Latest research center articles

Fans have been expressing their fury at clubs after the announcement of the Super League on Sunday. We ran a flash poll to understand if the fury stretches as far as to boycott the Super League games and companies that will broadcast, support, or sponsor it. Key Findings: 82.95% of UK based will boycott the Super League Only 43.08% of US fans to boycott with 34.69% still undecided 67.91% of fans outside of the UK and US to boycott the Super League 84% of UK based fans of[…]

After analyzing the influence and continued growth of American players in the EuroLeague, we decided to look at the evolution of domestic players in the highest European basketball competition. We analyzed 2,634 EuroLeague players over 21 seasons to see how domestic players’ overall numbers and contributions changed in recent years compared to early seasons. Key findings Domestic players’ time on the court over the last 3 EuroLeague seasons declined 36% compa[…]

In previous research, we found that the lockdown led to people exercising more than they were prior to the pandemic - staying active to enjoy the health benefits of exericse. Additionally, we have found that nearly 70% of gym members haven’t gone back to their gyms, nor do they plan to anytime soon. All along, conversations regarding the “Quarantine 15” and weight gain during the pandemic have been ongoing. In order to learn just how this pandemic has i[…]

To understand the impact that red cards have on football matches we have collected data from 19,985 games in Europe’s top 5 leagues over the last 10 years. The data below includes games from the German Bundesliga, French Ligue 1, Spanish La Liga, Italian Serie A, and English Premier League between 2010 and 2020. This analysis examines the number of red cards for home teams versus the number of red cards for away teams. Key Findings: Away teams 41.6% more likely to[…]

To understand the impact that red cards have on football matches we have collected data from 19,985 games in Europe’s top 5 leagues over the last 11 years. The data below includes games from the German Bundesliga, French Ligue 1, Spanish La Liga, Italian Serie A, and English Premier League between seasons 2009/10 and 2019/20. This is the first of a series of articles analyzing 11 years’ worth of red card data and focuses on the frequency of red cards. Key Fin[…]

We compiled the prices of the different membership plans at 16 popular gym chains in the US (as of January 15th, 2021) to analyze the average gym membership costs in 2021. The comprehensive analysis specifically addresses: What does the average gym membership cost per month in 2021? How much does the average annual gym membership cost? Gym membership price comparison of the top US gym chains Top 5 cheapest gym memberships to join for $20 or less a month What does the ave[…]

Back in April we surveyed 12,913 people and found that moderate runners (those running just 1-3 times a week) prior to the lockdown were finding more time to run and as a group were logging 55% more runs. We just completed another survey of 2,712 runners to see what they plan to do in 2021 to hit their fitness goals. This was part of another study we just published on Gym Member trends. Key Findings 84.78% of runners said that outdoor activities like running and working[…]

Although nearly half of gym members said they would return to their gym when it reopened back in April, only a third had returned since August. With the pandemic only worsening as 2020 comes to an end, we wanted to learn how this year has changed the way gym members approach achieving the benefits of exercise and their fitness goals. To do this, we surveyed 1,990 gym members from 120 different countries in order to learn how they will be approaching staying fit in 2021,[…]

In our previous study, we found 41.38% of gym members were “avid gym members”, or those who stated gyms, health clubs, fitness centers, studios, or bootcamps were their primary way to stay fit coming into 2020. Going into 2021, that number has dropped to 15.18%; a 72.14% loss in this core membership of gyms. In this study, we analyze the survey results of 835 avid gym members that are planning on exercising differently in 2021 in order to learn what they inte[…]

The global pandemic is the biggest disruption the fitness industry has ever faced. To develop a greater understanding of just how the industry is being impacted and shifting, we spent hours researching, analyzing, and compiling the newest research, stats, facts, and data. Specifically, the research compiled addresses: Gym closures and bankruptcy during the pandemic Job loss in the fitness industry during the pandemic Impact of COVID-19 on gym memberships Member attitudes[…]