Nike Air Max 90/1 History
Nobody expects that a piece of the air-tight bubble would provide uncontested cushioning technology. In fact, the first statement was wrong because in the early years of the 70s there was once a man named Frank Rudy who had thought of it all. All were pertaining to the colossal success of a particular apparatus that would rock the footwear world like a hurricane.
Frank Rudy, a very imaginative aerospace engineer, realized that his work during his NASA days has astronomical (excuse the pun) effects if strapped within the walls of a shoe. The blow rubber molded technique enabled Rudy to design the Nike Air Tailwind which is the first Nike shoe ever to carry the Air-Sole technology.
Since Rudy had first set his eyes on Beavertown, the world of Nike’s sneaker game changed drastically. Dense gases packed inside a polyurethane pocket proved to be such a hit that the Tailwind even gave birth to another iteration the following years. The Mariah, not the Songbird Supreme, of course, surpassed the mass reception of the Tailwind with flying colors. The promising runner was made sleeker and lighter with a smooth heel-to-toe transition perfect for the track.
Several iterations began to borrow the so-called Air-Sole tech including Nike’s first basketball iteration the Air Force 1. The early stages of the 80s were the era where Nike simultaneously released silhouettes in the running and basketball category filled with an air bubble made evident with the spontaneous entrance of the Air Jordan franchise. But Nike didn’t stop there.
Air Max Legacy
Realizing a need for continuity in the running regime, Nike enlisted Tinker Hatfield to create a revolutionary shoe to follow up on the success of its predecessors. With the Centre Pompidou of Paris in mind, Hatfield conceptualized on a sneaker with a visible Air-Sole on the heel. Inspired by the outside tubes of the building’s stairs, the Nike Air Max 1 was released in 1987.
The futuristic look and dominant performance of the Air Max 1 were well-received in the shoe market of that time which eventually sparked an unanticipated blooming franchise. The one that followed the golden footsteps of the AM 1 was the Nike Air Max III or is now more commonly known as the Nike Air Max 90. The coveted visible air bubble is now encompassed by a TPU overlay on the 90 model with accommodating Duromesh and synthetic overlays for its upper.
As early as it may seem, sneaker hybrids already happened in the Nike design kitchen half a decade after the Air Max 1 was born. That thought places us in 1992, where the first retro plus fusion of the Air Max 1 and 90 occurred. The Oregon company's goal here was to increase the durability of the AM 1’s overall structure resorting in the utilization of the AM 90’s tooling.
Fusing two shoes in this way took a toll for more like an eternity, but for the more time conscious mind, it took Nike almost three decades before they revived the said conjunction concept. Appearances like the Sean Wotherspoon x Nike Air Max 1/97 and the Air VaporMax 97 shook the sneakerhead fandom in a berserking rage. As with the 1992 hybrid, the two shoes mentioned utilizes two different designs for each of their soles and uppers.
The Nike Air Max 90/1 Saga
Celebrating the thirty years of the Air Max’s existence, the Nike Air Max 1 and 90 mash themselves up to produce a beautiful and dandy iteration, bringing vintage to a whole new level. The Nike Air Max 90/1 consumes the brilliance of the AM 1’s upper construction and upholds the utility of the 90’s tooling. The sneaker debuted on May 2018 in a Sport Red colorway which correctly broadcasts the true nature of the combo.
With the duly popularity of the Air Max 90/1, subsequent editions combusted like a fuel engine with numerous ideas coming in to play. Take for example the Laser Blue colorway which debuted in September 2018. The clean-looking sneaker is complemented by a black overlay adjacent to the midsole which is then contrasted by a blue TPU visible air window. With a $140 price tag, the almost pure white sneaker became a must-grab sneaker by heads.
On the same month, the AM 90/1 “Purple Basalt” colorway also dropped which showcases a full suede upper atop a white 90 midsole tooling. The almost Barney-the-Dinosaur-look-alike is a sure head turner complete with black Swooshes and detailing on the tongue and outsole. Releasing on the same day was the Metallic Gold rendition which takes the whole clean, white silhouette of the Air Max 90/1 to a whole new level of gloss.
With a rocket-fueled launch in its inaugural 2018 debut, the Nike Air Max 90/1 continues to spawn a never-ending plethora of colorways. A revival of the OG 90 “Spruce Lime” colorway tinted the AM 90/1 in white mesh, and light tan suede overlays with a teal mudguard. On October 8, 2018, the White and Black pack was released which shines in Stark white leather uppers, and the black accents outline the heel and the interior.