Jordan Why Not Zer0.1

Who should buy the Jordan Why Not Zer0.1

This model is a perfect option for you if:

• You're particular about shoe lockdown and containment because of your dynamic and explosive playing style.
• You're inspired by Westbrook's storytelling in this model's colorways.

Perfectly capturing the essence of the 2017 League MVP, the Jordan Why Not Zer0.1 is a contemporary basketball shoe that has on-court brash and off-court eccentricity. The shoe’s highlight is its smooth vamp that offers optimal forefoot containment, Westbrook’s key footwear need, while also serving as a canvass where he can tell his story.

Jordan's dynamic midsole technologies

The Jordan Why Not Zer0.1 features a full-length Zoom Air unit that allows for a lightweight and low-to-the-ground feel.

The full-length Nike Zoom Air bag is encapsulated by a foam midsole. This cushioning setup delivers a responsive ride, perfect for Westbrook’s dynamic game.

Excellent outsole structure of Why Not Zer0.1

The Jordan Why Not Zer0.1 has a durable rubber outsole with a rubber tread that delivers excellent traction. The herringbone tread pattern provides multidirectional grip, allowing you to move confidently in any direction.

Total lockdown and stability

Westbrook is always on his toes, ready to explode to the basket. Because of this no fear attitude, he requires optimal containment and stability.

To meet his specific performance need, Jordan Brand added several attributes to ensure the perfect fit and feel. “The biggest part is the amount of comfort and security the shoe provides,” Westbrook says. “It allows me to move and jump at a fast pace, something that I think is very, very important.”

Firstly, the Jordan Why Not Zer0.1 has a cleatie construction that offers a sock-like fit. It also features a hook-and-loop strap system that is designed to increase lockdown while its internal lacing is equipped with a front toggle to enable a customizable fit. Lastly, its compression-molded heel bucket, made of a phylon foam piece, is engineered to lock your feet securely in place so you can take off with confidence.

Jordan Why Not's upper construction

The Jordan Why Not Zer0.1 is constructed with synthetic and mesh to deliver comfortable containment. The textile and synthetic skin are fused together, creating a lightweight yet durable upper.

Unique style, inspiring story of Jordan Why Not Zer0.1

The Jordan Why Not Zer0.1 lets Westbrook perform at an elite level while also showing off his standout style. “My favorite part of the design process is storytelling,” Brodie said. “Being able to tell my story through colorways and at different times during the season is a lot of fun.”

The Why Not Zer0.1 debuts in a limited-release Mirror Image colorway. This PE version expresses how sporting icons are admired over generations. Intended to look like a heavily postered room, the right shoe showcases Westbrook while the left shoe puts the spotlight on Michael Jordan. After the Mirror Image’s short run, Jordan Brand will be releasing the official global launch colorway named 2-Way.

Perfectly capturing his game-changing presence on both ends of the floor, the 2-Way colorway is finished in contrasting white and black. From its smooth vamp to its jagged heel, the eye-catching design mirrors Westbrook’s on-court game and off-court look. He explains, “This shoe is futuristic and something that people will take a double look at.”