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Representing the remarkable FYW technology of the brand from the 90s, the Adidas FYW 98 delivers protection for the foot. Enclosed with a lacing system, it allows you to tie down your foot securely in your desired tightness. This unisex sneaker is offered by the brand in both men’s and women’s sizes.
A retro shoe that exhibits an artistically unique design, the Adidas FYW 98 takes your look up to the next level. With its distinctive and eye-catching details and colorful colorway, the sneaker adds more impact to your street style. As stylish as it is and with the right pick of outfit choices, you are on your way to conquering the streets stylishly.
For a quick, on-the-go attire when running errands or having a casual day out, you can pair up the shoe with some joggers and t-shirt or hoodies. It works with a pair of nice fitting jeans as well.
A spitting image of the unforgettable Adidas EQT Solution, the Adidas FYW 98 pays tribute to the late 90s era of Adidas. Displaying a noteworthy design that represents the peak of the FYW technology, the sneaker adds more impact to it with its eye-catching mix of colors. The whole design for the silhouette is finished off with its signature abstract Three Stripes detailing on its medial midfoot.
Way back in 1996, Adidas introduced the “Feet You Wear” technology, or more commonly known as the “FYW.” The design of the technology focuses on the “concept of natural shoe motion” which serves as the wearer’s foot extension.
Frampton Ellis, the brain behind the FYW and who also licensed the use of the technology to Adidas, designed it to “mimic” the human foot’s shape. What pushed Ellis to invent Feet You Wear was when he noticed that the leading cause of footwear instability that can lead to foot injuries was the squared-off soles that can be recognized on the traditional designs of shoes.
Ellis developed a sole for the shoe that delivers more stability, especially for sideway movements, for the foot with its “lower-to-the-ground,” wider, and more “organic curve from the outsole to the midsole” design. Initially, he tried to shop his invention to multiple footwear brands, but it was Adidas who gave him its interest, leading them to launch the first FYW shoes in 1996.
Professional Athletes For The FYW Shoes
Personally picked by Sonny Vaccaro, a “basketball sneaker guru,” Kobe Bryant has signed on with Adidas prior to being drafted for the NBA. Bryant’s introduction to the NBA was perfect timing for the launching of the Feet Your Wear shoes. In his rookie season, 1996-97, he wore the Top Ten 2000, the EQT Elevation, and the Top Ten 2010 shoes.
Kobe Bryant may be the main face of Adidas’ FYW, but he wasn’t the only professional athlete who endorsed the Feet You Wear Shoes. The brand got a good list of athletes from other sports to represent their innovative shoe technology. Among these pros is Keyshawn Johnson from the NFL, Antoine Walker, Bryant’s fellow NBA player, and tennis player, Steffi Graf.
The FYW Legacies: FYW 98
Licensing issues between Adidas and FYW inventor, Frampton Ellis, surfaced in 2001 which, unfortunately, led the Feet Your Wear Line to end. But despite the short-lived line, it still managed to lead the way for the brand’s success in their endeavor in the basketball footwear and created some of the “most memorable sneakers of all time.”
As a tribute to that remarkable basketball years for the Trefoil brand, Adidas Originals offers the FYW 98 which takes you back to 1998. The retro sneaker, which is a “picture-perfect image” of the Adidas EQT Solution, is available in striking colorways in Bright Red/Dark Blue/Solar Yellow/White, Glory Purple/Solar Green, and Grey Two/Signal Coral.
- The upper of the shoe is built with suede and mesh materials.
- The outsole of the sneaker is made of rubber.
- Adidas branding on the tongue, lateral side, and toe box.