90+ Nutritional Supplement Industry Statistics 2021 [Research Review]

Posted on 02 November, 2023 by Nicholas Rizzo

The dietary supplement industry has seen significant growth since the COVID-19 pandemic has started. Aside from exercising to improve health, taking vitamins and supplements has also caught their attention.

Based on over 20 reports and market studies, we have highlighted the unprecedented shift towards the use of supplements as people seek protection against the virus. The trend is expected to continue even after the pandemic subsides.

The global dietary supplements market

  • By 2028, the global dietary supplement industry is projected to reach a value of over $272.4 billion
  • By 2026, the market is projected at a valuation of $204.7 billion
  • In 2020, the global dietary supplements industry reached a valuation of $140.3 billion
  • From 2021 to 2028, the dietary supplement market growth is expected at a compound annual growth rate (CAGR) of 8.6% 
  • In 2020:
    • Over-the-counter (OTC) dietary supplement products accounted for 73.2% of the total supplement revenue 
    • 29.5% of the global supplement revenue is from the energy and weight loss supplements segment
    • Adults were the biggest spenders on nutritional supplements, accounting for 47.2% of the revenue
    • Additional supplements(other supplements like magnesium, probiotics, omega-3, zinc, ) accounted for 40% of the dietary supplement market
  • Supplements high in proteins and amino acids are expected to grow 13.3% annually during the forecast period of 2021 to 2028
    • Immunity-boosting products were also highly coveted and projected to experience a growth of 8.5% during the forecast period
    • During the forecast period, the popularity of tablets as the most popular dietary supplement products account for 34.2 to 38% of the global revenue
  • The liquid dietary supplements market was valued at $21,685.72 million in 2019
    • By 2027, it is expected to reach $27,732.27 million, growing 4.0% annually from 2020 to 2027. 
  • In the next 6 years, sales of brain and mental health supplements will grow by 8.5%
  • From 1996 to 2021, the number of dietary supplement products available in the market grew from 4,000 to about 50,000
  • The COVID-19 impact has resulted in a 50% increase in search for immune-supporting supplements
  • According to a 2017 survey, consumers prefer:
    • To make their own decisions as to what supplements to take - 63%
    • To take over-the-counter supplements suggested by healthcare providers - 42%
    • To take home remedies - 41%
    • To check with a health professional before taking any herbal supplements - 40%

Dietary supplement market by region

  • 35.7% of the global dietary supplement market revenue came from North America
  • Dietary supplements for infants grew 13% annually in North America
  • 32% of the market share was held by the Asia Pacific
  • Because of Europe's higher per capita disposable income in dietary supplement users, the region is expected to experience a growth rate of 6.8% annually
  • In the U.K., the dietary supplement industry rose by 9%, reaching £494 million in value (add to regional section) 
    • 24% of vitamin users have increased their intake since the virus outbreak
    • 36% of vitamin users take them daily to boost their immunity
    • 15% take them to improve their mood
    • 13% take them to alleviate stress

The driving factors for the dietary supplement industry growth

  • Increased awareness for personal health and wellbeing
    • Increased dependency on nutritional supplements because of a busy lifestyle and work schedules
    • Convenience and availability

Leading global dietary supplement manufacturers

  • Amway Corp.
  • Abbott
  • Arkopharma
  • Bayer AG
  • Glanbia PLC
  • Pfizer Inc.
  • The Nature's Bounty Co.
  • NOW Foods
  • Herbalife Nutrition of America, Inc.
  • Nature's Sunshine Products, Inc.
  • GlaxoSmithKline plc
  • Himalaya Global Holdings Ltd.

The global vitamins and supplements market size

  • By 2028, the global vitamins and supplements market is projected to reach $196.56 billion in value
  • By the end of 2021, it is expected to reach a value of $129.6 billion
  • The vitamins and supplements market is growing at a CAGR of 6.13% from 2021 to 2028
  • In 2020, the market size of the global vitamins and supplements reached $119.66 billion
    • Vitamins were in high demand at 31.4% and were consumed in tablet, powder, or liquid forms
    • It was reported by the U.S. National Health and Nutrition Examination Survey that more than 50% of Americans vitamins and supplements
    • 60% of the global population take vitamins daily
    • 55% of those who take vitamins believe it helps them achieve a health-life balance
    • 35.1% of the vitamin and supplement market is from sales of multivitamins
  • The Asia Pacific holds the largest share in the vitamin and supplement market, valued at $54.4 billion in 2020
  • In 2020, the U.S. vitamins, minerals, and supplements market reached $4.3 billion
    • The market will grow at 4.6% between 2020 and 2025
    • Americans who take vitamins and minerals do so to: 
      • Prevent potential health issues - 57%
      • Adjunct their diet - 55%
      • Adress ailments - 46%
  • The vitamin C market is valued at $7,599.3 million in 2020
    • It is projected to hit $8,389 million by 2026, growing at a CAGR of 1.4% from 2021 to 2026
  • The global vitamins and supplement experienced a 10.8% year-on-year growth from 2017 to 2020
  • From 2019 to 2028, the vitamins industry is expected to grow at a CAGR of 6.4 to 6.13% per year
  • In 2019, the most purchased type of supplements are vitamins at 30%
    • 58% of these purchases are multivitamins
    • 31% are vitamin D supplements
    • 28% for vitamin C
    • 20% for vitamin B
    • 20% for calcium
  • From 2017 to 2018, the use of botanicals and herbs in vitamins rose by 6.7%
    • 25% of nutraceuticals are made of vitamins and supplements 
    • The use of traditional medicinal dietary ingredients by:
      • 23.7% for Ginkgo Biloba
      • 16.9% for turmeric
      • 12.5% for ginger
      • 5.5% for collagen
  • In 2009, a survey done among antioxidant supplements revealed that: 
    • Vitamin E was the most popular at 64%
    • Followed by Vitamin C at 54%
    • Alpha and beta-carotene at 14%
    • Selenium at 11%

The U.S. dietary supplements market

  • By 2024, the U.S. dietary supplements market is projected to reach $56.7 billion
  • In 2021, the U.S. supplement manufacturing industry is worth $36.6 billion
  • The supplement manufacturer market increased 2.9% yearly between 2016 to 2021
  • About 50% of Americans take vitamins daily in 2021
  • As of 2017, there are over 170 million adult Americans take supplements 
  • The U.S. dietary supplement market was valued at $31.7 billion in 2016
  • Adults aged 55 and above take nutritional supplements on a daily basis
  • Diet supplement manufacturers operate in the 50 states in the U.S.
    • Creating about 383,320 direct jobs
    • Generating about $5.75 billion in state and local taxes and $9.2 billion in federal taxes
  • Dietary supplement users mainly consume:
    • Vitamins and minerals, with vitamin D supplements topping the list
    • Botanical/herbal supplements
    • Sports and weight loss supplements, with protein supplements being the top choice

The dangers of taking dietary supplements

  • From 2007 to 2019, 965 products tested by the Food and Drug Administration were positive for hazardous ingredients
  • From 2004 through 2013, there were 23,000 hospital visits related to adverse reactions to dietary supplements
    • 9.4% of these hospital visits resulted in hospitalizations
    • 28% of these trips were made by young adults aged between 20 and 34
    • 21.2% of made up of children left unsupervised and ingested these dietary supplements
    • 65.9% of emergency visits were due to adverse reactions to herbal supplements
    • 31.8% of emergency trips were because of micronutrients found in dietary food supplements
    • 10% of visits were due to taking energy-increasing food supplements
    • 25.5% of hospital visits were because of taking a weight loss supplement
      • Consumption of energy products and weight loss supplements caused 71.8% of adverse events which include:
        • palpitations
        • chest pain
        • tachycardia
      • 58% of these cases are aged between 20 and 34 years old
    • Meanwhile, the leading problems of taking dietary supplements in adults aged 65 and beyond include
      • choking, pill-induced dysphagia, or globus at 37.6%
      • Micronutrient ingredients at 83.1%
  • According to an analysis done by Labdor on hair vitamins:
    • 38% of the products they tested deviated from their label claims of vitamin and mineral content
    • Biotin content for all products tested was 46% higher
  • Studies on herbal supplements from 2008 to 2013 revealed that:
    • 92% of the products tested positive for lead
    • 80% tested positive for other chemical contaminants such as arsenic, cadmium, and mercury
  • Antioxidants were believed to reduce cell damage but in supplement form, studies have shown that: 
    • High dose vitamin E and C supplements did not lower the risk of: 
      • hemorrhagic stroke
      • heart attack
      • death from cardiovascular disease
      • cancer/prostate cancer or diabetes
    • Large doses of vitamin E also did not help prevent the development of:
      • Age-related macular degeneration
      • Cataracts
      • Bleeding problems in those taking anticoagulant medications
    • High dose beta-carotene supplements increased the risk of: 
      • Lung cancer in smokers

About RunRepeat

RunRepeat features a large collection of athletic shoe reviews as well as in-depth articles on various topics related to athletics and health. All the shoe reviews were published after thoroughly testing the shoes both inside and outside of the RunRepeat lab. All the shoes tested were bought independently. 

You can find the hottest shoes in running, training, and even the latest sneakers in the market.

Use of content

  • If you wish to learn more about the dietary supplement industry, you can send your questions to Nick Rizzo at nick@runrepeat.com. He’s also available for interviews.
  • Feel free to use data found in this article on any online publication. We only request that you link back to this original source.
























Nicholas Rizzo
Nicholas Rizzo
Nick combines 10+ years of experience in the health and fitness industry and a background in the sciences in his role as the Fitness Research Director. During his competitive powerlifting years his PRs have him sitting in the top 2% of bench presses (395 lbs), top 3% of squats (485 lbs) and top 6% of deadlifts (515 lbs) for his weight and age. His work has been featured on Bodybuilding.com, LiveStrong, Healthline, WebMD, WashingtonPost, and many more. Along the way, collaborating with industry leaders like Michael Yessis, Mark Rippetoe, Carlo Buzzichelli, Dave Tate, Ray Williams, and Joel Seedman.