Nike SB Team Classic History
Seeing that skateboarding grow more and more popular in the mid-90s, Nike tried to penetrate the skate arena in 1997 by initially selling their footwear to skate shops. However, this strategy didn't work out as the market was already saturated by more skater-recognized skate-centric brands such as DC, Emerica, and Globe. The first line of Nike skateboarding shoes consisted of reworked basketball-born sneakers called the Nike Dunk, which featured upgrades such as padding and more durable materials to be more suited for the sport of skateboarding.
While the resistance from the skate community was evident, the tables started to turn once skaters saw their favorite pro skaters rocking and designing Nike SB shoes. The pioneering team housed big named skaters such as Paul Rodriguez, Daniel Shimizu, Gino Iannucci, Danny Supa, Brian Anderson, Richard Mulder, Reese Forbes and more. With a solid roster to champion Nike SB sneakers, marketing strategies such as skater-designed signature shoes and promotional skate videos contributed to Nike's establishment in the world of skateboarding.
Most of Nike's skate footwear were composed of classic silhouettes revamped for skate performance, but what really put the Nike SB category in the map is a signature shoe by the pro skater named Stefan Janoski. The Zoom Janoski debuted in 2009 and had paved the way for many successful signature shoes.
In 2018, Nike introduced a new skate shoe model that's inspired by one of the many signature SB shoes. Dubbed as the Nike SB Team Classic, this sneaker took design cues from Nyjah Houston's pro model. Features like its sleek silhouette, inner bootie construction, and Tristar midsole and outsole combination all point to the Nyjah Free as the force behind the design inspiration.
Nike SB Team Classic sneakers are offered in numerous colorway options: Sequoia / Phantom / Black, Burgundy Crush, Vast Grey / White / Bubblegum, Black / Anthracite, Black / White / Light Bone, Midnight Green / White / Yellow Ochre, Summit White / White / Gum Light Brown / Blue Void, Light Bone / White Ridgerock, Midnight Navy, Wolf Grey / Blue Void / Team Orange, and Ridgerock / Vintage Coral / Light Bone.