Jordan True Flight History
Oregon-based footwear company giant Nike made a name in the industry by producing running shoes. The running footwear realm has become its empire, and when this industry somehow reached its peak and started going downhill, the Swoosh found itself struggling. That was in 1984.
At that time, the company thought of something like some sort of an escape route that will save itself from going under. They needed a new market. A new set of audience. This was when basketball superstar Michael Jordan started taking part. Then an NBA rookie, the young Michael Jordan was signed by Nike to create a brand new line of basketball shoes called Air Jordan.
Initially, Jordan was hesitant to sign with Nike since he was hoping to endorse Adidas and Converse, but both brands were not interested. He later on signed with the Swoosh after renowned Nike designer Peter Moore presented sketches of the first-ever Air Jordan sneakers along with apparels all in a black and red color scheme. The contract was a 5-year deal amounting to US$2.5 M plus royalties and benefits.
The Air Jordan 1: Pioneering the Air Jordan Sneakers Lineup
It was in 1985 when the first Air Jordan shoe made a momentous official debut. Before this, all hoop shoes were white, and its introduction seemed like an epitome of the transformations that were about to happen to the athletic footwear industry particularly basketball.
The black and red, otherwise known as “bred” basketball shoe was first worn by Michael Jordan during an NBA game on November 17th, 1984. The then-unusual and often described as “bold” colors of the shoe definitely caught the attention of the NBA that it had to ban the Air Jordan 1 because of its non-conformity to the NBA’s dress code. For every game that Michael Jordan wore a pair of the bred AJ1s in an NBA game, the NBA Commissioner fined him $5000. Nike looked at the issue positively and took it as a marketing opportunity. It told Michael Jordan to continue wearing the controversial hoop shoe and took care of all the fines.
Michael Jordan's on-court performance was indeed a critical factor that made the Air Jordan 1 a huge success for Nike. It became so popular that in March 1985, 23 new colorways were released to the market. It was the shoe that set up a path for the renowned Air Jordan line in the athletic footwear industry. A new Air Jordan shoe model released each year since its debut. To this day, the Jordan brand remains a pillar in the sneaker market, and its legacy lives on.
Introducing the Jordan True Flight Sneakers
The men’s Jordan True Flight basketball-inspired shoes made an official debut on January 17, 2009, with a retail price of $140 a pair. Even before its official launch, the sneaker market highly anticipates its arrival as a promising addition to the growing Jordan sneakers lineup. Its grand entrance to the sneaker world involved four introductory colorways that resembled past AJ7 releases such as the ‘White/ Varsity Red/ Black', ‘White/Court Blue/ University Blue,’ ‘Black/ Varsity Red/ Light Graphite/ White', and ‘White/ Metallic Silver/ Black/ Varsity Purple'. It was a success and immediately gained a huge following.
Several other colorways followed suit such as the Black/ Black – Stealth, which was the first True Flight with a black-based upper. It also features silver accents and a few speckle details on the midsole. After a series of releases, the True Flight underwent a short hiatus and came back in 2014 with additional colorways and new releases, and again in 2017 including versions in grade school sizing.
Jordan True Flight VS Air Jordan 7
The Jordan True Flight reminds most Jordan followers of the retro Air Jordan 7 model. From the upper down to the sole, the two silhouettes are almost identical in such a way that those unfamiliar with the Jordan Flight models may confuse them as one shoe. Thanks to the overall profile, collar construction, and midsole detailing, the Jordan True Flight could definitely double as an AJVII – but just at first glance.
Look closely, and you will notice that the True Flight is, in fact, just an updated version of the Air Jordan 7 silhouette. It acquired the looks of the retro Jordan model, but its features and materials have been upgraded to mimic the performance of today’s hoop shoes. In a nutshell, the Jordan True Flight is the kind of shoe with a retro-looking style similar to old-school Jordans and an impressive on- and off-court performance.