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When you visit the landing page for the Everland Tread Trainer on the Everlane website you are greeted by a bold claim: “A new kind of sneaker brand. On the path to zero impact. The mission: Make the world’s lowest-impact sneakers. Make them to last. Make them carbon neutral. And never stop pushing to make them better.” The first step on this journey is The Trainer. They “started with full-grain leather produced at a gold-certified tannery, then c[…]

454 cities, 1850 players, 453 matches ... and the winner is? England has finally won the World Cup. They entered the tournament as clear favorites with India and Australia considered to be the only two hurdles. However, it was New Zealand that came incredibly close to spoiling the party. Did you know which city will be the favorite if cities instead of countries were competing? We analyzed the performances of more than 1,850 players from 133 World Cup squads and their bi[…]

Technical gear is made from dozens of materials and fibers. It’s dyed, woven, and sewn into millions of pieces of clothing designed to keep us comfortable while we play, train, and explore. We all have probably heard the saying, “cotton kills.” There’s been a long-standing debate over how, or more importantly, what, technical gear should be made from. This hot topic has mainly has revolved around wool vs. synthetics. Wool has been around for centu[…]

Naked hiking 101: Those offended by rumps need not enter When the wild calls, sometimes it calls to your innermost desire to be one with nature. For those who answer this call, there is a style of hiking that is a must-try. Strip off your clothes and bask in the glory of the fresh sun on a nude hike. Whether you opt to take a solo hike with your buns bare to the sky or you make it a social event celebrating the wonders of unmasked nature, naked hiking is an adventure for[…]

NOTE: This report has been updated. See the most recent report on the state of running 2019 here presented at The Global Running Conference hosted by the IAAF in China June 2019. It includes data back from 1986 until today and covers more than 100 million race results from more than 70,000 races. ----- Below is the previous report: ----- We spend 6 months to conduct the largest study of race results ever. It contains 19,614,975 marathon results from 2008 to 2018 from mor[…]

Summary: Fans of Euroleague teams fill 68% of their arenas capacities on average Only 2 teams (Zalgiris and Maccabi) gather more than 90% of their arena's capacity 7 teams in total have above the average attendance regarding the arena capacity %, and 9 teams are below the average in this aspect Zalgiris fans showed that Lithuania is a land of basketball - 5% of Kaunas population goes to the arena every game Vitoria is following closely with 4.5%, followed by Podgorica an[…]

The threat from climate change is greater than ever. Recently a number of sustainable sneakers have entered the market. But does anyone actually know what environmental impact their sneakers have? It turns out that if the sneaker industry was a country, it would be the 17th largest polluter each year. That raises one question in particular: how much do these 'eco-sneakers' actually reduce carbon emissions by? Well, not as much as you might hope. Eco-sneakers are not goin[…]

From Instagram gurus, major publications, family and friends to your work colleagues, it is hard to go very long without hearing about yoga. We get it. Yoga is a great form physical activity to reap the benefits of exercise. The thing is though, the majority of yoga practitioners partake in it as a form of individualistic practice. However, there is more to yoga than meets the “third” eye. Couples yoga is a shared experience focused more on the connection wit[…]

Will you have a better playing career if you are the shortest or tallest NBA player? It seems logical that the game played "above the rim" should be more suitable for the "giants". However, we did an in-depth analysis of players who led the league in height and their colleagues on the other side of the scale. It turns out that, unless your name is Wilt Chamberlain or Kareem Abdul-Jabbar, tallest players are not more successful than their shorter fellas. In fact, their ca[…]

The fitness industry is littered with fad workouts that tell you what to do, how to do it, and promise amazing results. They come. They go. And a new one is born. The 5x5 workout is not one of those fads. Much like our understanding of the benefits of exercise overall - this training program has stood the test of time having originated in 1960 by the legendary bodybuilder, Reg Park. It has lived on since then. It has taken on different forms throughout the years into ver[…]