Sneaker Industry Statistics

Table of contents Sneaker market overview Sneaker revenue by brand Sneaker revenue by type Sneaker revenue by country Sneaker revenue per capita Sneaker production statistics Sneaker consumption by category Sneaker revenue by sales channel White sneakers statistics Sneaker resale market statistics Counterfeit sneaker market statistics

Overview

This page presents the latest figures on the sneaker industry, production numbers, market share distribution, as well as projections for the next ten years.

Sneaker market overview

The global sneaker market will reach a whopping $75.8 billion in revenue in 2023. This will account for 19% of the total footwear sales.
Sneaker sales will increase by 4.2% compared to the revenue in 2022.
The revenue from the sneaker industry has grown by 16.1% over the last 5 years.
Worldwide sneaker revenue is projected to grow at a compound annual growth rate (CAGR) of 5.3% over the next 5 years and is expected to reach $98.1 billion in 2028.
In 2020, due to the pandemic, sneaker sales dropped by 9.8%. It was the only drop in global sneaker revenue over the past five years.
With a $22.3 billion expected revenue, the United States remains the top player in the global sneaker market.
This figure equates to a $9.86 revenue generated per person for 2023.
With a share of 36.5%, the Asia Pacific ruled the sneaker market in 2021.
North America snatched the top spot in 2022 with about 30% of the sneaker market. Europe, on the other hand, had a 24% share.
Over the forecast period of 2023-2029, the women's end-user market will experience a 5.5% compound annual growth.
With a CAGR of 6.9%, the mid-top segment is the fastest-growing sneaker type market for the same forecast period.

Year	Revenue (in billions)	Growth
2018	$65.3
2019	$69.8	6.9%
2020	$63.0	-9.8%
2021	$65.6	4.2%
2022	$72.7	10.8%
2023	$75.8	4.2%
2028	$98.1	29.5%

Annual revenue of the sneaker industry

Sneaker revenue by brand

Data from 2022 reveals that Nike leads in global sneaker revenue with $28 billion.
Adidas is far second at $13.4 billion, an 18.4% share in the worldwide sneaker market.
Nike and Adidas combined hold about 57% of the entire sneaker industry.
Trailing in the third spot for top global sales in 2022 is New Balance with $5.3 billion.
PUMA ($3.7B), and Asics ($2.9B) complete the top 5 list in fourth and fifth, respectively.
If we combine the revenues of Adidas, New Balance, PUMA, and Asics in 2022, Nike still outperforms the total share by 3.7%.
The entire sneaker revenue generated by other companies amounted to $19.4 billion. This is roughly equivalent to a 26.7% market share.

Sneaker revenue by brand

Brand	Revenue (in billions)	Share in percent
Nike	$28.0	38.5%
Adidas	$13.4	18.4%
New Balance	$5.3	7.3%
PUMA	$3.7	5.1%
Asics	$2.9	4.0%
Others	$19.4	26.7%

Sneaker revenue by type

Low-top sneakers will continue to be the bulk of the global sneaker market. It is expected to amass a total of $17.4 billion in revenues by the end of 2023.
The ow-top market share will also reach 77.3% share.
Between 2022 and 2023, the low-top sneaker market will grow by 3.7%.
Mathematical models estimate that revenues from low-top sneakers will reach $25.5 billion in 2030.
High-top sneaker market will be a far second at 13.8% share to cap 2023. Mid-top sneakers share will settle at 8.9%.
By 2030, the high-top revenue will amount to $4.5 billion. Meanwhile, mid-top sales will total $3.1 billion approximately.
However, in terms of total market share, the high-top sneaker market will drop by 0.07% between 2023-2030.
Mid-top market will enjoy a 0.36% share increase in the same forecast period.
The CAGR for the mid-top sneaker segment over 2020-2030 is 2.9%.

Sneaker revenue by type (in billion US dollars)

Year	Hightop	Midtop	Lowtop
2020	$2.7	$1.6	$15.1
2021	$2.9	$2.0	$16.7
2022	$3.0	$2.0	$16.8
2023	$3.1	$2.0	$17.4
2030	$4.5	$3.1	$25.5

Sneaker industry revenue by collar height

Sneaker revenue by country

The United States will lead the 2023 sneaker market with a $22.3 billion revenue.
The US will be way ahead by about $6.5 billion of the $15.8 billion sales of China.
During the 2018-2023 period, US sneaker sales will register a 14.9% growth.
By estimates, the United States sneaker revenue will balloon to $27.9 billion by the end of 2028, equivalent to a 25.4% increase compared to figures in 2023.
In 2020, during the COVID-19 pandemic, all sneaker markets saw a decrease in sales except for China which managed to increase its revenue by 1.5% from 2019 to 2020.
By the end of 2028, mathematical models approximate China’s sneaker sales to reach $22.3 billion, joining the United States in the 20-billion-dollar industry mark.
China is forecasted to be the fastest-growing sneaker market. It is expected to increase its 2023 figures by 40.7% by 2028.
The United Kingdom is the third biggest sneaker market in 2022 raking up $3.7 billion.
Great Britain is projected to tally $3.8 billion by 2023, signifying a 2.7% increase. This is the lowest growth seen among the market players of the world.
Japan, Germany, and India will trail as the fourth, fifth, and sixth biggest sneaker markets by 2023 with $3.2, $2.7, and $2.6 billion in revenues.
During the 2018-2023 period, India exhibited the greatest revenue increase with 23.1%.
Among the top markets, Germany is the only one which showed signs of slowing down after registering a 4.5% dip from 2018 and 2023 total sales.
The rest of the countries of the world combined will total $25.4 billion in revenue in 2023.

Sneaker Revenue by country (in billion US dollars)

Year	USA	China	Japan	UK	Germany	India	Others
2018	$19.0	$11.8	$3.0	$3.7	$2.8	$2.0	$23.0
2019	$20.4	$13.5	$3.2	$3.7	$2.8	$2.3	$24.0
2020	$18.8	$13.7	$3.1	$3.3	$2.6	$1.5	$20.0
2021	$19.7	$12.3	$3.2	$3.7	$2.6	$1.4	$22.8
2022	$21.6	$15.1	$3.1	$3.7	$2.6	$2.5	$24.2
2023	$22.3	$15.8	$3.2	$3.8	$2.7	$2.6	$25.4
2028	$27.9	$22.3	$3.9	$4.8	$3.4	$3.5	$32.3
Growth 2018-2023	14.9%	25.4%	5.4%	2.7%	-4.5%	23.1%	9.4%
Growth 2023-2028	25.4%	40.7%	23.1%	25.6%	29.3%	35.0%	27.0%

Revenue of the sneaker industry by country

With a 29.4% share, the United States will dominate the sneaker market in 2023.
However, this is a 0.3% dip from the 29.7$ share in 2022.
Continuing this trend, the market share of US sneakers will drop to 28.5% by 2028.
In 2022, the US and China combined sneaker market accounted for 50.4% of the global revenue. By 2023, it will slightly dip to 50.3% combined share.
At the peak of the COVID-19 pandemic in 2020, China enjoyed a 2.4% increase in its global sneaker market share.
In the same year, Japan enjoyed a 0.5% rise while the US also managed to improve their own market potion by 0.6% each in 2020.
Projection models show that by 2028, China will take a 22.7% sneaker market share.
The United Kingdom, on the other hand, will enjoy a 5% market portion by the end of 2023. Japan will closely follow with a 4.2% share.
By 2028, India will overtake Germany as the fifth biggest sneaker market with a 3.6% share compared to the latter’s 3.5%.
Japan, the UK, and Germany will suffer a decrease in the overall sneaker market share from 2018 to 2023 with 0.4%, 0.7%, and 0.8% drops, respectively.
India will enjoy a 0.5% gain from 2018 to 2028.
In 2018, the rest of the countries of the world took up 35.3% of the entire sneaker market. By 2023, it will be 33.5%.
According to projections, the combined sneaker market share of the rest of the world will continue to drop to 32.9% in 2028.

Sneaker market share by country

Year	USA	China	Japan	UK	Germany	India	Others
2018	29.0%	18.1%	4.6%	5.7%	4.3%	3.1%	35.3%
2019	29.2%	19.3%	4.5%	5.4%	4.0%	3.2%	34.3%
2020	29.8%	21.7%	5.0%	5.2%	4.2%	2.4%	31.7%
2021	30.1%	18.7%	4.9%	5.6%	3.9%	2.1%	34.8%
2022	29.7%	20.7%	4.3%	5.0%	3.6%	3.4%	33.3%
2023	29.4%	20.9%	4.2%	5.0%	3.5%	3.5%	33.5%
2028	28.5%	22.7%	4.0%	4.9%	3.5%	3.6%	32.9%

Sneaker revenue per capita

As of 2023, the average revenue per capita of the sneaker industry is $9.9.
This represents a 3.2% growth compared to the $9.6 recorded in 2022.
Over the past five years, the mean revenue per capita has risen by 10.5%.
It is projected that the growth rate will catapult by 24.24% in 2028, reaching an average of $12.3 in revenue per capita.
Notably, during the peak of the COVID-19 pandemic in 2020, the data experienced a significant drop of 10.7%.

Revenue per capita by year

Year	Revenue per capita (in US dollars)	Growth
2018	$8.9
2019	$9.4	5.8%
2020	$8.4	-10.7%
2021	$8.7	3.2%
2022	$9.6	9.8%
2023	$9.9	3.2%
2028	$12.3	24.2%

Sneaker production statistics

About 1.2 billion pairs of sneakers will be produced in 2023, matching the numbers recorded in 2022 and 2018.
This number is almost twice the amount of sneakers globally manufactured in 2012.
The sneaker volume per capita by the end of 2023 will be 0.16 pairs.
At the height of the pandemic in 2020, the bulk of sneakers manufactured worldwide dropped to 1.12 billion pairs.
This is a 13.2% dip compared to the 1.29 billion worldwide total in 2019, the highest in the last six years.
As the world exits the pandemic in 2022, the figures rose by 5.26%.
Furthermore, mathematical models predict that by 2026, the global production volume will amount to 1.31 billion pairs.
The numbers will continue to rise, reaching 1.38 billion in 2028, translating to a 0.17 average sneaker pair per person.

Sneaker volume by year

Year	Volume (in billion pairs)	Volume per capita (in pairs)
2018	1.20	0.16
2019	1.29	0.17
2020	1.12	0.15
2021	1.14	0.15
2022	1.20	0.16
2023	1.20	0.16
2028	1.38	0.17

Number of sneakers produced by year

Sneaker consumption by category

In 2022, the women’s sneaker market accounted for $27 billion in revenues. It has more than doubled its value in 2016.
Women’s sneaker segment in 2021 raked up $24.21 billion, a 36.9% share of the market.
Women’s sneaker revenues have increased by 11.5% from 2021 to 2022.
The women end-user share has grown from 20% in 2014 to 37.1% in 2022. A 17.1% difference over the span of nine years.
It is expected to grow to $51.7 billion in 2032 with a CAGR of 6.7%.
With $5.45 billion in sales, the kids’ sneaker segment accounted for an 8.3% share.
Meanwhile, the men’s sneaker segment in 2021 amounted to $36 billion in revenue.
This is equal to a 54.8% share of the entire sneaker sales in the same year.

Sneaker revenue by category in 2021

Channel	Revenue (in billions of US$)	Share in %
Men	35.95	54.8
Women	24.21	36.9
Kids	5.45	8.3

Skechers is the only women-dominated sneaker brand in 2021. According to data, 62% of its shoppers are women.
ASICS and Converse reported an equal number of men and women sneaker consumers in the same year.
Additionally, Reebok and PUMA reported that 36% of their consumers are women while 65% are male.
Adidas showed the biggest disparity between men and women buyers in 2021. Seventy-three percent of the consumers are men, outnumbering the women by 46%.

Men's and women's sneaker consumption by brand in 2021

Brand	%Women	%Men
Skechers	62	38
ASICS	50	50
Converse	50	50
New Balance	43	57
K-Swiss	40	60
Reebok	36	64
PUMA	36	64
Nike	34	66
Vans	33	67
Adidas	27	73

Sneaker revenue by sales channel

In the sneaker segment, offline transaction revenue by the end of 2023 will tally 65.9% of the total sales. This is equivalent to about $50 billion.
Meanwhile, the online market share will reach 34.1% or roughly $25.8 billion.
There has been a 1.1% drop from the 67% offline market share tallied in 2022.
In contrast to the 76.4% share in 2017, the total decline in offline market revenue has amounted to 10.5% as of 2023.
In 2021, the lowest offline-to-online share difference was recorded at 29%. This means that the offline market exceeded the e-commerce share by more than $19 billion.
Consequently, the highest e-commerce market share rose to a record-breaking 35.5% in the same year.
According to estimates, the online sneaker market will continue to grow by as much as 39.6% by 2025, leaving a 60.4-percent portion to the offline market.
In the U.S. today, 25% of current sneaker purchases are from online retailers.

Offline and online market share

Year	Offline (in %)	Online (in %)	Difference (in %)
2017	76.4	23.6	52.8
2018	76.1	23.9	52.2
2019	75.3	24.7	50.6
2020	68.5	31.5	37.0
2021	64.5	35.5	29.0
2022	67	33	34.0
2023	65.9	34.1	31.8
2024	63.3	36.7	26.6
2025	60.4	39.6	20.8

Sneaker market revenue share by sales channel

White sneakers statistics

The total revenue from white sneakers in 2022 generated $15 billion.
From its $13.8 billion figure in 2019, the white sneaker market has experienced an 8.7% growth.
It is projected that in 2028, the white sneaker market will be valued at $18 billion, a 20% increase from its valuation in 2022.
From 2022 to 2028, the CAGR of the white sneaker industry is 3%.
Further projection estimates that by 2032 the white sneaker market will breach the 20-billion dollar mark, tallying $21.4 billion in sales.
This will signify a 42.7% growth from its value in 2022.
North America holds the biggest chunk of the white sneaker market in 2022 at 28.9%.
With a market portion of 28.9%, specialty stores are the biggest white sneaker channel.
Male end-user segment is expected to register a 55.2% share in white sneaker sales by the end of 2032.

White sneaker revenue

Year	Revenue	Growth
2019	$13.8 billion
2022	$15 billion	8.7%
2028	$18 billion	20%
2032	$21.4 billion	18.9%

Revenue of the while sneaker market

Sneaker resale market statistics

As of 2022, the sneaker resale market has skyrocketed into a $10.6 billion global industry, taking 14.6% of the total revenue.
The resale market has a remarkable 500% increase compared to the $1 billion revenue recorded in 2014.
Nike dominated the resell market with a 27% share.
The resale market is expected to reach $27.4 billion in 2032, equivalent to a 16.4% compound annual growth.
The United States will cap 2023 with a $2 billion revenue from reselling.
In 2019, the Nike MAG (Plutonium Case) registered a 5,430% increase from an original price of $179 to a jaw-dropping $9,900 reselling price.

Counterfeit sneaker market statistics

Approximately, counterfeit products account for 2.5% of the total international trade.
The global counterfeit sneaker market is estimated to be $600 billion in 2023.
This signifies an 11.11% increase compared to the estimated $450 billion figure in 2020.
Towards the end of 2023, the counterfeit sneaker market will be 8 times the legitimate sneaker industry.
At this rate, the counterfeit sneaker market will breach the $1 trillion mark in about 25 years.
According to the US Customs and Border Protection (CBP), about 14% of all counterfeit products they seized were counterfeit footwear.
One in four online shoppers have bought and/or received a fake item in 2019 according to a study by Better Business Bureau.
A survey in 2021 reported that 46% of the study participants admitted to buying fake sneakers.
Another survey of American consumers reveals that 31% of those who received a counterfeit sneaker are dissatisfied. Surprisingly, 69% of the respondents are okay with receiving a fake item.