Jordan Zion 1: For Gen Z Balling
Zion Williamson is young, but he is already taking the NBA by storm. Seeing his potential, Jordan signed him shortly after being drafted in 2019. This made Williamson the brand's first ever Gen Z athlete in its roster.
According to a vice president at Jordan, work on Williamson's first signature shoe commenced right after he signed with brand. The end product, the Jordan Zion 1, provides the following benefits:
Multidirectional traction. The outsole features an aggressive pattern that makes sure that wearer is covered in all directions.
Responsive cushioning. An Air Strobel unit covers the full length of the shoe, ensuring plush comfort all throughout. It is coupled with a bouncy Air Zoom unit in the forefoot for explosive energy returns.
Functional lightness. Soft padding is strategically placed only in some areas of the tongue to reduce the shoe's weight.
Special colorways of the Jordan Zion 1
Like the signature shoes of basketball stars LeBron James and Russell Westbrook, Zion Williamson's first sneaker is released in special colorways that pay homage to important people and events in his life. The following are just some of those:
Gen Zion. The "Gen Zion" is one of the very first to come out, and it celebrates Zion Williamson's ascension to NBA greatness. This special colorway honors him as a worthy representation of the NBA's wave of Gen Z ballers.
Marion. Williamson realizes that he won't be where he is if not for his humble beginnings. The "Marion" colorway honors the South Carolina city of Marion where he first honed his athleticism. This version has pink and maroon accents.
Noah. Williamson shares a special bond with his much younger brother Noah, which he honors in a special "Noah" colorway that features the child's colorful doodles and drawings in the upper.