Good to know
The retro-inspired silhouette is available in men’s and women’s sizing in various online retailers. Although generally running true to size, a couple of people recommend grabbing this a half-size bigger as it might feel a little tight on the forefoot.
Featuring a padded tongue and collar allow for a snug fit supported by the 6-metal lace loops and flat shoe strings.
The treaded rubber outsole runs to the tip, serving both as a mudguard and reinforcement to this low-top.
With the earth-tone colorways and retro aesthetic of the New Balance 311, donning a pair of khaki pants and a navy blue pair of this trainer is a sure no-fail look.
At first glance, the New Balance 311 looks similar to many of its running trainers’ silhouettes like the NB515. The mesh-suede combo is a common trait. However, the NB311 has a more streamlined look, a more tonal look that is in keeping with the color scheme.
The heel and sidewalls branding is made of leather material, while the logo and “311” are sewn on the tongue. Hues on the branding are complementary to the whole upper that is sure to catch the eye of the onlooker.
Founded by English immigrant William Riley in 1906, New Balance started as a company mainly focusing on making and selling orthopedic products and arch supports; it would not be a household name until the late ‘70s.
Salesman-turned-partner Arthur Hall continued to focus on selling arch supports until 1956. The company was bought by Hall’s daughter and her husband, Paul Kidd. While they continued to sell orthopedic products, the couple saw a market for developing footwear that caters to athletes’ specific requirements.
The start of a Track record
In 1960, the Boston-based manufacturer launched the Trackster. A first of its kind for the different width fittings and ripple outsoles for traction.
On to numerical designs
The release of the 320 in 1976 catapulted New Balance in the shoe industry, particularly in the running market. Being ranked as the one running shoe by Runner’s World magazine cemented its cred.
Since the purchase of Jim Davis of the company in 1972, the company uses numbers to name the model. The number identifies the type of shoe, the activity it was designed for, and whether the shoe is built for stability, speed, etc.
- Also available in all-leather upper