Latest research center articles


Gym Harassment: 56.37% women harassed while working out

Gym Harassment: 56.37% women harassed while working out

We wanted to understand how prevalent harassment is in gyms and how it impacts members, gyms, and the industry as a whole. To investigate this we surveyed 3,774 gym members (1107 female and 2667 male) in June of 2021. Key Findings 56.37% of female gym members have experienced harassment at the gym - 2.68x more than male gym members (21.00%) 92.31% of cases of harassment against females go unreported Of the female gym members who experienced being harassed: 25.65% stopped[…]


Fitness Trends 2021: New Trends in Fitness [Global Report]

Fitness Trends 2021: New Trends in Fitness [Global Report]

The pandemic has forced drastic changes upon the fitness industry, producing a sizable shift in how people approach staying fit and maintaining the health benefits of regular exercise. In order to learn about what the newest trends in fitness were for 2021, we surveyed 4,538 active adults from 122 countries (active adults are respondents who reported being active at the start of 2020). These respondents shared what they believe was the best way to stay fit in 2021, in co[…]


Sprinting Benefits | 40+ Benefits of Sprinting

Sprinting Benefits | 40+ Benefits of Sprinting

Sprinting is one of the most intense forms of working out that can give you the health benefits of exercising for an hour, in just a few minutes. Decades of studies have shown the benefits of exercise in improving one’s health, but one of the biggest challenges is squeezing in 30 minutes of exercise a day, which is the current exercise recommendation. To determine the various benefits of sprinting, we spent 80+ hours researching and analyzing over 90 studies and br[…]


Hiking Benefits | 70+ Health Benefits of Hiking

Hiking Benefits | 70+ Health Benefits of Hiking

Since the onset of the pandemic, people have begun looking elsewhere to get active and enjoy the benefits of exercise. This is what has led hiking to significantly grow in popularity over the past year. Now, 59.1% of active adults see outdoor activities like hiking as the best way to stay fit in 2021, according to the fitness trends 2021 report. The United States Environmental Protection Agency says an average American spends more than 90% of their daily life indoors and[…]


200+ Gym Industry Statistics 2021 [Global Analysis]

200+ Gym Industry Statistics 2021 [Global Analysis]

We spent 57 hours researching, analyzing, and compiling data on the global gym industry to produce a comprehensive global analysis. These 200+ gym industry statistics cover: Global gym industry statistics Top 10 countries by gym industry revenue Top 10 countries by number of gyms Top 10 countries by number of gym members Top 10 countries by gym member penetration rate Top 10 countries with the most members per gym Top 10 countries with the highest annual revenue per gym[…]


Running Boom: 28.76% of runners started during the pandemic

Running Boom: 28.76% of runners started during the pandemic

We surveyed 3,961 current runners to investigate how many began during the pandemic. We wanted to learn about their motivations for running, whether they’ll participate in races, and how they differ from those that began before COVID. Key findings: 28.76% of current runners started running during the pandemic These new-pandemic runners are 19.82% less likely to participate in in-person races over the next 12 months New runners are 115.37% more in favor of virtual r[…]


77 Gym Membership Statistics, Facts, and Trends [2020/2021]

77 Gym Membership Statistics, Facts, and Trends [2020/2021]

We researched, read, analyzed, and compiled data and facts on everything regarding gym memberships and gym members, to bring you a comprehensive breakdown of gym membership statistics. Gym membership statistics Gym attendance statistics Gyms least and most busy times statistics Gym participation statistics Gym equipment and exercise popularity statistics Gym member retention statistics Gym membership cancellation statistics Gym member new year resolutions statistics Gym[…]


Euro 2020 Journalist survey: Mbappé’s France the team to beat

Euro 2020 Journalist survey: Mbappé’s France the team to beat

We surveyed 50 journalists from the countries who have qualified for Euro 2020 to get the expert view on how the tournament will unfold. Here’s what they said: Key findings 56% of journalists backed France to win Euro 2020 Only 5 teams mentioned as potential winners (France, England, Belgium, Portugal and Italy) 42% back Germany to be the biggest underachiever at Euro 2020 Kylian Mbappé favourite for best player and Golden Boot Phil Foden heavy favourite for[…]


70% believe their country should boycott Qatar World Cup (4,201 people surveyed)

70% believe their country should boycott Qatar World Cup (4,201 people surveyed)

Amid growing calls to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people from 120 countries to understand the feelings of the public towards the World Cup next year. You can find the full methodology for this survey at the bottom of the page. Key findings: 70.10% of respondents believe the home nations should boycott Qatar ‘22 69.10% agree the world cup should be removed from Qatar and held elsewhere 70% agree their country should boycott Qatar ‘[…]


81% believe home nations should boycott World Cup (4,201 surveyed)

81% believe home nations should boycott World Cup (4,201 surveyed)

Amid growing calls to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people (including 1,002 Brits) to understand the feelings of the public towards the World Cup next year. You can find the full methodology for this survey at the bottom of the page. Key findings: 81.04% of respondents believe the home nations should boycott Qatar ‘22 81.34% agree the world cup should be removed from Qatar and held elsewhere English public more in favour of boycott than t[…]