Adidas Tubular Nova Primeknit Style
Because the upper is made of a woven material, the Adidas Tubular Nova Primeknit has a snug fit. While it’s true that such snugness gives the wearer high levels of ease, comfort is not the only benefit that one can get from it. It also provides this neat silhouette due to its figure-hugging effect, making it such an easy clothing item to match.
The vertical and diagonal ridges that cover the entire midsole also gives the shoe a distinct character, making the Adidas Tubular Nova Primeknit a fashion statement in its own right.
Adidas Tubular Nova Primeknit History
The Adidas Tubular Nova Primeknit actually has a colorful story to tell. Its narrative starts with the original Tubular that was released in the early 1990s. It featured a sole that was inspired by inflatable tires, and it could actually be pumped with air to enhance its cushioning capabilities.
The original Tubular enjoyed initial success, but it was not really able to make a commercial take off because the designs were too ahead of their time, and the necessary technology just was not there yet.
In 2013 when Adidas was looking for ways to reinvent their shoes’ silhouettes, the company’s VP for Global Design Nic Galway stumbled upon the plans of the original Tubular. Seeing value in them, he immediately set out to create a prototype that would infuse the silhouette of old with the technologies of the present. Instead of using pumped air to provide cushioning, the new version was to use two densities of EVA.
The outcome was one that long-time Adidas collaborator and fashion designer Yhoji Yamamoto found to be worthy of an equally revolutionary upper; thus, the Y-3 Qasa was born.
The birth of the revolutionary dual-density EVA sole paved the way for the return of the Tubular. In 2014, the Adidas Originals Tubular was dropped, and it featured an Adidas ZX-inspired neoprene upper on top of a dual-density EVA sole. The release of this shoe also signaled the birth of the Tubular line.
One of the line’s most notable releases is the Tubular Nova, which was introduced in early 2016. While the sole mechanism remained the same, its midsole featured unique vertical and diagonal ridges that gave the Nova a distinct identity. Its upper was made of mesh with suede overlays, which included a distinctive midfoot cage and a heel strap.
The Adidas Tubular Nova Primeknit is a direct descendant of the Tubular Nova. It retains all the distinctive components of its predecessor. It still has the ridged dual-density EVA sole. It still also has the distinctive midfoot cage and heel strap, only that they are now made of thermoplastic polyurethane or TPU. The titular change is the use of the proprietary Primeknit on the upper, which gives the shoe optimal breathability and a uniquely sleek appearance.