40+ Online Fitness Statistics for 2021/2022 [Research Review]

Posted on 02 September, 2021 by Nicholas Rizzo

Home fitness was one of the fastest-growing fitness trends of 2021, while gym memberships declined drastically. Paving the way for widespread adoption and growth for the online fitness industry, evolving how we approach achieving the benefits of working out 

To understand and highlight the drastic growth and changes that online fitness is experiencing, we researched, analyzed, and compiled over 40 statistics on online fitness, including live streaming, pre-recorded, and on-demand fitness solutions. 

Top online fitness and online fitness industry statistics for 2021/2022

  • In 2021, the global online fitness industry is worth $10.71 billion dollars 
  • The industry has grown 77.33% since it's estimated value of $6.04 billion in 2019
  • The online fitness industry is projected to be worth more than $59 billion by 2027, growing at a rate of 30.0% to 33.1% per year
  • Since 2017, on-demand fitness spending is up 128% while traditional gyms grew just 6%.
  • Due to the demand for customized and increasingly niche fitness class offerings, the live streaming fitness market is expected to grow 35% per year till 2026
  • 72% of active US adults are exercising just as much (56%) or more (16%) through the use of online fitness videos in comparison to pre-pandemic levels 

Pandemics impact on the online fitness industry

Changes in users behavior: live streaming vs on-demand fitness

  • 72% of consumers surveyed say that they prefer the flexibility of online fitness to be able to join a class whenever they want and get away from the normal "gym membership" method where they had to work around the gym's hours and busiest times [2020] 
  • U.S. study of 2,000 Americans, 75% said it’s easier to stay fit at home [2021]
  • 72% of US adults were exercising just as much (56%) or more (16%) through the use of online fitness videos in comparison to pre-pandemic levels [2020]
  • Since the pandemic, 75% of active adults have used live streaming workouts and 70% used on-demand videos to support their exercise regiment [2021]
  • From March to August of 2020, the minutes spent live streaming health and fitness content increased 1,300% 

Mindbody app users using video for their workouts grew by 177% before and after covid (from 26% to 74%) [2020]

When comparing the type of offerings, they found:

  • Pre-recorded, on-demand video usage grew 311% (from 17% pre-covid to 70% post-covid)
  • Live streaming video usage grew by 971% (from 7% pre-covid to 75% post-covid)

Consumer spending on online fitness

  • Consumers have increased spending in digital fitness has increased 30% to 35% in comparison to before the pandemic [2021]
  • Although 75% plan to return to some form of pre-pandemic exercise routine (including the gym), 30% of consumers expect to continue spending more on online fitness solutions than they did before the pandemic [2021]
  • 40% of gym members were paying for online fitness by companies they've never visited before [2020]

  

Gyms adoption of online fitness 

  • Traditional gyms, health clubs, and fitness studios continue to adopt a hybrid model with on-site and online fitness solutions
  • 75% of those that use virtual fitness also go to in-person classes
  • Gyms and studios that offer virtual workouts increase their in-person class attendance by 12%
  • More than half of online fitness users also go to the gym 3x a week and spend more time on average than other members
  • 72% of fitness club owners created and started offering an on-demand or live streaming service, an increase of 25% from 2019 [2021]

  

Average cost of online fitness

When investing in digital fitness content as a stand-alone product, prices range from 15$ to $60 per month:

  • Livestream content is more expensive, with an average price of $20 to $60 per month or $10 to $20 per class
  • On-demand fitness content is more affordable, with an average price of $15 to $30 per month

With many gyms and companies offering online fitness "add-on services", bundling them in with your current subscription is a growing trend. 

  • When bundling online fitness into your membership, it will cost $5 to $20 on average

How do people find their online workouts?

  • 63% of people who use live-streamed workouts and 53% who use on-demand workouts found them through the local studio's own website or via social media [2020]
  • 26% of people who use live-streamed workouts and 13% who use on-demand workouts found them via recommendation from friends or family [2020]
  • 12% of people who use live-streamed workouts and 38% who use on-demand workouts found them by searching on YouTube or Google [2020]

Free vs paid online fitness content

Many businesses and people believe that with all the free content available online, that people would not be very likely to pay. 

That doesn't seem to be the case, as out of those that join a live stream:

  • 41% pay a monthly membership
  • 19% pay for a class pack
  • 15% pay for individual classes

Additionally, out of those that use a pre-recorded workout or on-demand fitness service:

  • 36% pay a monthly membership
  • 7% pay for a class pack
  • 5% pay per video

Why is online fitness growing and beneficial

With 57% of the global population being active internet users as of 2019, the market was primed for the widespread adoption of online fitness solutions ahead of the pandemic.  Many gyms and studios provide access to live-streamed classes and on-demand content to better support their members as well.

Two interesting benefits of online fitness are:

  • When working out in groups (in-person or streamed live) people cycle 21% further and exercise 10% longer on average [2020]
  • Those who use live stream or on-demand workouts exercise 20% more per month on average than they did the previous year [2021] 

When analyzing the breakdown of virtual bookings of MindBody users, we found that the following were the most popular classes:

  • Yoga (32%)
  • HIIT (15.6%)
  • Pilates (8.3%)
  • Barre (7.9%)

 

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Author
Nicholas Rizzo
Nicholas Rizzo

Nick combines 10+ years of experience in the health and fitness industry and a background in the sciences in his role as the Fitness Research Director. During his competitive powerlifting years his PRs have him sitting in the top 2% of bench presses (395 lbs), top 3% of squats (485 lbs) and top 6% of deadlifts (515 lbs) for his weight and age. His work has been featured on Bodybuilding.com, LiveStrong, Healthline, WebMD, WashingtonPost, and many more. Along the way, collaborating with industry leaders like Michael Yessis, Mark Rippetoe, Carlo Buzzichelli, Dave Tate, Ray Williams, and Joel Seedman.