Adidas Marathonx5923 History
Running has been in the Adidas legacy for a short time if one lives for a lifetime like Thor and Loki which, by the way, exists for thousands of years. Many things happen in a decade, and more events transpire in a century. Speaking of centuries, Adi Dassler who is the man behind the famous Three Stripe logo had been passionately creating shoes for runners since 1920.
Since the brother’s disbandment in the pre- and post war events, Adi Dassler continued to harness his skill in shoe-making which eventually ended up with the Samba. The Adidas Samba served as an all-around training shoe initially created for a fast-spreading European sport called soccer. Its birth in the 1950s sparked a never-ending trend that would soon dominate the streets worldwide.
From the form of the Samba came silhouettes like the Gazelle which also bears the same multi-purpose attribute. Though the Adidas Gazelle is patterned from a track shoe last, it was widely used for handball and soccer games. Regarding running functionality, Adidas spiked shoes were more of the option way back in the 60s.
Soon Adidas began venturing into different sports platforms like basketball and tennis. This movement paved the way for more designs and revenue for the German brand. The 70s was a busy year for Adidas as more and more consumers flaunt the Three Stripe style on streets and on different forms of media. Unfortunately, the company’s limelight was overshadowed by a couple of global players which we chose not to include here.
1984 was a big year for Adidas mainly because it was the time where two iconic silhouettes for running were released. First off on the list was the Adidas Micropacer which is relatively futuristic for its time given the fact that it comes with a semi-computer on top of the laces. It gathered some attention with its alien-inspired colorway with hints of red and blue. The second was the Adidas ZX 500 which inducted the birth of the ZX running line.
Inevitably, Adidas experienced sloping sales during the 80s. The holding-the-Superstar-up-high scenario slightly helped and patched the decreasing revenue but it was a fact that the brand was struggling. In the latter stretches of the 80s approaching the early 90s, Adidas gave back an answer in the form of the Equipment line or is famously known as the EQT collection. The creation of the ingenious Adidas Torsion System generated a cult following among believers of its multi-platform utility.
From the dawn of the 90s to the present time, Adidas Originals had been continually changing and adapting to the fashion environment like a plant reacting to stimuli. The company’s much-awaited break came in the form of compacted TPU pellets called the UltraBoost technology which was developed in 2013 and was released in 2015. Ever since the Boost sole was introduced, Adidas clung to it tightly and had been known to include it in a massive chunk of their line-up.
The one that stood out from the Ultra Boost pack was the Adidas I-5923 which was formerly known as the Adidas Iniki Runner. Due to patent issues, the catchy name was replaced with a more technical term, but the imagery of the shoe remained unchanged. The I-5923’s design can be cleaved horizontally with the upper portion honing its style from vintage footwear while the lower half sports the ever-so-popular Boost sole.
The Adidas Marathon, which should have been discussed earlier if to follow a chronological time frame, was one of the promising silhouettes to have risen up in the 70s. To honor its majestic contribution to the archives, Adidas decided to include it in the “Never Made” Pack that debuted in October 2018. The said collection contains past and present mash-ups of styles with matching contemporary outsoles.
The Adidas Marathonx5923 falls in a sub-category under the Never Made umbrella called “Line of Descent” which focuses on 70s iterations. The sole features Boost technology with matching Marathon details on the mid shank. The upper, which is prevalently known to be drenched in a blue colorway, had tried to stay close to the original overlay pattern.