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We’ve partnered with AllTrails, the largest hiking and trail-specific navigation app, to explore what effect COVID-19 has had on hiking since the pandemic started. To do this we’ve analyzed 7,927,354 activities logged on AllTrails since January 1st, 2016. Key Findings The number of hikes logged in 2020 was up 171.36% compared to 2019 The number of individual hikers in 2020 increased 134.7% compared to 2019 The number of hikes logged per user (HPU) has increas[…]

We wanted to understand how prevalent harassment is in gyms and how it impacts members, gyms, and the industry as a whole. To investigate this we surveyed 3,774 gym members (1107 female and 2667 male) in June of 2021. Key Findings 56.37% of female gym members have experienced harassment at the gym - 2.68x more than male gym members (21.00%) 92.31% of cases of harassment against females go unreported Of the female gym members who experienced being harassed: 25.65% stopped[…]

The pandemic has forced drastic changes upon the fitness industry, producing a sizable shift in how people approach staying fit and maintaining the health benefits of regular exercise. In order to learn about what the newest trends in fitness were for 2021, we surveyed 4,538 active adults from 122 countries (active adults are respondents who reported being active at the start of 2020). These respondents shared what they believe was the best way to stay fit in 2021, in co[…]

We surveyed 3,961 current runners to investigate how many began during the pandemic. We wanted to learn about their motivations for running, whether they’ll participate in races, and how they differ from those that began before COVID. You can see more running stats, facts, and trends here. Key findings: 28.76% of current runners started running during the pandemic These new-pandemic runners are 19.82% less likely to participate in in-person races over the next 12 m[…]

We surveyed 50 journalists from the countries who have qualified for Euro 2020 to get the expert view on how the tournament will unfold. Here’s what they said: Key findings 56% of journalists backed France to win Euro 2020 Only 5 teams mentioned as potential winners (France, England, Belgium, Portugal and Italy) 42% back Germany to be the biggest underachiever at Euro 2020 Kylian Mbappé favourite for best player and Golden Boot Phil Foden heavy favourite for[…]

Amid growing calls to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people from 120 countries to understand the feelings of the public towards the World Cup next year. You can find the full methodology for this survey at the bottom of the page. Key findings: 70.10% of respondents believe the home nations should boycott Qatar ‘22 69.10% agree the world cup should be removed from Qatar and held elsewhere 70% agree their country should boycott Qatar ‘[…]

Amid growing calls to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people (including 1,002 Brits) to understand the feelings of the public towards the World Cup next year. You can find the full methodology for this survey at the bottom of the page. Key findings: 81.04% of respondents believe the home nations should boycott Qatar ‘22 81.34% agree the world cup should be removed from Qatar and held elsewhere English public more in favour of boycott than t[…]

Amid growing calls from European countries to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people (including 1,015 Americans) to understand the general position on the United States Men’s National Team (USMNT) and the upcoming soccer World Cup. Key findings: 59.01% believe the USMNT should boycott Qatar ‘22 60.59% believe World Cup ‘22 should be removed from Qatar and held elsewhere 59.01% believe the USMNT should boycott Qatar ‘22 Whe[…]

A year ago, at the start of the lockdowns, we found that nearly 50% of gym members didn’t plan to return to their gyms upon reopening and that more than 10% had canceled their memberships. A follow-up study in August found that the cancelation rate continued to increase and that less than a third of members had actually returned by that point. Now, in March of 2021, we have surveyed 11,193 members from 142 countries to learn how many gym members plan to return to t[…]

Fans have been expressing their fury at clubs after the announcement of the Super League on Sunday. We ran a flash poll to understand if the fury stretches as far as to boycott the Super League games and companies that will broadcast, support, or sponsor it. Key Findings: 82.95% of UK based will boycott the Super League Only 43.08% of US fans to boycott with 34.69% still undecided 67.91% of fans outside of the UK and US to boycott the Super League 84% of UK based fans of[…]