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We compiled the prices of the different membership plans at 16 popular gym chains in the US (as of January 15th, 2021) to analyze the average gym membership costs in 2021. The comprehensive analysis specifically addresses: What does the average gym membership cost per month in 2021? How much does the average annual gym membership cost? Gym membership price comparison of the top US gym chains Top 5 cheapest gym memberships to join for $20 or less a month What does the ave[…]

Arch support is not a quick fix. But, can running shoes with arch support improve your running experience? This is an in-depth guide that gives a necessary overview of arch height and running shoes with arch support. Shoe fanatics should keep in mind that it’s the feet’s job to dissipate shock and actively stabilize during push-off. Not the shoes'. When it does come to shoes, we cut them in half to better understand which arches they would work best for If yo[…]

Back in April we surveyed 12,913 people and found that moderate runners (those running just 1-3 times a week) prior to the lockdown were finding more time to run and as a group were logging 55% more runs. We just completed another survey of 2,712 runners to see what they plan to do in 2021 to hit their fitness goals. This was part of another study we just published on Gym Member trends. Key Findings 84.78% of runners said that outdoor activities like running and working[…]

Do you supinate? Can shoes correct overpronation? How is pronation related to injuries? We’ve spent over 40 hours researching pronation and presented it all in this guide. If your runs are comfortable with no issues, don’t bother with pronation. However, if you’re experiencing discomfort, it’s always best to consult a specialist (e.g. podiatrist). Disclaimer: The purpose of this guide is to educate, not to make any medical diagnosis or recommendat[…]

Although nearly half of gym members said they would return to their gym when it reopened back in April, only a third had returned since August. With the pandemic only worsening as 2020 comes to an end, we wanted to learn how this year has changed the way gym members approach achieving the benefits of exercise and their fitness goals. To do this, we surveyed 1,990 gym members from 120 different countries in order to learn how they will be approaching staying fit in 2021,[…]

In our previous study, we found 41.38% of gym members were “avid gym members”, or those who stated gyms, health clubs, fitness centers, studios, or bootcamps were their primary way to stay fit coming into 2020. Going into 2021, that number has dropped to 15.18%; a 72.14% loss in this core membership of gyms. In this study, we analyze the survey results of 835 avid gym members that are planning on exercising differently in 2021 in order to learn what they inte[…]

We collected data on 877 different managerial spells, and 18,260 leagues games, in the top five European football countries during 2010-20. Our aim was to observe how different nationalities are represented in various leagues when it comes to managers. Key findings: The Premier League has the lowest representation of domestic managerial talent with English managers managing only 27% of all league games during 2010-20. Serie A is the opposite spectrum with Italian manager[…]

The global pandemic is the biggest disruption the fitness industry has ever faced. To develop a greater understanding of just how the industry is being impacted and shifting, we spent hours researching, analyzing, and compiling the newest research, stats, facts, and data. Specifically, the research compiled addresses: Gym closures and bankruptcy during the pandemic Job loss in the fitness industry during the pandemic Impact of COVID-19 on gym memberships Member attitudes[…]

Faster doesn’t mean better. This analysis covers 2,348,505 marathon results achieved during the 2009-2019 period. The purpose was to analyze differences in pace throughout the marathon between women and men. The data has shown that women are 18.33% better at keeping an even pace than men. They burn out less in the 2nd half of the marathon. You are welcome to use material from this analysis as long as you refer to it. For special requests or questions, email Jovana[…]

We collected data on 815 different managerial spells in the top five major European Football leagues from the last decade. Our aim was to understand how various top leagues behave when it comes to hiring and sacking of team managers/coaches. Key Findings: The average Serie A manager is not expected to last an entire season with an average of 35.1 league games. During the past decade, a total of 44 managerial spells in Serie A have lasted less than 10 league games. Premie[…]