Our verdict

The Gel Contend 9 exemplifies ASICS' conservative innovation, integrating numerous minor improvements while avoiding drastic changes. We really liked the plush upper and the springier midsole, affirming its status as an excellent beginner-friendly shoe that delivers superb value. However, we found the upper's durability lacking and the outsole underwhelming. But despite these minor issues, we believe the shoe maintains strong appeal and value, remaining a reliable option for casual runners not focused on long-distance performance.

Pros

  • Enhanced tongue padding
  • Exceptional value
  • Spacious, accommodating fit
  • Highly breathable upper
  • Suitable for all footstrikes
  • Improved Amplifoam+ midsole
  • Doubles as a lifestyle shoe
  • Secure, snug lockdown

Cons

  • Upper lacks durability
  • Outsole needs improvement
  • Low forefoot cushioning

Audience verdict

91
Superb!

Who should buy

We've thoroughly tested the Gel Contend 9 in the lab, and recommend it for:

  • Beginners seeking a multi-use shoe that handles daily wear and light running or jogging effortlessly.
  • Those wanting a solid, cost-effective trainer that delivers excellent value without compromising on quality.
  • Runners with a neutral gait who need a dependable shoe for distances up to 15K.

ASICS Gel Contend 9

Who should NOT buy

We've observed that the Gel Contend 9 lacks significant forefoot cushioning, which we think is not the best for runners tackling longer distances. We suggest considering the Saucony Axon 3—this shoe not only meets budget-friendly expectations but also delivers a substantial foam underfoot for enhanced comfort during long runs.

Moreover, in our lab tests, the Gel Contend 9 fell short on bounciness, which might be a concern for those looking for a more responsive ride. We believe there are better choices available, such as the Nike Pegasus 41 or the Adidas Adizero SL2. While these options might be a tad pricier, they're worth the investment if you care about energy return.

ASICS Gel Contend 9 parts

Breathability

When we unbox a shoe in the lab and see large ventilation holes, we're pretty confident it will offer good airflow.

True to form, the Gel Contend 9's mesh upper offers fantastic ventilation compared to many shoes that cost even twice as much. We rated it at 4 out of 5!

Not long ago, finding such a high-ventilation upper in a budget-friendly shoe seemed unimaginable. However, advancements in technology and manufacturing now allow for such features at an affordable price. It's impressive how light streams through it!

ASICS Gel Contend 9 microscope

Using our microscope, we discovered how ASICS achieved this score—by integrating numerous openings in the engineered mesh to efficiently expel hot air and moisture from the toebox.

ASICS Gel Contend 9 mesh

We also noted that the shoe's rear is exceptionally well-padded, ensuring outstanding comfort. Hands down, this upper could easily pass for one found in a $150 shoe, or at least we think so.

Test results
Gel Contend 9 4
Average 3.8
Compared to 269 running shoes
Number of shoes
1
Breathability
5

Durability

Toebox durability

Unfortunately, our tests also revealed that the upper's durability significantly suffered. We found that the Dremel quickly tore through the mesh, resulting in a significant hole that unsurprisingly earned a low score of 1 out of 5.

 

If durability isn't usually a concern and you value breathability, this trade-off might be worth it. If you tend to wear holes in your shoes' uppers, consider the ASICS Gel Excite 10 as a robust alternative.

ASICS Gel Contend 9 Toebox durability
Test results
Gel Contend 9 1
Average 2.5
Compared to 203 running shoes
Number of shoes
1
Toebox durability
5

Heel padding durability

Following a disappointing result in the toebox durability, we were eager for a rebound in heel padding—a critical area for many runners.

To our delight, this feature exceeded our expectations, earning a perfect 5-out-of-5 score that's truly impressive!

ASICS Gel Contend 9 Heel padding durability
Test results
Gel Contend 9 5
Average 3.3
Compared to 199 running shoes
Number of shoes
1
Heel padding durability
5

Outsole hardness

The outsole of the Contend is designed with ample rubber coverage in critical areas and includes several cutouts in the forefoot, making the shoe more flexible and comfortable for daily wear.

ASICS Gel Contend 9 rubber

We tested the rubber's hardness with our Shore C durometer and recorded a high 86.0 HC score, which is typical for budget-friendly shoes. Often, brands compromise slightly on grip to enhance durability.

ASICS Gel Contend 9 Outsole hardness
Test results
Gel Contend 9 86.0 HC
Average 80.0 HC
We use an average of four tests. The photo shows one of those tests.
Compared to 320 running shoes
Number of shoes
52.1 HC
Outsole hardness
93.0 HC

Outsole durability

Speaking of durability, let’s dive into our signature test, pushing the rubber to its limits with the final appearance of our Dremel tool.

The results showed a bit more damage at 1.2 mm than is typical for such hard rubber. However, it’s nothing too concerning.

ASICS Gel Contend 9 Outsole durability
Test results
Gel Contend 9 1.2 mm
Average 1.0 mm
Compared to 181 running shoes
Number of shoes
0.0 mm
Outsole wear
2.0 mm

Outsole thickness

To offset the outsole's below-average toughness, ASICS generously incorporated a substantial 4.1 mm of rubber beneath the midsole, ensuring maximum protection. We found that this strategic addition helps to adequately extend the shoe's lifespan, and it's exactly the same thickness from its predecessor.

ASICS Gel Contend 9 Outsole thickness
Test results
Gel Contend 9 4.1 mm
Average 3.2 mm
Compared to 339 running shoes
Number of shoes
0.0 mm
Outsole thickness
6.6 mm

Weight

While the shoe remains largely unchanged from last year's version, the weight has increased slightly from 9.2 oz (260g) to 9.7 oz (275g), mainly due to minor enhancements in the upper to boost comfort.

Is it worth the trade-off? That depends on your preferences. However, the increase is so minimal—just 0.5 oz (15g)—that it’s unlikely you’ll notice it while running. Certainly, we haven't, and the Contend still remains under the 10-oz benchmark, which is notable.

ASICS Gel Contend 9 Weight
Test results
Gel Contend 9 9.70 oz (275g)
Average 9.35 oz (265g)
Compared to 340 running shoes
Number of shoes
5.26 oz (149g)
Weight
12.56 oz (356g)

Cushioning

Heel stack

The Gel Contend 8 features a moderate level of cushioning suitable for a daily running shoe.

We measured its heel stack at 31.1 mm, which is just below average but complements the shoe's versatile and nimble design well.

ASICS Gel Contend 9 Heel stack
Test results
Gel Contend 9 31.2 mm
Average 34.0 mm
Compared to 339 running shoes
Number of shoes
7.6 mm
Heel stack
46.3 mm

Forefoot stack

The forefoot of the Gel Contend 9 measures at 23.4 mm, a bit thinner than the typical models we evaluate in our lab. Consequently, we feel it may not be the best choice for midfoot and forefoot strikers seeking a highly-cushioned ride.

ASICS Gel Contend 9 Forefoot stack
Test results
Gel Contend 9 23.4 mm
Average 25.4 mm
Compared to 339 running shoes
Number of shoes
7.6 mm
Forefoot stack
37.1 mm

Drop

The Gel Contend 9 is designed with an 8-mm heel-to-toe drop, and our precise measurements in the lab showed a very close 7.8 mm, highlighting the Japanese manufacturing precision we've come to expect from ASICS.

This drop is widely regarded as the most adaptable, suitable for all types of footstrikes, making it an ideal choice for this shoe.

ASICS Gel Contend 9 Drop
Test results
Gel Contend 9 7.8 mm
Average 8.6 mm
Compared to 339 running shoes
Number of shoes
-0.8 mm
Drop
16.1 mm

Insole thickness

The insole, made from EVA, has a comfortable 5.0 mm thickness—cushioned and effective for everyday use.

ASICS Gel Contend 9 Insole thickness
Test results
Gel Contend 9 5.0 mm
Average 4.5 mm
Compared to 335 running shoes
Number of shoes
1.5 mm
Insole thickness
7.3 mm

Midsole softness

Note: a low durometer measurement equals a soft material, whereas a high measurement means it's firm.

We've seen transitions like FF Blast to FF Blast+ in the Novablast 4, and FF Turbo to FF Turbo+ in the Superblast 2. Now, the Gel Contend 9 introduces us to Amplifoam+.

The updates are subtle yet significant. The previous Amplifoam midsole was somewhat firmer than ideal, but we're pleased to report that the new Amplifoam+ measures 21.6 HA, a standard hardness that complements this moderately stacked shoe well. 

ASICS Gel Contend 9 amplifoam

As for energy return, set your expectations accordingly. It's essentially a basic EVA midsole that performs adequately for its price point. For enhanced performance, a higher investment is necessary.

ASICS Gel Contend 9 Midsole softness
Test results
Gel Contend 9 21.6 HA
Average 21.0 HA
We use an average of four tests. The photo shows one of those tests.
Compared to 267 running shoes
Number of shoes
8.5 HA
Midsole softness (soft to firm)
41.5 HA

Difference in midsole softness in cold

To evaluate how Amplifoam+ fares in colder conditions, we conducted our usual test by placing the foam in a freezer for 20 minutes before measuring its softness again with our durometer. The outcome was quite good for an EVA foam, showing only a 24.3% uptick. Nice!

ASICS Gel Contend 9 Difference in midsole softness in cold
Test results
Gel Contend 9 24.3%
Average 25.2%
Compared to 266 running shoes
Number of shoes
0%
Difference in midsole softness in cold
100%

GEL

As you may have noticed, the "Gel" in the name Gel Contend 9 signifies the inclusion of ASICS's proprietary technology. However, it's not the modern PureGEL found in the Kayano 31 or the Nimbus 26, nor is it the classic GEL that was visible outside the midsole in older ASICS designs like the Gel Pulse 13.

Instead, ASICS has incorporated a small piece of GEL inside the heel. And to be honest with you, this feature feels to us more like a gimmick since the layer is so thin that it's hardly noticeable.

ASICS Gel Contend 9 GEL

Rocker

For a budget-friendly daily trainer, we were pleasantly surprised to discover a gentle toe spring. This feature makes the shoe particularly appealing for those seeking extra assistance during toe-off, without the need for a maximalist or plated shoe.

ASICS Gel Contend 9 Rocker

Stability

Lateral stability test

Let's discuss stability. We observed that the GC9 retains reasonable steadiness for its height. And even though the midsole is softer, it effectively compensates to provide the same level of stability as its predecessor thanks to a broader landing base.

In our view, it's a safe bet for neutral runners. But those requiring more stability might find a better fit with a mild-stability shoe such as the ASICS GT 1000 13.

Torsional rigidity

The Gel Contend 9 is best described as an average shoe. It seems like ASICS played it very safe with this design in every way. And the shoe’s torsional rigidity, or twist resistance, also scores a middle-of-the-road 3 out of 5, showing it’s pretty standard in that area too.

Test results
Gel Contend 9 3
Average 3.3
Compared to 318 running shoes
Number of shoes
1
Torsional rigidity
5

Heel counter stiffness

The heel counter was firmer than we anticipated for a daily running shoe at 4/5, yet this wasn't surprising since it remains unchanged from its predecessor. Heel strikers will appreciate this feature, as it provides a more secure lockdown in this area.

Test results
Gel Contend 9 4
Average 2.8
Compared to 302 running shoes
Number of shoes
1
Heel counter stiffness
5

Midsole width in the forefoot

The trend of crafting an average shoe continues with the midsole dimensions of the GC9. We measured the forefoot at 115.7 mm, a significant increase from the previous model's 109.5 mm.

This modification, as we discussed earlier, stems from the need for a wider base to support the softer midsole, enhancing stability. As we proved, ASICS has expanded it by 6 mm, which works great for balancing softness with support.

ASICS Gel Contend 9 Midsole width in the forefoot
Test results
Gel Contend 9 115.7 mm
Average 114.0 mm
Compared to 340 running shoes
Number of shoes
100.5 mm
Midsole width in the forefoot
127.9 mm

Midsole width in the heel

The heel width has increased from 91.4 mm to 93.4 mm in this version. Despite the wider design, it maintains the look and feel of a regular shoe and isn’t cumbersome at all.

ASICS Gel Contend 9 Midsole width in the heel
Test results
Gel Contend 9 93.4 mm
Average 90.7 mm
Compared to 340 running shoes
Number of shoes
74.9 mm
Midsole width in the heel
106.6 mm

Flexibility

Stiffness

We previously noted the large cutouts in the Gel Contend 9's forefoot, which contribute to its exceptionally low stiffness.

In our 90-degree bend test, it registered just 16.1N—far below average—making this shoe perfect for walking, running errands, or wearing to work, especially given its affordable price and lifestyle-friendly look.

Test results
Gel Contend 9 16.1N
Average 28.8N
We use an average of four tests. The video shows one of those tests.
Compared to 322 running shoes
Number of shoes
2.2N
Stiffness
94.4N

Difference in stiffness in cold

We performed another cold-temperature test by placing the shoe in the freezer for 20 minutes and then measuring its flexibility. The flexibility test showed a requirement of 19.8N, indicating a 23% increase in stiffness—a performance that is impressively good for an EVA midsole.

Test results
Gel Contend 9 23%
Average 34.6%
Compared to 322 running shoes
Number of shoes
0%
Difference in stiffness in cold
148%

Size and fit

Toebox width at the widest part

We measured a spacious 100.3 mm across the widest part of the toebox, making the shoe an excellent choice for those with wide feet.

Additionally, for those needing substantial volume inside the toebox, there's more good news—it boasts enough vertical room, and ASICS offers this model in wide sizes in select markets too!

ASICS Gel Contend 9 Toebox width at the widest part
Test results
Gel Contend 9 100.3 mm
Average 98.4 mm
Compared to 340 running shoes
Number of shoes
89.5 mm
Toebox width at the widest part
109.1 mm

Toebox width at the big toe

We also measured the toebox width around the big toe at 78.6 mm using calipers here in the lab.

ASICS Gel Contend 9 pov

This standard taper should comfortably fit most, presenting no significant issues if typical shoes generally suit you.

ASICS Gel Contend 9 Toebox width at the big toe
Test results
Gel Contend 9 78.6 mm
Average 78.3 mm
Compared to 214 running shoes
Number of shoes
60.4 mm
Toebox width at the big toe
92.5 mm

Tongue: gusset type

Given the shoe's very affordable price, it didn't surprise us that ASICS chose a non-gusseted tongue. Luckily, there's a tongue loop that somewhat helps to keep it in place while running.

ASICS Gel Contend 9 Tongue: gusset type
Test results
Gel Contend 9 None

Comfort

Tongue padding

One issue some runners had with the Gel Contend 8 was the scant padding in the tongue—only 3.9 mm for a daily trainer. That's definitely on the low end of the spectrum.

ASICS Gel Contend 9 tongue
The lacing system is ideal for a budget-friendly trainer, featuring simple punched eyelets and the option to tie a runner's knot. We loved it!

ASICS has addressed this in the updated 9th edition, boosting it to 6.9 mm. This enhancement makes it a much more comfortable option for your instep, no matter how tightly you tie those laces.

ASICS Gel Contend 9 Tongue padding
Test results
Gel Contend 9 6.9 mm
Average 5.7 mm
Compared to 337 running shoes
Number of shoes
0.5 mm
Tongue padding
14.2 mm

Heel tab

The Gel Contend 9 introduces a handy finger-loop heel tab—an unexpected feature for a budget-friendly shoe, absent in its previous version. We were particularly happy with this enhancement, as it’s a rare find in more affordable models!

ASICS Gel Contend 9 Heel tab
Test results
Gel Contend 9 Finger loop

Removable insole

Swapping out the insole from the Gel Contend 9 is effortlessly simple. Although manufactured by Ortholite, the sockliner itself is quite basic—you won’t lose much by replacing it.

ASICS Gel Contend 9 Removable insole
Test results
Gel Contend 9 Yes

Price

The Gel Contend 9 is attractively priced at the lower end of the market—a truly budget-friendly gem despite durability concerns. We're relieved that, even with recent price hikes, this shoe maintains an accessible MSRP, making it an interesting choice in challenging economic times.

Test results
Gel Contend 9 $70
Average $146
Compared to 340 running shoes
Number of shoes
$60
Price
$300

Misc

Reflective elements

We found that the Gel Contend 9 offers solid value for its low price, so we're content (pun intended!) that ASICS chose not to include reflective elements, although discovering some would have been a delightful bonus.

ASICS Gel Contend 9 Reflective elements
Test results
Gel Contend 9 No