Nike took its ingenuity to a new level when they decided to use the Air Max sole in the SB Stefan Janoski silhouette. As fans of Nike know, the iconic Air Max became such a hit because of the visible Airbag that was previously hidden from the public. It was a testament to Tinker Hatfield’s guts and fashion sense that made the visible Air sole possible.
The incorporation of this Air Technology to the already formidable Stefan Janoski shoe gives the SB Stefan Janoski Max a whole new character that can only grow in influence and popularity.
Nike’s inclusion of the Free sole is another expression that it is not afraid to combine some of their best technologies. For skaters, the Free sole gives very good board feel while freedom of movement is very much allowed. Nike ably refreshed the Stefan Janoski silhouette by providing fans a tried and tested outsole technology.
All in all, these features combine to give the Nike SB Stefan Janoski Max the attention and cultural savvy of a modern and sophisticated shoe without losing the elements of its past.
Nike SB Stefan Janoski Max History
In the 1960s, sneakers from Puma and Adidas brands dominated the global market. Back then, Phil Knight believed that to compete with these German brands; he must introduce shoes from Japan that are high quality and yet affordable, but he does not have enough money to achieve this goal.
In 1963, Knight went to Japan and was able to close a deal with Tiger, one of the subsidiaries of Onitsuka Company. When 1964 came, he ordered and sold $8,000 worth of Tigers in the US. After hitting $1 million in sales, Knight and Bill Bowerman launched Nike company in 1971, and the rest is history.
Initially, Phil Knight began to market his merchandise using the trunk of his car. From this unpropitious beginning, his company started to flourish and succeed. He was operating under the name of Blue Ribbon Sports company before and then later became Nike which was founded on January 25, 1964.
Nike Just Did It with variations
If you are wondering how the Swoosh came to be, well, it is nice to know that it was Carolyn Davidson who was asked by Nike to design the iconic logo which was first used and incorporated in Nike’s footwear line in 1971 of June 18. In 1988, Nike’s advertising agency came up with the now-famous slogan “Just Do It.” This slogan helped reshape the company's image to a leader in sports gear. The slogan was supposedly "Let's do it," but an infamous killer, who was on a death sentence by firing squad, uttered his last words with "let's do this." Hence, Dan Wieden, from the advertising agency, made it “Just Do It" instead.
Based in Greek mythology, the name Nike is the goddess of victory who sat beside Zeus. Nike, a 20th-century footwear company, is named after that goddess. This athletic company is a brainchild of Phil Knight. Today, Nike dominates the global sports footwear market and has almost 40% market share. It generates more than $21 billion in revenue a year.
For so many years, Nike has been releasing a variety of footwear that has become the favorite among men and women of different generations. Some of Nike’s famous shoes are Air Force One, Air Max 95, Air Max 97, Waffle Racer, Air Max 93 and Roshe Run, among others. Also, Nike has released a myriad of notable creations which are born out of collaborations from different demographic, enabling them to produce creative and unique designs. Among the salient partnerships and collaborations of Nike are with Riccardo Tisci, Kim Jones, ACRONYM, Hiroshi Fujiwara’s, and Supreme.
The Nike SB Stefan Janoski Max Sneaker
In 2002, the Swoosh joined the skateboarding scene by creating the Nike SB. Among several of the famous skateboarders who joined the fold, Stefan Janoski was easily one of the most recognizable and well-loved. Janoski’s work in the Zoom Janoski 2009 brought a new level of attention to Nike in the skateboarding world.
Not only was the shoe very much a streetwear figure, but it was also designed for performance as Janoski practically built it from the ground up. From this shoe, their partnership gave way to even more silhouettes that are almost always a sure-fire hit among sneakerheads.
Air Max 1’s history is something that will always be hugely popular in the sneaker world. 1987 saw Tinker Hatfield introduce a shoe that was almost a rebellion against Nike’s own vision and the sneaker world’s expectations. The shoe unveiled for the first time the visible Air Sole technology. While Nike was trying to make the technology smaller, Hatfield wanted to make it larger and visible to everyone.
In the Nike SB Stefan Janoski Max, the upper silhouette is quite clearly from Janoski’s work while the Air Technology in the midsole of the Air Max sits in the shoe’s engine room. The Nike Free outsole is utilized for maximum freedom of movement completes the cast.
Based on the number of people who have done reviews about this shoe, it is highly unlikely that its popularity will drop in the near future.