Nike Viale History
The Nike Viale is among the brand’s athleisure sneakers released recently alongside some Nike Air Max and Nike Air Force sneakers. Definitely one of Nike’s affordable kicks, this sneaker promises lightweight comfort and minimalist flair despite its $65 price tag.
Beginnings of the Swoosh brand
Previously known as the Blue Ribbon Sports (BRS), Nike was founded on January 25, 1964 in Washington, USA. Its founders were Phil Knight, a middle-distance runner from Portland, and Bill Bowerman, a track-and-field coach who was in search of ways to enhance his students’ performance. Together, Knight and Bowerman came down in history as the fathers of one of the most popular and reputable sports shoe and apparel brands in the world.
BRS was initially a distributor of Onitsuka Tiger running shoes which they import from Japan. By the end of its first year, the company grossed $8,000 by selling 1,300 pairs of shoes. On their second year, their sales rose to $20,000, and on their third year, Blue Ribbon Sports has officially opened their first retail store in Santa Monica, California. As their business became more established, they started manufacturing their own line of shoes.
Several years later in 1971, BRS ended their relationship with Onitsuka Tiger, and the company was renamed to Nike in 1978. Nike created a lightweight training shoe which made a debut in the 1972 US Track & Field Trials. It came with waffle-type nubs on the outsole.
Before Nike became synonymous with Michael Jordan, Tiger Woods, and Mia Federer, their first endorser was Steve Prefontaine. Today, Nike has a plethora of shoes under its belt, including tennis, soccer, baseball, basketball, and athletics. The success of the company has become so widespread that it began acquiring other companies such as Hurley, Converse, and Umbro.