Online Shoe Sales Statistics

Top online shoe sales statistics

• Worldwide online shoe sales are valued at $113.04 billion as of 2023.
• At a 6.8% CAGR, these numbers are forecasted to reach $157.06 billion by the end of 2028.
• As of 2023, shoe sales via e-commerce take up about a third of the footwear market.
• Physical share in the same year takes 68.8% of the market.
• Mobile devices are the preferred means to purchase shoes online as of 2023, taking up a 58.8% share of the market.
• Desktop computers are responsible for 41.2% of online shoe revenue in the same year.
• Among footwear types, leather shoes have a big presence in online shoe sales, generating 69.37 billion as of 2023.
• Based on 2021 data, amazon.com and walmart.com dominated in online footwear revenue, with the former netting $1,636 million in sales.
• Roughly 63% of consumers look forward to doing their shoe footwear shopping online during the 2023 holidays.

Global online shoe revenue

• As of 2023, global online shoe sales sit at $113.04 billion.
• These numbers are forecasted to grow at a CAGR of 6.8% until 2028.
• By the end of the projected period (2022-2028), shoe sales through e-commerce are expected to reach a total of $157.06 billion.
• The estimated 2028 revenue is roughly a 39% sales growth from the 2023 numbers.
• Worldwide online shoe sales back in 2021 almost broke the 100-billion mark at $99.1 billion.

Online shoe sales vs. physical sales

• 31.2% of the 2023 footwear market share belongs to online sales, while physical retail takes 68.8%.
• This means that, as of 2023, physical shoe sales sit at $249.27 billion.
• By 2027, the online shoe market is anticipated to increase to 35%, taking 3.8% from physical retail based on 2023 numbers.
• Back in 2021, online and physical shares were at 35% and 65%, respectively.
• Worldwide footwear sales in the same year reached $283.14 billion, with offline revenue making up $184.04 billion of it.

Global footwear e-commerce sales by device

• 58.8% of online shoe sales are expected to be generated via mobile devices as of 2023.
• This percentage is equivalent to $66.47 billion.
• On the other hand, 41.2% of online shoe revenue is expected to be earned through desktop computers, which amounts to $46.57 billion.
• By the end of the 2017-2027 prediction period, sales of shoes by mobile are anticipated to reach $88.38 billion or 60.1% of the market share.
• In the same forecasted year, footwear revenue via desktop is estimated to take 39.9% of the market share or $58.68 billion in sales.
• That’s a 1.3% desktop share drop from the 2023 percentage.

Online shoe market by type

• As of 2021, leather shoes bought online had a market share of 70%, bagging sales of $69.37 billion.
• Roughly 24% went to athletic footwear, with online revenue reaching $23.78 billion.
• In the same year, athleisure shoes generated $3.47 billion in revenue.
• This figure netted the type 3.5% market share.
• Other footwear types made up the remaining 2.5% market share, reaching e-commerce sales of $2.48 billion.

E-commerce footwear sales by online store

• Amazon.com led in this segment as of 2021 with net sales of $1,636 million.
• This figure was about 1.6% of the global online shoe sales in the same year.
• $1,300 million worth of revenue was secured by walmart.com in the same year.
• In third place was dsw.com with $787 million.
• Zappos.com couldn’t break the half-a-billion mark, ending up with online shoe sales of only $485 million.
• Nike.com came in last with $300 million in online footwear revenue.

Online shoe buying intent and confidence stats

• As of 2023, 63% of shoppers expect to buy footwear online in the coming holiday season.
• 30% of consumers are willing to purchase more than one pair of shoes through e-commerce, with all of them intending to return shoes that don’t give an exact fit.
• About 20% of purchasers aren’t very confident with the fit of the shoes they buy online.
• 57% of online shoppers experienced having to return ill-fitting shoes
• Roughly 10% of footwear buyers are quite confident with the fit of the shoes they purchase online.
• Over 80% of shoppers would be emboldened to buy footwear via e-commerce if they had access to a technology that can give them pin-point fit accuracy.

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