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Combining lightweight materials that work in perfect harmony, the Why Not Zer0.3 celebrates Russell Westbrook's calculated chaos on the court. These basketball shoes allow Westbrook to reach new heights with its lightweight upper, articulated Zoom Air unit, and cored-out outsole.
To satisfy Westbrook's dynamic athleticism and decisive style, the Jordan Why Not Zer0.3 features a deconstructed upper and a translucent midfoot saddle. An articulated Zoom Air bag provides him with unmatched speed as he drives into the jaws of the defense and floats to the rim.
"I don't take it for granted that I have my own shoe with the Jordan Brand, and I'm extremely excited about this one," Westbrook explained in an interview. "Not only does it have a balance of great technology and style, but it represents more than just me. It represents hope and inspiration, and aims to instill belief in the youth."
Cushion. Employing the largest Zoom Air unit in a Why Not Zer0 model, the Jordan Why Not Zer0.3 provides end-to-end speed and a propulsive feel on the hardwood. Horizontal grooves enhance responsiveness when making explosive movements. An exposed TPU shank plate provides added stability.
Traction. The third iteration of the Why Not Zer0 features a decoupled outsole for smooth heel-to-toe transitions. To complement Westbrook’s explosiveness, the Jordan Why Not Zer0.3 also utilizes a modified herringbone traction pattern that enables quickness and control on the court.
Closure. Like previous models, the Jordan Why Not Zer0.3 features a supportive mid-top cut. A sleek double padded collar provides added comfort.
These basketball shoes are also equipped with a lace-up closure that offers a comfortable fit. A clear TPU midfoot strap and TPU heel clip keep the foot locked-in and contained.
The Why Not Zer0.3 boasts a deconstructed upper that allows Westbrook to be quick on his feet. The shoe's upper features a mix of textiles, synthetics, and skins with stitching details. The lightweight materials are designed to provide increased comfort, support, and durability.
These basketball shoes perfectly capture Westbrook’s on-court image. “The main inspiration behind the shoe’s design is Russell’s unmatched persona on the court,” Sr. Design Director David Cin explained in an interview. “It was Russell’s idea to create a visual language that matched his style of play, which is why the Why Not Zer0.3 features sharp lines and angular features.”
To showcase Westbrook’s bold sense of style, the Jordan Why Not Zer0.3 makes use of a deconstructed upper with a transparent midfoot strap. Signature details include a deubre, an exposed size tag, and an external-facing tag that is unique to each colorway.
The Jordan Why Not Zer0.3 is currently available in the following hues:
- Black/Gold/White ‘The Family’
- Black/Bright Crimson-Cement Grey-White
- Washed Coral/Pink Tint/Pale Ivory/Black 'Washed Coral'
- White/Bright Crimson/Black ‘UNITE’
- White/Grey/Green ‘Zer0 Noise’
- White/White/Black-Metallic Silver
Jordan Why Not Zer0.3 ‘Heartbeat’
Russell Westbrook honors his twin daughters with the ‘Heartbeat’ colorway. These shoes feature pink hues that are modeled after the color of their bedroom. This colorway serves a reminder to girls everywhere to follow their dreams.
Jordan Why Not Zer0.3 ‘KB3’
Russell Westbrook pays tribute to his late best friend Khelcey Barrs III with a special edition Why Not Zer0.3. Reminiscent of a camo print, the 'KB3' employs a green and desert sand color scheme.
Jordan Why Not Zer0.3 ‘LA Born’
A throwback to the '90s, this All-Star colorway of the Why Not Zer0.3 features a vibrant color scheme and a name that points to Westbrook's hometown.
Jordan Why Not Zer0.3 ‘Splash Zone’
This colorway is a nod to Westbrook's childhood games with a Super Soaker. The Why Not Zer0.3 'Splash Zone' boasts water droplet details throughout the upper. Completing the theme is a tag that reads "No Batteries Required."
Jordan Why Not Zer0.3 ‘The Family’
This colorway of the Why Not Zer0.3 pays tribute to the closest people in Westbrook’s life. These black basketball shoes feature metallic gold accents for contrast. A new family crest is featured on the tongue.
Jordan Why Not Zer0.3 ‘UNITE’
This colorway of the Why Not Zer0.3 launches as part of Jordan Brand's UNITE campaign. The shoe's upper features a mix of black, grey, and white with infrared accents. The word 'UNITE' is printed on the heel to complete the theme.
Jordan Why Not Zer0.3 ‘Zer0 Noise’
The ‘Zer0 Noise’ colorway represents Westbrook’s ability to tune out all the noise and play his game. According to David Cin, “The lead colorway, Zer0 Noise, highlights Russell’s desire to inspire athletes to block out unnecessary distraction and play the game in their own way.”