Nike Air Force 1 07 LV8 Utility History
Since the dawn of human sneaker ingenuity, Nike had been delivering technological feats to the table. The brilliant, and probably wasteful, use of the waffle iron had already set the bar for the two founder’s early stretches in the footwear realm. With an extremely knowledgeable and, perhaps, cleverly imaginative partner like Bill Bowerman on your team, Nike is set to change man's way of living. And yes, we are talking about shoes here.
Before Ultraboosts and Ignite foams dominated the sneaker market in the concurrent years, there was an aerospace engineer that dreamed of capturing air and infusing it within the walls of a shoe. Frank Rudy, the space nut being talked about here, began conceptualizing a coveted shoe design in the 70s which enables entrapped air to be utilized as cushioning. It took him almost half a decade to create the Holy Grail sneaker which would encompass nearly every iteration in the Nike catalog.
In 1978, the Nike Air Tailwind debuted. It was a one-of-a-kind sneaker that introduces and encapsulated Air bubble in between the midsole. Though it was not released for the public yet, their inaugural presence in the Honolulu marathon proved to be compelling. Soon after the athletes who test wore the sneaker decided to keep the silhouette for themselves and even testified its performance-enhancing capabilities. A year after that, the Tailwind wasn't ready to face an ambitious challenger.
Then came the Nike Air Mariah, an improved version of the Nike Air Tailwind in 1980. Russians and the world were shaken with the Tailwind’s sister model which debuted in the Moscow marathon trials on that exact same year. The Air Mariah packed a lot of heat with its sleeker and more fine-tuned details as compared to the Tailwind. The Nike running community proved to strengthen in the following years and had raked in heaps of revenue which enabled the Oregon brand to diversify into other enterprises.
The Air Force 1 Roots
Basketball was next in line in the long and fortuitous flight of the Nike franchise. "Flight" in a sense that it soared way above the ground with class like that of the presidential plane called the Air Force One which Nike borrowed and used in their shoe. The Nike Air Force 1 at its initial launch was never a pivotal silhouette, but as its audience wore it more and more, sales skyrocketed and hence the name. The premium blend of overlays and leather soon became a canvass for numerous design cues and colorways.
But before it became the well-known lifestyle shoe of all ages, the Nike Air Force 1 was performing well in the hardcourt as seen sported by six iconic athletes like Moses Malone, Michael Cooper, Jamaal Wilkes, Calvin Natt, Mychal Thompson, and Bobby Jones. The big six boosted the sneaker’s introduction to the limelight and had been seen religiously wearing them during games and playoffs. By the way, the sneaker was designed by Bruce Kilgore in the early 80s who was an institution in sneaker design history.
Sneaker boutiques began selling the white-drenched sneaker in 1982. Back then it was a high top which coincidentally got along with the fans need for customizing. Though sales were high and demand was mind-blowingly off the charts, the sneaker was discontinued in 1984. The halt depressed the AF 1 cult following and several stores, especially those in the Baltimore area, requested Nike for a remake. Before, it was highly unlikely for a discontinued shoe to be brought back again to the streets as it was the manufacturers' volition and protocol to improve previous designs.
The rejection maddened the very willing consumers of AF1 which led to Nike’s response to re-release it again in 1986. Thanks to the trio of Baltimore footwear chains mainly Rudo Sports, Downtown Locker Room, and Cinderella Shoes, the revival of the Nike Air Force 1 was successful. This movement became the anabolism of the now well-known term called “retro.” Having sold out 1,200 pairs almost immediately, the three stores met up and requested Nike for more colors thus the monthly release of different colors for the Nike AF 1.
Air Force 1: Beyond Basketball
As most of us know, the basketball community was tightly knit with the hip-hop pantheon. It gave way for ballers to keep the jersey and shorts look all day long which implied leaving the Air Force 1’s glued to the foot. The unintentional way to style catapulted the sneaker more into the fashion and casual wear realm. Heck, even Nelly shared a piece of his enthusiasm among these shoes creating a song with its name on top.
Among the 2000+ designs of the Nike Air Force 1, there was one which screamed functionality. The Nike Air Force 1 07 LV8 Utility shows that the promising style of the old school sneaker can be further enhanced by including pull loops on its heel. Aside from its convenient renovation, the sneaker also oozes in street-smart flair with a handful of iconic Swooshes stamping the upper.
The Nike Air Force 1 07 LV8 Utility was first witnessed in October 2018 but was teased in several sneaker websites months before. The initial issue consists of a dominantly painted white colorway with black accents. Being inducted in the “Design Your Own” category enabled the sneaker to shine in numerous versions one of which is the Team Orange and the Volt colorway. A reverse Black and White edition was also released which contrasts that of the white edition.