77 Gym Membership Statistics, Facts, and Trends [2019/2020]

Posted on 09 December, 2020 by Nicholas Rizzo

77-gym-membership-statistics-facts-and-trends

We researched, read, analyzed, and compiled data and facts on everything regarding gym memberships and gym members, to bring you a comprehensive breakdown of gym membership statistics.

  1. Gym membership statistics
  2. Gym attendance statistics
  3. Gyms least and most busy times statistics
  4. Gym participation statistics
  5. Gym equipment and exercise popularity statistics
  6. Gym member retention statistics
  7. Gym membership cancellation statistics
  8. Gym member new year resolutions statistics
  9. Gym membership demographic statistics
  10. Gym member age statistics
  11. Gym member race and ethnicity statistics
  12. Gym member income statistics
  13. Gym member education statistics
  14. Gym gender statistics

For additional gym statistics you can also see the 200+ compiled gym industry statistics and the 35+ stats on how COVID has impacted the fitness industry

Gym Membership Statistics

  • Americans spend more than $35 billion per year on gym memberships with more than a fifth belonging to at least one gym. [IHRSA - 2020]
  • Gyms make an average of $517 dollars per year per gym membership. [Wellness Creative - 2020]

 

Number-of-gym-members-globally-by-year

 

  • Health club memberships have grown by 28% over the past decade and by 5.5% since 2018 [IHRSA - 2020]
  • Nearly a quarter of Americans went to a gym in 2019 (24.3%) [IHRSA - 2019]
  • 45.70% of gym members pay less than $30 dollars per month [Finder - 2018]
  • 10.5% of gym members live with someone they met at the gym. [Nuffield Health - 2019]
  • People who go to the gym are more likely to indulge in chocolate bars than people who don’t [Market Research World]
  • 52.3% of gym members also have their own gym equipment at home. [Finder - 2018]
  • Among UK millennials, only 19% of gym-goers prefer an annual membership, while 17% only avail of a pay-as-you-go scheme. [Go Cardless]

how-often-do-american-gym-members-go-to-the-gym-each-year-2

 

  • 6.30% of Americans do not use their gym membership at all while 49.90% go at least twice a week.[Finder]

Gym attendance statistics

  • There’s been a 9.4% increase in Americans’ frequency in visiting health clubs, gyms, or studios from 2018 to 2019. [IHRSA - 2020]

 

number-of-gym-visits-per-year

  • The total number of visits to US gyms reached 6.7 billion in 2019, up 45% from the 4.6 billion visits in 2010 [IHRSA - 2019]
  • While members anticipate visiting a gym 9.5 times per month, they only end up going 4.17 times per month. [Berkeley - 2006]

 

number-of-core-gym-members-going-more-than-100-times-per-year

  • In 2019, there were 27.3 million “Core Members”, or members who go more than 100 times a year [IHRSA - 2020]
  • The number of “Core Members” going 100 times or more a year increased 24% since 2010 [IHRSA - 2020]
  • Members went to the gym an average of 104 days a year, while 9 million non-members averaged going to the gym 24 days a year. [IHRSA - 2019]

Gyms least and most busiest times statistics

  • Gyms and fitness clubs are most busy at 5:30 PM on weekdays but on the weekend, they are busiest around 10:00 AM. [IHRSA -2020] 
  • The peak times at the gym typically associate with how the typical work day is broken up, getting busier before work, during lunch, and after work. [IHRSA - 2020]
  • The gym is most likely packed on Tuesdays as it is the most popular day to work out in the week. [Classpass - 2019]
  • The quietest and least busy times at the gyms are early mornings (4 AM - 5 AM), late morning (9 am - 11 AM), the afternoon (3 pm - 4 pm) and at night (8 PM - 9 PM). [Classpass - 2019, IHRSA - 2020]

Gym participation statistics

  • 32.08% of people go to the gym to lose weight in the UK [Better.org.uk - 2018]
  • 39.46% of UK gym members indicated that lack of time is their biggest hurdle in getting to the gym [Better.org.uk - 2018]
  • 50% of gym-goers claim they go to the gym just to check out the opposite sex [Kettler]
  • 40% of gym members enroll in gym classes (e.g. Zumba, yoga) [IHRSA - 2020]
  • 44% of gym members prefer working out with a partner [IHRSA - 2020]
  • Smartphone usage in the gym is important. 46% of men and 43% of women rely on their phones during gym sessions [Glofox]
  • A report says that 13% of people actually lie about going to the gym, instead, they go somewhere else. [Kettler - 2018]
  • 30% of members spend more time chatting with other members than working out [Kettler]

Gym equipment and exercise popularity statistics

  • The most popular workouts in 2019 are yoga, high-intensity interval training (HIIT), and calisthenic / bodyweight training, with yoga being the most popular since 2010 [IHRSA - 2020] 
  • From 2010 until 2019, the top gym equipments were treadmills and resistance machines, followed by free weights [IHRSA - 2020]
  • The top three gym equipment that shows considerable growth over the decade are rowers, treadmills, and free weights (DB/ hand weights) [IHRSA - 2020]
  • In 2019, around 28.3 million gym members used the treadmill [IHRSA - 2020]

Gym member retention statistics

  • Over the past decade, the average gym member has kept his or her membership for 4.7 years. [IHRSA - 2020]
  • Member retention is so important because a small 5% increase in member retention rate can increase profits anywhere between 25% and 95% for a gym [Bain & Company]
  • Two interactions a month between staff at a health club and their members can reduce membership cancellations by up to 33% [IHRSA - 2018]
  • Location is one of the primary reasons why members stays, says 50% of users [MSISE - 2018]
  • Equipment is also a retention factor in the fitness industry, with 38% of members stating that they stay because of it [MSISE - 2018]
  • About 94% of users who set goals remain active nine months later [Strava - 2018]
  • Almost 44% of gym members attend less than once a week by the sixth month [FIA - 2001]

Gym membership cancellation statistics

  • 46% of gym membership cancellations are due to costs. [IHRSA - 2018]
  • Those who engage in group fitness classes at the gym are 56% less likely to cancel their gym membership and more likely to renew their memberships than those who rely just on free weights, machines, and individual workouts.  [IHRSA - 2018]
  • 50% of all new gym members quit within the first six months [IHRSA - 2018]
  • 38% of members quit because of costs while 23% quit due to non-use [IHRSA - 2018]

Gym member new year resolutions statistics

  • 12% of all new members join in January [IHRSA - 2019]
  • Between the start of the New Year and the 8th of February (2018), gym attendance grew by 6% while fast-food visits dropped by 4.6%. [FourSquare - 2018]
  • 4% of the new year gym members quit by the end of January, 14% quit by the end of February, and 50% quit within 6 months. [IHRSA - 2019]

Gym membership demographic statistics

  • The average age of gym members is 36.5 years old while new members have an average age of 30.2 years old [Les Mills - 2019]
  • Half of all new gym members are adults under the age of 30 [Les Mills - 2019]
  • The most active gym members are boomers, in the 70-79 age range, who average 7.5 visits per month [Nuffield Health]
  • In comparison, those aged 20-25 visited a gym 6.5 times a month and those between the ages of 25-39 averaged 6 visits [Nuffield Health]
  • The Hispanic gym member population is the fastest-growing demographic by race and ethnicity, growing 94.48% from 4.22 million members in 2010 to 8.21 million now [IHRSA - 2020]
  • Those making less than $25,000 were the fastest growing membership by income bracket, growing 39.95% since 2010, while also being the least physically active with a 45.60% inactivity rate. [PAC - 2019]
  • The fastest-growing gym member demographic by education level are those with an 8th grade level of education or lower - increasing by 132% from 2.66 million members in 2010 to 6.18 million in 2019 [IHRSA - 2020]

Gym member age statistics

gym-membership-by-age

 

  • 60.60% of gym members fall into the two largest age groups - 18 to 34 years of age (30.90% of members) and 35 to 54 years of age (30.70%) [IHRSA - 2020]
  • Members under 18 make up 16.10% of gym members - The number of members under 18 grew by 69.8% since 2010, the most of any age group. [IHRSA - 2020]
  • 22.3% of gym members in the US are age 55 or older - growing by 37.69% since 2010 from 10.40 to 14.32 million members. [IBISWorld - 2020]

Gym member race and ethnicity statistics

  • 8.21 million gym members are Hispanic, making up 12.78% of all gym members. [IHRSA - 2020]
  • 12.30% of gym members are African American / black - The third-largest group by race/ethnicity. [IHRSA - 2020]
  • The largest group are Caucasian/White and/or non-Hispanic, who make up 66.34% of all gym members - A group that has grown 25.62% from 33.90 million in 2010 to 42.59 million in 2019. [IHRSA - 2020]

Gym member income statistics

  • 58.84% of all gym members have a household income of $75,000 or more. [PAC - 2019]

 

gym-members-and-inactivity-rates-by-household-income

 

  • Those in the highest income bracket, making $100,000 or more, make up the largest share of gym members (38.98% of members) and are the most physically active income bracket with a 16.5% inactivity rate. [PAC - 2019]
  • The lower your income bracket, the less physically active you are. An inequality that has only grown worsened with those making less than $75,000 becoming less physically active since 2010 and those making more than $75,000 becoming more physically active. [PAC - 2019]
  • The average annual income of a gym member is $75,000. [IHRSA - 2020]

Gym member education statistics

  • 20.59% of gym members have a college degree, growing 22.74% since 2010 from 16.77 million members to 20.59 million in 2019. [IHRSA - 2020]
  • 13.36% of gym members have 1-3 years of college experience while 12.29% have a post-graduate level of education [IHRSA - 2020]
  • 7.83% of gym members have a high school graduate level of education while 3.94% have 1-3 years of high school education. [IHRSA - 2020]

Gym gender statistics

  • As of 2019 more than half of all gym members were female (50.5%). [IHRSA - 2020]
  • From 2010 to 2019, the number of female health club-goers grew by 32.2%, while male users increased by 23.2% [IHRSA - 2020]
  • The 2010s saw a growth in club and studio activities in which women were more inclined to participate. Yoga, barre, and Pilates were some of the fastest-growing fitness activities over the decade [IHRSA - 2020]
  • Despite more women being gym members, men work out more and get double the average amount of physical activity per day than women [Journal of Preventive Medicine]
  • 20% to 40% of men struggle with body image and this is major motivator for men to go to gyms as they do so due to “feelings of guilt and shame rather than a desire to build muscle” [Psychology of Men & Masculinity]

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Author
Nicholas Rizzo
Nicholas Rizzo

Nick is a powerlifter who believes cardio comes in the form of more heavy ass squats. Based on over 1.5 million lifts done at competitions, his PRs place him as an elite level powerlifter. His PRs have him sitting in the top 2% of bench presses (395 lbs), top 3% of squats (485 lbs) and top 6% of deadlifts (515 lbs) for his weight and age. His work has been featured on Forbes, Bodybuilding.com, Elite Daily and the like. Collaborating along the way with industry leaders like Michael Yessis, Mark Rippetoe, Carlo Buzzichelli, Dave Tate, Ray Williams, and Joel Seedman.

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