Puma business statistics

Top Puma business statistics

• Puma SE (PUM) is valued at €16.88 billion
• Puma generates €5.23 billion of sales each year
• 96% of Puma products are sourced or manufactured in Asia
• The three-person management board of Puma, including the CEO, were paid a combined €2.2 million in 2020, less than 5% of the Nike CEO’s total compensation in 2020
• Puma spend €1 billion per year on marketing and retail expenses

Puma financial statistics

• Puma’s revenue in 2020 was €5.23 billion
• Puma’s revenues grew 51.51% from 2016 to 2019 before their growth was interrupted by the pandemic in 2020
• In the 3rd quarter of 2020, Puma had their best-ever quarter generating sales of €1.58 billion
• Puma pay €39.2 million in taxes at a rate of 24.2%

Puma sales by region

• Puma sold €1.98 billion worth of product in their EMEA region (Europe, Middle East and Africa)
• Puma generated sales of €1.77 billion in the Americas 
• Puma generated sales of €1.47 billion in the Asia-Pacific region

Puma sales by channel

• Puma’s wholesale revenue makes up 72.7% of all sales at €3.8 billion
• Puma’s direct-to-consumer sales make up 27.2% of all sales at €1.42 billion
• Direct to Consumer (Retail stores and e-commerce) increased by 6.4% despite the pandemic and sales at Puma’s own retail stores declined
• This is due to the Puma e-commerce business growing by over 60%
• Puma’s direct-to-consumer sales have almost doubled since 2016, growing by 97.2%
• Puma’s licensing income from ​​royalties and commissions decreased by 36% to €16.1 million

Puma sales by product

• Footwear makes up 45.2% of Puma sales at €2.37 billion
• Apparel makes up 37.7% of Puma sales at €1.97 billion
• Sales of Puma accessories total €892 million

Covid-19’s impact on Puma

• At the start of the pandemic, Puma secured total credit lines of €1.8 billion 
• €900 million of this was from KfW, the German state bank
• Puma worked to protect suppliers, employee jobs, and wholesale retail partners
• Retail partners were offered delayed deliveries and extended payment terms
• Suppliers were asked to slow down production but not to cancel orders
• Puma held more inventory in warehouses
• Less than 1% of all orders from suppliers were canceled

Puma manufacturing and distribution

• Puma outsources almost all of its production to 139 independent suppliers
• These suppliers are in 31 countries around the world
• 96% of Puma products are sourced or manufactured in Asia
• 6 countries are responsible for 94% of all production 
• Vietnam - 35%
• China - 26%
• Bangladesh - 14%
• Cambodia - 13%
• Indonesia - 4%

Puma Sustainability

• 100% of the cotton used in Puma products is “more sustainable”
• Puma uses 650 tons of plastic shopping bags each year
• 400 tons in store
• 250 tons in product packaging
• Only 4.9% of these plastic bags contain recycled materials
• 81% of Puma apparel contains at least 50% “more sustainable” material
• This compares to 47% of accessories and 24% of footwear being made of more than 50% more sustainable materials

Puma employee statistics

• Puma has 14,347 employees
• Puma spends €441.9 million wages and salaries each year
• The average salary for a Puma employee is €30,743 

• There is a 50% to 50% male-to-female ratio of employees across all locations in which Puma operate
• 29% of Puma employees are covered by a collective bargaining agreement

Department	No. of Employees
Marketing, retail and sales	10,761
R&D	1,049
Administration	2,564

• The entire PUMA management board (3 members) were paid €2.2 million - working out at approximately €733,000 each if split equally
• This is less than 5% of the Nike CEO’s total compensation in 2020