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The sneaker is generously padded at the heel and the tongue with matching breathability delivered by the canvas upper. The bottom rests on a rubber cupsole which provides protection and cushioning. The traditional lacing set-up is utilized for its lockdown.
Sporting a flat-soled sneaker is not a strange concept to Adidas low tops which imbibe a retro appeal in its overall stature. Pairing the Adidas VS Set Low with black jeans emphasizes a casual streetwear look. Shorts and jogger pants proudly reveal the clean-cut stripes and the whole canvas upper. It is also a good idea to align the color of the shirt with the contrasting accents of the Three Stripes and the collar.
Although the sneaker manifests a vulcanized look, its construction is of a cupsole form with the midsole and outsole assembled in rubber. A toe overlay extends from the front part for additional protection and style. Plain Adidas letterings can be seen on the tongue and the heel patch at the bottom.
With the invention of social media and the emergence of the millennial ethos, fashion statements and lifestyle trends stormed the world across continents. Styling one's self became paramount not only with the middle-aged working class but also infected teens that constantly swing with the newest craze. This massive opportunity made way for global brands to create shoe franchises addressing the younger generation.
Adidas was one of the companies that had succumbed to the phenomenon. The company made a conscientious effort to understand the evolving demand for spontaneously replenishing apparel which is affordable and fast moving. In 2009, Adidas started to conceptualize the Adidas NEO franchise which took three years before it was officially introduced to the public.
The NEO Brand focuses on providing teens age 14-19 with continuously restocking sportswear for them to have an endless variety of options to choose from. Hailed from the Greek "neos" which means new, fresh, and young, the word NEO adequately describes the subgroup's motto of providing the active young with easily accessible products suitable for their generation. The company's keywords revolve around "fresh, fun, active, and connected."
Within this line, Adidas introduces classic-looking footwear that has a similar vibe to it but in a reachable price range. One example is the Adidas VS Set Low which projects a vulcanized old-school look but is constructed with a rubber cupsole. The shoe also takes on hints of side-striping from classics such as the Campus and Superstar.
- The lining is composed of textile for a breathable feel while promoting comfort.
- The Three Stripes are made from synthetic leather materials.
- The canvas upper is also human-made.