Adidas Loop Racer History
This sneaker’s troubled history dates back to the year 1972. In preparation for the Olympics in Munich, German brand Adidas saw it fit to develop a running shoe. Made of breathable nylon mesh and suede, the runner, recognized for its textured tongue and distinct traction tread outsole, was also lightweight. Super light, it was dubbed as the Adidas SL 72.
In the 1980’s, this runner turned into a sought-after fashion piece and gained a cult following courtesy of Adidas' Heritage sneakers collection. The SL 72’s fame, unfortunately, was short-lived.
Fast forward to the year 2012, people behind the brand thought it was a good time for this model to relive its glory days. Re-released in its original form and with the classic gum sole, the shoe looked even better dressed in vibrant royal red.
Two years after, Adidas, impressed with the SL 72’s aesthetics, adopted elements of its design to create the SL Loop Runner. Launched in June 2014, it was offered in four color schemes namely solar green, frost mint, solar red and onyx. Still lightweight, the shoe donned a T-toe cap, a concave midsole and razor-edged three stripes, that also serves as the shoe’s eyestay.
March 2015, this runner underwent another transformation. Making a reappearance in the form of a racer, the new version was called the Adidas SL Loop Racer. In this iteration, the serrated eyestay was replaced with a unique loop-lace construction. The T-toe cap was also removed to give it a more streamlined look. Soon after, other editions debuted, the Adidas Loop Racer included.
Entering the scene under the radar, not many know about its release. Looking almost identical to its predecessor, this shoe’s design is only distinguished by the absence of the “SL Loop” callout on the heel. Considering the lack of publicity, it’s impressive how this shoe managed to make its mark in the market.