• Top

    Low Top

    Extremely popular sneakers because of their price range, versatility when it comes to style, and freedom of movement. Almost everyone is guaranteed to have low-top sneakers in their shoe rotation.

    Mid Top

    Mid-top sneakers extend toward the ankle for a little more support and hold. These lie somewhere in the middle between low-top and high-top sneakers in terms of usage and popularity.

    High Top

    Sneakers with collars that go above the ankles for optimal hold and support are some of the most sought-after models in lifestyle shoes. Most of these shoes take their roots from basketball and have easily or fashionably crossed to mainstream wear.

    Good to know

    Regardless of cut, it's always good to start with sneakers that can be worn for the daily grind, also called as "beaters" by some, as these are usually cheaper, easy to clean, and still gives that lifestyle "edge" before going for those wallet-thinning models.

  • Inspired from


    Sneakers dominantly take their heritage from running, basketball, skate, tennis, training, hiking, and football. Still retaining a few of their performance-based technologies, these sneakers have transcended their respective niches and have successfully and popularly transformed themselves as staples of fashion footwear.


    Sneakers designed for a laidback, "cool" vibe that is built for lifestyle wear right from the get-go.

    Good to know

    Brands are now blending elements of performance and casual appeal in basically every sneaker. One can hardly go wrong with a sports-inspired sneaker or a simple casual shoe.

  • Collection

    Good to know

    Shoes sharing the same inspiration, history, materials, or technologies are routinely assembled under one compilation for the convenience of those who may wish to categorize or label their own collection as such. The classic collections like the Adidas Originals, Air Max 1, Air Force 1, new balance classic sneakers, and the Classic Leather head the pack of frequently asked about collections.

  • Price
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  • First look / Unboxing | 99Kicks

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With a textured-sock fit upper, the Adidas H.F/1.4 Primeknit material wraps around the foot in adaptive support. The sneaker also has a tongue and heel pull feature that features a camera-strap design for easy on and off. With a padded tongue and collar, the interior feel is also enhanced by the Ortholite sockliner. This men’s shoe comes in medium-D width and ranges from US size 7 to 12.

With only three colorways released, the Adidas Originals H.F/1.4 Primeknit remains versatile with its white, black, and red options. This photography-inspired kick with its camera strap pull-tab accent can smoothly mix and match with joggers, pants, shorts, jeans and other casual clothes. The casual sneaker is best paired with winter clothes, but it can still be worn even during summers. This flexibility in styling makes this a favorite among sneaker enthusiasts.

While this photography-inspired sneaker seems chunky and heavy, it was built primarily for those running around town in all kinds of weather. Its photography influence can also be noticed with Hiamovi logos on the heel and sockliner. With a weatherproof insulating membrane wrapping the upper, it protects the feet from being drenched in the rain. This same weatherproof layer also keeps the feet warm even during harsh winters. Finishing the snapshot-worthy aesthetics are the reflective webbing design at the midsole and reflective detailing at the laces making the shoe stand out night and day.

Photographers tend to do various positions and stand, lean, or duck on many pavements to get the perfect shots and snap pictures on sometimes tricky angles. This sneaker has the quality of being an all-around sneaker for varied activities that can include walking, hiking, photography and just about any event because of its thick soles and lightweight Primeknit material.

Most prominent among the features of the Adidas H.F/1.4 is its Primeknit upper lined with a weatherproof insulating membrane that protects wearers from the snow during winters and being drenched in the rain. A transparent TPU overlay further elevates the soft EVA midsole for protection and durability.

Adidas, coined from a fusion of the name of its founder, Adolph Adi” Dassler, was established in the tiny Bavarian village of Herzogenaurach, Germany on August 18, 1949. Since it was founded some 70 years ago, the company has been at the forefront of footwear innovation.

From new cushioning materials to fabrics, the German shoe manufacturer has been taking off with new designs and collaborations to only cater to the needs of its millions of sneaker fans. Among the innovations introduced by Adidas is the use of Primeknit as the primary material for uppers.

Primeknit is a lightweight woven fabric used in optimal performance footwear in 2010 that reduces material wastage by fusing them into one durable fabric. The Primeknit which came up at almost the same time as Nike’s Ultra-knit lessens fusing of several common footwear materials such as leather and mesh. The process involves fusing yarn together with Adidas customizing the amount of flexibility, fit, and stability that the intended wearer needs from athletes, hip-hop stars, and just about every user it intends to make shoes. The Primeknit technology most often resembles a sock wrapped around the wearer’s feet making athletes performing faster, lighter, and at the peak of their game.

Over the past years, Primeknit as the primary material for shoemaking has been a display of superior durability and lightweight silhouettes from bestsellers like the Adidas Stan Smiths, Superstars, Yeezys, and the Adidas NMDs using the woven fabric.

Adidas released two boot-shaped kicks in time for Fall/Winter 2017, the Adidas H. F/1.4 Primeknit, a low-top version, and the Adidas H.F/1.3 Primeknit Boots, a high-top kick. Both designs took inspiration from photographers who run around most of the time to get the perfect angles and shots.

This photography-inspired design is best reflected by the camera strap-looking heel pull tab and the high grip hiking soles that locks a solid grip to the ground as needed by photographers who need to be mounted solidly to the floor like a tripod to take snaps. The shoes also have a waterproof membrane covering the upper letting wearers run around the city in any weather. With thick soles and a sock-like fit, the design lets you fell solidly stuck to the ground with the need stability needed to snap perfect pictures even on top of chairs or mounts with tipping off balance.

  • The Primeknit material is lined with an insulating membrane that is weatherproof preventing water from drenching the foot during rain while keeping them warm and comfortable in snowy conditions.
  • A welded Adidas 3-stripes logo, a Trefoil logo at the tongue, and a Hiamovi logo at the heel strap and sockliner complete branding detail.
  • A transparent Thermoplastic polyurethane overlay gives additional durability and protection to the upper.
  • Tongue and heel pull tabs provide easy on and off of the footwear.
  • A reflective rope lacing with tips dipped in polyurethane while also containing reflective detail at the midsole gives added visibility for the shoe at night.
  • A premium leather heel cap adds support and durability to the heel area.
  • A thick hiking rubber outsole with the unique pattern has high traction on the wet or dry surface.