Adidas EQT Running Support History
Given its worldwide success, it is no doubt that Adidas is currently one of the best and highly sought footwear, apparel, and accessories brands. However, before it became what it is today, Adidas experienced low sales and being on the brink of collapsing back in the ‘90s. It made a bold move of doing a complete brand overhaul, but the risk they took resulted in a positive outcome.
In 1990, Robert Strasser and Peter Moore lead the brand’s “no bullshit” approach and introduced the Adidas Equipment line (EQT). The EQT created a simple, functional, and performance-based lineup of footwear and apparel for various sports such as running, soccer, basketball, volleyball, and fencing.
The approach to the EQT line was minimal in such way that the design process is more of elimination than preservation, while utilizing the necessary innovation in order to come up with high-performance and quality products. Practicality was the priority over fashion and the goal was to produce products that will meet the needs of the athletes.
One of the shoes in the Adidas EQT line is the Adidas EQT Running Support, which was first released in 1993. It features a mesh upper with synthetic overlays, a wraparound tongue, EVA midsole, and Torsion technology in the outsole. It was retroed in 2014 and re-released as the Adidas EQT Running Support 93.
In 2015, the classic Adidas model received an upgrade through one of the brand’s cushioning technology that made the Adidas Yeezys and the Adidas Ultra Boosts both successful in terms of sales and popularity – the Boost technology. The upgraded version is called as the Adidas EQT Running Support Boost.