Is the Everlane Tread Trainer a case of Greenwashing?

Is the Everlane Tread Trainer a case of Greenwashing?

When you visit the landing page for the Everland Tread Trainer on the Everlane website you are greeted by a bold claim: “A new kind of sneaker brand. On the path to zero impact. The mission: Make the world’s lowest-impact sneakers. Make them to last. Make them carbon neutral. And never stop pushing to make them better.” The first step on this journey is The Trainer. They “started with full-grain leather produced at a gold-certified tannery, th[…]


All Eco Sneakers Do Is Kill The Planet a Little Bit Slower [Study]

All Eco Sneakers Do Is Kill The Planet a Little Bit Slower [Study]

The threat from climate change is greater than ever. Recently a number of sustainable sneakers have entered the market. But does anyone actually know what environmental impact their sneakers have? It turns out that if the sneaker industry was a country, it would be the 17th largest polluter each year. That raises one question in particular: how much do these 'eco-sneakers' actually reduce carbon emissions by? Well, not as much as you might hope. Eco-sneakers are no[…]


Black Friday is a Scam - 99% of All Sneakers Are Cheaper on Another Day [Data analysis]

Black Friday is a Scam - 99% of All Sneakers Are Cheaper on Another Day [Data analysis]

Everyone knows Black Friday means deals. Cheap TVs, cheap headphones and cheap sneakers. But hold on just a second... After analyzing more than 1.4 million prices of 4,024 sneakers from more than 200 retailers on RunRepeat over the past two years, it turns out just 1% of all sneakers are cheapest on Black Friday.     Key Findings: Only 1% of sneakers are cheaper on Black Friday than any other day. On 292 out of 365 days (80% of the year), shoes are[…]