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The political divide is seemingly greater than ever. Although we are all citizens of the same country, there are clearly differences in the people that fall on both sides of the aisle. Which begs the question: how does one’s political affiliation impact their online shoe shopping behaviour?  To answer that question, we enlisted the help of customers at RunRepeat.  We conducted a survey where customers were asked to self-identify their political affiliation. We gathered 3[…]

We decided to dive into statistics and create visual head-to-head comparisons of the World Cup quarterfinalists. Radar charts are created for easier H2H comparison of the opposing teams through offensive and defensive metrics. 1 Argentina - Serbia Argentina is still undefeated in the WC, while Serbia suffered its first loss (Spain). However, looking at the numbers, Serbia is a clear favourite in this game. Let's look at the charts:  ***All Units on the Charts are present[…]

We conducted a 7-day survey among journalists from 32 countries participating in the basketball World Cup. The journalists gave us answers to 12 questions regarding team and individual performances on the tournament. Here are their predictions: 1 Team performance 1.1 Medal winners Only 5 teams are projected to compete for one of the medals, according to journalists. Despite major problems with star player withdrawals, the USA is still a clear favourite to win it all (53.[…]

We’ve analysed 19.6 million marathon results from over 30,000 marathons. In our new study, we concluded that the world is getting slower. In this article, we look at how the slow down is affected by increasing temperatures and the weather in general. What our analysis shows is that: The average runner adds 1 minute 25 seconds to his/her marathon finish time for every additional degree F The average runner adds 6 seconds a year due to the general temperature trend. Global[…]

NEW: The State of US Marathons 2025 This is the first mapping of Global running participation. The analysis covers 107.9 million race results from more than 70 thousand events from 1986 to 2018. This is by far the largest study of race results in history.  You may use material from this report as long as you refer to this original report. For special requests, or questions, email lead researcher Jens Jakob Andersen at jens@runrepeat.com. Key conclusions Event participati[…]

From fitness gurus and gym trainers to that one colleague who never shuts up about Crossfit, all will tell you exactly what you need to do to lose weight.  We all know the benefits of exercising - despite how convincing all these so-called experts may sound, weight loss comes down to two things: 1) What you consume, and 2) What you do. That’s it. The most obvious thing people do when they want to lose weight is cardio. HIIT has been one of the top fitness trends year aft[…]

Put your money away! As the price of a pair of trainers goes up, user satisfaction does not increase with it. To the contrary, RunRepeat data suggests that shoppers are more satisfied with cheaper trainers than they are with expensive trainers. After analysing 185,959 reviews of the 1,000 most popular pairs of trainers in the RunRepeat database, regression analysis shows that there is no statistical correlation between the price of trainers and how highly it is rated by[…]

When you visit the landing page for the Everland Tread Trainer on the Everlane website you are greeted by a bold claim: “A new kind of sneaker brand. On the path to zero impact. The mission: Make the world’s lowest-impact trainers. Make them to last. Make them carbon neutral. And never stop pushing to make them better.” The first step on this journey is The Trainer. They “started with full-grain leather produced at a gold-certified tannery, then cut the virgin plastic we[…]

454 cities, 1850 players, 453 matches ... and the winner is? England has finally won the World Cup. They entered the tournament as clear favourites with India and Australia considered to be the only two hurdles. However, it was New Zealand that came incredibly close to spoiling the party. Did you know which city will be the favourite if cities instead of countries were competing?   We analysed the performances of more than 1,850 players from 133 World Cup squads and thei[…]

Technical gear is made from dozens of materials and fibres. It’s dyed, woven, and sewn into millions of pieces of clothing designed to keep us comfortable while we play, train, and explore. We all have probably heard the saying, “cotton kills.” There’s been a long-standing debate over how, or more importantly, what, technical gear should be made from. This hot topic has mainly has revolved around wool vs. synthetics. Wool has been around for centuries. Nomadic cultures h[…]