160+ NFL franchise value statistics 2021 [Research Review]

Based on recent industry analysis, we have collected data on the franchise value of the National Football League. This report also includes team revenues and the impact of the COVID-29 pandemic on the sport.

2021 NFL franchise value

• In 2021, The total franchise value for the NFL is $111.48 billion and the league average is $3.48 billion
• The most valuable NFL franchise is the Dallas Cowboys at $6.5 billion, an increase of 14% from its value of $5.7 billion in 2020, and a 54.8% increase from its $4.2 billion in 2016
• The Buffalo Bills have the lowest franchise value at $2.27 billion, an increase of 11% from its value of $2.1 billion in 2020, and a 51.3% increase from its value of $1.5 billion in 2016
• The difference between the highest and lowest franchise value is $4.4 billion
• In terms of franchise value in relation to:
• Brand, the Cowboys is worth $707 million than the Bills
• Stadium, the Cowboys overshadow the Bills by $1.34 billion
• City and market size, the Cowboys is worth $1.39 billion more than the Bills
• Revenue shared among all NFL teams, the Bill’s $2.09 million pale in comparison to the Cowboy’s $2.87 billion

2020 NFL operating income

• The Dallas Cowboys once again tops the list as the team with the most spending cash, logging in $280 million in operating income
• The team with the lowest operating income is the Los Angeles Chargers with -$49 million 
• 62.5% of the NFL teams had negative operating incomes in 2020 because of the COVID-19 pandemic

NFL revenue per team 2019 vs. 2020

• In 2020, the team with the biggest annual revenue is the Dallas Cowboys at $800 million
• Though the Cowboy’s $800 million is remarkable despite the pandemic, it is still a drop in revenue of 18.4% from 2019’s $980 million
• The Detroit Lions generated $330 million in revenues, which is only 41.3% of the largest league earner 
• In 2019, total league revenue reached $15.2 billion and decreased by 19.7% in 2020, t0 $12.2 billion
• The New York Giants lost the most revenue at 35%, down from $547 million in 2019 to $350 million in 2020
• Not all teams lost revenue during the pandemic as the:
  • Las Vegas Raiders’ revenue increased by 9%, from $357 million to $389 million
  • Los Angeles Rams’ revenue increased by 5.2%, from $401miklion to $422 million

NFL average revenue multiple

To get the average revenue multiple for the NFL teams, you need to compare the franchise value to the revenue.

• In 2020, an NFL franchise had an average revenue multiple of 6.39 which is 1.27% higher than in 2019
• It is 56.7% higher compared to 2010

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Use of content

• If you have any questions about the NFL franchise value piece, feel free to reach out to Nick Rizzo at nick@runrepeat.com. He’s also available to do interviews.
• Data used in this research review is free to use in any online publication. Our only request is for you to link back to this original source.

References