally, we have found that nearly 70% of gym members haven’t gone back to their gyms, nor do they plan to anytime soon.  All along, conversations regarding the “Quarantine 15” and weight gain during the pandemic have been ongoing. In order to learn just how this pandemic has impacted people’s weight around the world, w[…]

To understand the impact that red cards have on football matches we have collected data from 19,985 games in Europe’s top 5 leagues over the last 10 years. The data below includes games from the German Bundesliga, French Ligue 1, Spanish La Liga, Italian Serie A, and English Premier League between 2010 and 2020. This analysis examines the number of red cards for home teams versus the number of red cards for away teams.   Key Findings: Away teams 41.6% m[…]

To understand the impact that red cards have on football matches we have collected data from 19,985 games in Europe’s top 5 leagues over the last 11 years. The data below includes games from the German Bundesliga, French Ligue 1, Spanish La Liga, Italian Serie A, and English Premier League between seasons 2009/10 and 2019/20. This is the first of a series of articles analyzing 11 years’ worth of red card data and focuses on the frequency of red cards. &nbs[…]