Table of contents Top Puma business statisticsPuma financial statisticsCovid-19’s impact on PumaPuma manufacturing and distributionPuma employee statistics
Overview
Puma business statistics
Top Puma business statistics
- Puma SE (PUM) is valued at €16.88 billion
- Puma generates €5.23 billion of sales each year
- 96% of Puma products are sourced or manufactured in Asia
- The three-person management board of Puma, including the CEO, were paid a combined €2.2 million in 2020, less than 5% of the Nike CEO’s total compensation in 2020
- Puma spend €1 billion per year on marketing and retail expenses
Puma financial statistics
- Puma’s revenue in 2020 was €5.23 billion
- Puma’s revenues grew 51.51% from 2016 to 2019 before their growth was interrupted by the pandemic in 2020
- In the 3rd quarter of 2020, Puma had their best-ever quarter generating sales of €1.58 billion
- Puma pay €39.2 million in taxes at a rate of 24.2%
Puma sales by region
- Puma sold €1.98 billion worth of product in their EMEA region (Europe, Middle East and Africa)
- Puma generated sales of €1.77 billion in the Americas
- Puma generated sales of €1.47 billion in the Asia-Pacific region
Puma sales by channel
- Puma’s wholesale revenue makes up 72.7% of all sales at €3.8 billion
- Puma’s direct-to-consumer sales make up 27.2% of all sales at €1.42 billion
- Direct to Consumer (Retail stores and e-commerce) increased by 6.4% despite the pandemic and sales at Puma’s own retail stores declined
- This is due to the Puma e-commerce business growing by over 60%
- Puma’s direct-to-consumer sales have almost doubled since 2016, growing by 97.2%
- Puma’s licensing income from royalties and commissions decreased by 36% to €16.1 million
Puma sales by product
- Footwear makes up 45.2% of Puma sales at €2.37 billion
- Apparel makes up 37.7% of Puma sales at €1.97 billion
- Sales of Puma accessories total €892 million
Covid-19’s impact on Puma
- At the start of the pandemic, Puma secured total credit lines of €1.8 billion
- €900 million of this was from KfW, the German state bank
- Puma worked to protect suppliers, employee jobs, and wholesale retail partners
- Retail partners were offered delayed deliveries and extended payment terms
- Suppliers were asked to slow down production but not to cancel orders
- Puma held more inventory in warehouses
- Less than 1% of all orders from suppliers were canceled
Puma manufacturing and distribution
- Puma outsources almost all of its production to 139 independent suppliers
- These suppliers are in 31 countries around the world
- 96% of Puma products are sourced or manufactured in Asia
- 6 countries are responsible for 94% of all production
- Vietnam - 35%
- China - 26%
- Bangladesh - 14%
- Cambodia - 13%
- Indonesia - 4%
Puma Sustainability
- 100% of the cotton used in Puma products is “more sustainable”
- Puma uses 650 tons of plastic shopping bags each year
- 400 tons in store
- 250 tons in product packaging
- Only 4.9% of these plastic bags contain recycled materials
- 81% of Puma apparel contains at least 50% “more sustainable” material
- This compares to 47% of accessories and 24% of footwear being made of more than 50% more sustainable materials
Puma employee statistics
- Puma has 14,347 employees
- Puma spends €441.9 million wages and salaries each year
- The average salary for a Puma employee is €30,743
- There is a 50% to 50% male-to-female ratio of employees across all locations in which Puma operate
- 29% of Puma employees are covered by a collective bargaining agreement
Department |
No. of Employees |
Marketing, retail and sales |
10,761 |
R&D |
1,049 |
Administration |
2,564 |
- The entire PUMA management board (3 members) were paid €2.2 million - working out at approximately €733,000 each if split equally
- This is less than 5% of the Nike CEO’s total compensation in 2020