Built with the full-length Max Air unit with a foam midsole, the Nike LeBron X John Elliott Icon keeps your foot in comfort and offers lightweight responsiveness in every step. It features the traditional lace-up closure system and allows you to keep your foot locked down in a secure fit. Offered in men’s sizing, women may grab themselves a pair by reducing at least 1.5 in sizing.
Stylishly combining lifestyle and basketball together into one silhouette, the Nike LeBron X John Elliot Icon delivers the essence of a fashion sneaker while keeping it true to its roots. With this sneaker’s versatile character, it offers you the freedom to be stylishly experimental with your outfit.
You can keep it street style friendly with the casual t-shirt with a jacket on top and a pair of slim-fitting jeans ensemble. You can also opt for a sporty look with a pullover hoodie and a pair of joggers. Women may play a little while keeping it casual and feminine yet sporty with the cropped top and high-waisted shorts or jeans mix.
Using the cushioning system from the LeBron 8, the Nike LeBron X John Elliott cleanly blends it with some “court-inspired” detailing such as the embroidered lines on the upper which are an acknowledgment to the basketball court lines. The sneaker also features translucent materials that pay homage to John Elliott’s favorite silhouette in the series.
Nike sealed a $90-million, seven-year contract with the fresh high-school graduate, LeBron James, after competitive bidding between Nike, Adidas, and Reebok. When the brand got James, it sparked controversy as people claimed that the Swoosh brand was “very desperate” for a Michael Jordan replacement.
After twelve years, LeBron James was then signed as a lifetime endorser for the brand, as Nike has announced. The signed deal between James and Nike was reported to be the biggest sponsorship for a single athlete in the entire history of the brand with James earning $60 million annually. Nike will gain an annual $400 million in revenue from the LeBron James shoe line sales alone.
Various Nike LeBron James shoes have been released since then and they continue to offer more with a new silhouette for the LeBron series from both a collaborative release or not. The Nike Lebron James X John Elliot Icon, released in 2018, was another addition to LeBron’s Nike line and was a collaboration with John Elliott. The sneaker took some detailings from the LeBron 8 silhouette and showcases an upper built with multi-texture mesh. It is finished off with the full-length Air Max sole unit. It is available in multiple colorways such as the White/Summit White/Sail, the Tulip Pink/Active Fuchsia/Wolf Gray, and the Parachute Beige/Sail/Phantom/Desert Ore.
- The Nike LeBron X John Elliott Icon features a leather tongue tab with black embroidered detailing.
- Flat laces come with this pair of LeBron sneakers.
- The embroidered Swoosh logo is presented on the toe box area of the shoe.
- Nike branding can be seen on the tongue of this pair of kicks.