Sneaker Industry Statistics

This page presents the latest figures on the sneaker industry, production numbers, market share distribution, as well as projections for the next ten years.

Sneaker market overview

• The global sneaker market will reach a whopping $75.8 billion in revenue in 2023. This will account for 19% of the total footwear sales.
• Sneaker sales will increase by 4.2% compared to the revenue in 2022. 
• The revenue from the sneaker industry has grown by 16.1% over the last 5 years.
• Worldwide sneaker revenue is projected to grow at a compound annual growth rate (CAGR) of 5.3% over the next 5 years and is expected to reach $98.1 billion in 2028.
• In 2020, due to the pandemic, sneaker sales dropped by 9.8%. It was the only drop in global sneaker revenue over the past five years.
• With a $22.3 billion expected revenue, the United States remains the top player in the global sneaker market.
• This figure equates to a $9.86 revenue generated per person for 2023.
• With a share of 36.5%, the Asia Pacific ruled the sneaker market in 2021.
• North America snatched the top spot in 2022 with about 30% of the sneaker market. Europe, on the other hand, had a 24% share.  
• Over the forecast period of 2023-2029, the women's end-user market will experience a 5.5% compound annual growth. 
• With a CAGR of 6.9%, the mid-top segment is the fastest-growing sneaker type market for the same forecast period. 

Sneaker revenue by brand

• Data from 2022 reveals that Nike leads in global sneaker revenue with $28 billion. 
• Adidas is far second at $13.4 billion, an 18.4% share in the worldwide sneaker market. 
• Nike and Adidas combined hold about 57% of the entire sneaker industry. 
• Trailing in the third spot for top global sales in 2022 is New Balance with $5.3 billion. 
• PUMA ($3.7B), and Asics ($2.9B) complete the top 5 list in fourth and fifth, respectively. 
• If we combine the revenues of Adidas, New Balance, PUMA, and Asics in 2022, Nike still outperforms the total share by 3.7%.
• The entire sneaker revenue generated by other companies amounted to $19.4 billion. This is roughly equivalent to a 26.7% market share. 

Sneaker revenue by brand

Sneaker revenue by type

• Low-top sneakers will continue to be the bulk of the global sneaker market. It is expected to amass a total of $17.4 billion in revenues by the end of 2023.
• The ow-top market share will also reach 77.3% share. 
• Between 2022 and 2023, the low-top sneaker market will grow by 3.7%. 
• Mathematical models estimate that revenues from low-top sneakers will reach $25.5 billion in 2030. 
• High-top sneaker market will be a far second at 13.8% share to cap 2023. Mid-top sneakers share will settle at 8.9%.
• By 2030, the high-top revenue will amount to $4.5 billion. Meanwhile, mid-top sales will total $3.1 billion approximately. 
• However, in terms of total market share, the high-top sneaker market will drop by 0.07% between 2023-2030. 
• Mid-top market will enjoy a 0.36% share increase in the same forecast period. 
• The CAGR for the mid-top sneaker segment over 2020-2030 is 2.9%.

Sneaker revenue by type (in billion US dollars)

Sneaker revenue by country

• The United States will lead the 2023 sneaker market with a $22.3 billion revenue. 
• The US will be way ahead by about $6.5 billion of the $15.8 billion sales of China. 
• During the 2018-2023 period, US sneaker sales will register a 14.9% growth. 
• By estimates, the United States sneaker revenue will balloon to $27.9 billion by the end of 2028, equivalent to a 25.4% increase compared to figures in 2023. 
• In 2020, during the COVID-19 pandemic, all sneaker markets saw a decrease in sales except for China which managed to increase its revenue by 1.5% from 2019 to 2020. 
• By the end of 2028, mathematical models approximate China’s sneaker sales to reach $22.3 billion, joining the United States in the 20-billion-dollar industry mark. 
• China is forecasted to be the fastest-growing sneaker market. It is expected to increase its 2023 figures by 40.7% by 2028.
• The United Kingdom is the third biggest sneaker market in 2022 raking up $3.7 billion. 
• Great Britain is projected to tally $3.8 billion by 2023, signifying a 2.7% increase. This is the lowest growth seen among the market players of the world. 
• Japan, Germany, and India will trail as the fourth, fifth, and sixth biggest sneaker markets by 2023 with $3.2, $2.7, and $2.6 billion in revenues. 
• During the 2018-2023 period, India exhibited the greatest revenue increase with 23.1%. 
• Among the top markets, Germany is the only one which showed signs of slowing down after registering a 4.5% dip from 2018 and 2023 total sales. 
• The rest of the countries of the world combined will total $25.4 billion in revenue in 2023.

Sneaker Revenue by country (in billion US dollars)

• With a 29.4% share, the United States will dominate the sneaker market in 2023. 
• However, this is a 0.3% dip from the 29.7$ share in 2022. 
• Continuing this trend, the market share of US sneakers will drop to 28.5% by 2028. 
• In 2022, the US and China combined sneaker market accounted for 50.4% of the global revenue. By 2023, it will slightly dip to 50.3% combined share. 
• At the peak of the COVID-19 pandemic in 2020, China enjoyed a 2.4% increase in its global sneaker market share. 
• In the same year, Japan enjoyed a 0.5% rise while the US also managed to improve their own market potion by 0.6% each in 2020. 
• Projection models show that by 2028, China will take a 22.7% sneaker market share. 
• The United Kingdom, on the other hand, will enjoy a 5% market portion by the end of 2023. Japan will closely follow with a 4.2% share. 
• By 2028, India will overtake Germany as the fifth biggest sneaker market with a 3.6% share compared to the latter’s 3.5%. 
• Japan, the UK, and Germany will suffer a decrease in the overall sneaker market share from 2018 to 2023 with 0.4%, 0.7%, and 0.8% drops, respectively. 
• India will enjoy a 0.5% gain from 2018 to 2028. 
• In 2018, the rest of the countries of the world took up 35.3% of the entire sneaker market. By 2023, it will be 33.5%. 
• According to projections, the combined sneaker market share of the rest of the world will continue to drop to 32.9% in 2028.

Sneaker market share by country

Sneaker revenue per capita

• As of 2023, the average revenue per capita of the sneaker industry is $9.9. 
• This represents a 3.2% growth compared to the $9.6 recorded in 2022. 
• Over the past five years, the mean revenue per capita has risen by 10.5%. 
• It is projected that the growth rate will catapult by 24.24% in 2028, reaching an average of $12.3 in revenue per capita. 
• Notably, during the peak of the COVID-19 pandemic in 2020, the data experienced a significant drop of 10.7%.

Revenue per capita by year

Sneaker production statistics

• About 1.2 billion pairs of sneakers will be produced in 2023, matching the numbers recorded in 2022 and 2018. 
• This number is almost twice the amount of sneakers globally manufactured in 2012. 
• The sneaker volume per capita by the end of 2023 will be 0.16 pairs.
• At the height of the pandemic in 2020, the bulk of sneakers manufactured worldwide dropped to 1.12 billion pairs. 
• This is a 13.2% dip compared to the 1.29 billion worldwide total in 2019, the highest in the last six years. 
• As the world exits the pandemic in 2022, the figures rose by 5.26%.
• Furthermore, mathematical models predict that by 2026, the global production volume will amount to 1.31 billion pairs. 
• The numbers will continue to rise, reaching 1.38 billion in 2028, translating to a 0.17 average sneaker pair per person. 

Sneaker volume by year

Sneaker consumption by category

• In 2022, the women’s sneaker market accounted for $27 billion in revenues. It has more than doubled its value in 2016.
• Women’s sneaker segment in 2021 raked up $24.21 billion, a 36.9% share of the market.
• Women’s sneaker revenues have increased by 11.5% from 2021 to 2022.
• The women end-user share has grown from 20% in 2014 to 37.1% in 2022. A 17.1% difference over the span of nine years.
• It is expected to grow to $51.7 billion in 2032 with a CAGR of 6.7%.
• With $5.45 billion in sales, the kids’ sneaker segment accounted for an 8.3% share.
• Meanwhile, the men’s sneaker segment in 2021 amounted to $36 billion in revenue. 
• This is equal to a 54.8% share of the entire sneaker sales in the same year. 

Sneaker revenue by category in 2021

• Skechers is the only women-dominated sneaker brand in 2021. According to data, 62% of its shoppers are women. 
• ASICS and Converse reported an equal number of men and women sneaker consumers in the same year.
• Additionally, Reebok and PUMA reported that 36% of their consumers are women while 65% are male. 
• Adidas showed the biggest disparity between men and women buyers in 2021. Seventy-three percent of the consumers are men, outnumbering the women by 46%. 

Men's and women's sneaker consumption by brand in 2021

Sneaker revenue by sales channel

• In the sneaker segment, offline transaction revenue by the end of 2023 will tally 65.9% of the total sales. This is equivalent to about $50 billion. 
• Meanwhile, the online market share will reach 34.1% or roughly $25.8 billion. 
• There has been a 1.1% drop from the 67% offline market share tallied in 2022. 
• In contrast to the 76.4% share in 2017, the total decline in offline market revenue has amounted to 10.5% as of 2023. 
• In 2021, the lowest offline-to-online share difference was recorded at 29%. This means that the offline market exceeded the e-commerce share by more than $19 billion. 
• Consequently, the highest e-commerce market share rose to a record-breaking 35.5% in the same year. 
• According to estimates, the online sneaker market will continue to grow by as much as 39.6% by 2025, leaving a 60.4-percent portion to the offline market. 
• In the U.S. today, 25% of current sneaker purchases are from online retailers.

Offline and online market share

White sneakers statistics

• The total revenue from white sneakers in 2022 generated $15 billion.
• From its $13.8 billion figure in 2019, the white sneaker market has experienced an 8.7% growth. 
• It is projected that in 2028, the white sneaker market will be valued at $18 billion, a 20% increase from its valuation in 2022.
• From 2022 to 2028, the CAGR of the white sneaker industry is 3%. 
• Further projection estimates that by 2032 the white sneaker market will breach the 20-billion dollar mark, tallying $21.4 billion in sales. 
• This will signify a 42.7% growth from its value in 2022.
• North America holds the biggest chunk of the white sneaker market in 2022 at 28.9%.
• With a market portion of 28.9%, specialty stores are the biggest white sneaker channel.
• Male end-user segment is expected to register a 55.2% share in white sneaker sales by the end of 2032.

White sneaker revenue

Sneaker resale market statistics

• As of 2022, the sneaker resale market has skyrocketed into a $10.6 billion global industry, taking 14.6% of the total revenue. 
• The resale market has a remarkable 500% increase compared to the $1 billion revenue recorded in 2014.
• Nike dominated the resell market with a 27% share. 
• The resale market is expected to reach $27.4 billion in 2032, equivalent to a 16.4% compound annual growth. 
• The United States will cap 2023 with a $2 billion revenue from reselling. 
• In 2019, the Nike MAG (Plutonium Case) registered a 5,430% increase from an original price of $179 to a jaw-dropping $9,900 reselling price. 

Counterfeit sneaker market statistics

• Approximately, counterfeit products account for 2.5% of the total international trade. 
• The global counterfeit sneaker market is estimated to be $600 billion in 2023. 
• This signifies an 11.11% increase compared to the estimated $450 billion figure in 2020.
• Towards the end of 2023, the counterfeit sneaker market will be 8 times the legitimate sneaker industry.
• At this rate, the counterfeit sneaker market will breach the $1 trillion mark in about 25 years. 
• According to the US Customs and Border Protection (CBP), about 14% of all counterfeit products they seized were counterfeit footwear.
• One in four online shoppers have bought and/or received a fake item in 2019 according to a study by Better Business Bureau. 
• A survey in 2021 reported that 46% of the study participants admitted to buying fake sneakers. 
• Another survey of American consumers reveals that 31% of those who received a counterfeit sneaker are dissatisfied. Surprisingly, 69% of the respondents are okay with receiving a fake item.