Adidas Cloudfoam Lite Racer History
Found by Adolf Dassler, Adidas has been offering high-quality shoes apparels and accessories since 1949. They first offered shoes with spikes for the soccer and track and field sports. Adidas’ fame further catapulted when they began sponsoring soccer teams in the world league.
Being one of the worldwide leaders in the sneaker game, Adidas continually develops and revolutionizes sneaker designs. They are nonstop in advancing technologies to provide for the endless changing needs of athletes and consumers. One Adidas technology that is well-known is the Cloudfoam. This technology serves two main functions – for superior cushioning and instep comfort. Cloudfoam was first used in the midsole, but lately Adidas has been using it in the sockliner.
Adidas formed sub-branches to focus on specific target markets. One of the sub-branches is the NEO. Adidas NEO primarily serves the younger generations by providing footwear that is within a reasonable price range. This sub-branch also promotes the easiest way to buy shoes, which is online shopping. They wanted the Millenials to be as comfortable as possible while shopping with the touch of the buttons.
Aside from that, to further catch the attention of the younger generations, Adidas commissioned music icons to endorse the NEO products. They contracted Justine Bieber and Selena Gomez to be their ambassadors.
Adidas offers the Cloudfoam Lite Racer under their running and lifestyle categories. This wallet-friendly shoe uses the Cloudfoam technology in the sockliner and in the midsole. This shoe predominantly offers comfort and style for a well-rounded performance.