Our verdict

In our view, the Brooks Launch 12 succeeds because it knows exactly what it wants to be. We loved its fun-and-agile ride, especially during faster efforts where the flexible build and responsive forefoot truly shine. Brooks basically nailed the balance between versatility, durability, and wallet-friendly pricing here. The shoe also feels delightfully old-school in the best possible way, delivering a natural running experience that is becoming increasingly rare in today’s market. The narrow fit limits its appeal somewhat, yet we still believe this is one of the best-value daily trainers currently available.

Pros

  • Lightweight and fun for daily miles
  • Excellent value
  • Breathable and secure upper
  • Forefoot feels reactive
  • Stable ride for neutral runners
  • Flexible, natural geometry
  • Ideal for those who hate modern max-stack shoes
  • Doubles with ease for daily life
  • Can handle tempo stuff

Cons

  • Narrow and tapered fit won't work for many
  • Stiff heel counter may irritate Achilles
  • Small weight gain

Audience verdict

N/A
Not enough reviews yet

Who should buy

In our opinion, the Brooks Launch 12 is a top pick if you:

  • Want a versatile daily trainer that delivers outstanding value for the money.
  • Prefer lightweight-and-agile shoes over bulky max-cushioned designs but still need to stay within a budget.
  • Have narrow feet and want a secure-fitting shoe capable of handling both easy miles and faster workouts.
  • Are new to running and need one flexible option for daily walks, some runs... or even the occasional Hyrox workout!

Brooks Launch 12

Who should NOT buy

We think that runners searching for a cushioned, shock-absorbing experience won’t find the right match in the Launch 12. Based on our testing, its low-stack and ground-connected ride feels far more classic than protective. Check the Nike Winflo 12 instead. 

We also found in the lab that the snug-and-tapered fit limits the appeal for runners with wide feet or anyone preferring extra room for toe splay. From our lab data, the Adidas Runfalcon 3 and Adidas Galaxy 6 deliver a more accommodating fit while still keeping the same wallet-friendly focus.

Brooks Launch 12 parts

Cushioning

Shock absorption

Even at this early stage of the review, you probably already understand that the Brooks Launch 12 is far from a max-cushioned shoe. However, don’t let its streamlined midsole fool you, because it still delivers surprisingly solid cushioning thanks to the supercritical EVA foam.

In our tests, it reached 128 SA in the heel and 99 SA in the forefoot, an impressive result considering its stack height and low price point!

Brooks Launch 12 Shock absorption heel
Heel
Forefoot
Test results
Launch 12 128 SA
Average 131 SA
Compared to 361 running shoes
Number of shoes
57 SA
Shock absorption
173 SA

Energy return

Energy return is also quite nice for a shoe priced below most daily trainers. The 57.0% result in the heel didn’t stand out much, but the forefoot reached a strong 65.5%. As a result, the Brooks Launch 12 delivers more reactive toe-offs compared to most of its competition or to its precedessor.

But, why such a difference between heel and forefoot? Well, we found that the boost in bounce comes from a small puck of DNA Flash v2 placed in the forefoot area, while the rest of the midsole relies on DNA Flash v1.

Heel
Forefoot
Test results
Launch 12 57.0%
Average 58.6%
Compared to 358 running shoes
Number of shoes
38.0%
Energy return
83.0%

Heel stack

We’re genuinely happy to confirm that Brooks is not ruining this shoe. With the market flooded by max-stack designs, it feels incredibly refreshing to see the Launch series remain a safe haven for runners seeking a more connected, low-stack, and reactive ride.

Brooks Launch 12 DNA Flash

In the heel area, we measured a stack height of 33.4 mm, placing it below the current lab average.

Brooks Launch 12 Heel stack
Test results
Launch 12 33.4 mm
Average 35.2 mm
Compared to 533 running shoes
Number of shoes
22.5 mm
Heel stack
50.1 mm

Forefoot stack

The forefoot also brings good news, as it stays below the current lab average with just 24.5 mm. For daily runs, we believe that this amount of cushioning is more than enough unless your bodyweight pushes you toward a more impact-focused, max-cushioned design.

Brooks Launch 12 Forefoot stack
Test results
Launch 12 24.5 mm
Average 26.6 mm
Compared to 533 running shoes
Number of shoes
13.9 mm
Forefoot stack
38.5 mm

Drop

We found only a very minor deviation from Brooks’ stated 8 mm drop, as our measurements came in at 8.9 mm. Therefore, the running experience feels exactly as expected, with a geometry that slightly favors heel strikers while still remaining versatile enough for virtually any footstrike pattern.

Brooks Launch 12 Drop
Test results
Launch 12 8.9 mm
Average 8.6 mm
Compared to 533 running shoes
Number of shoes
0.1 mm
Drop
16.1 mm

Midsole softness

Updated
Note: Low measurement: softer. High measurement: firmer.

We also found that Brooks followed a risk-free approach with the midsole softness, using a balanced compound that never felt excessively soft or overly firm during our runs.

In fact, going softer would’ve likely been a mistake given the limited stack height. Therefore, the 37.3 AC softness reading we measured felt completely reasonable for this design.

Brooks Launch 12 Midsole softness
Test results
Launch 12 37.3 AC
Average 35.9 AC
Compared to 211 running shoes
Number of shoes
19.6 AC
Midsole softness (soft to firm)
54.0 AC

Rocker

Another area where we were genuinely happy to find no changes is the rocker design. Brooks keeps this shoe delightfully old-school, with only a subtle heel-to-toe curvature that preserves an ultra-natural ride.

As we mentioned before, there are already countless options for runners seeking aggressive rockered midsoles, yet every year fewer shoes stay true to this classic geometry. Stay strong, Launch!

Brooks Launch 12 Rocker

Size and fit

Size

Owners of this shoe, how does it fit?

1 size small ½ size small True to size ½ size large 1 size large

Internal length

Note: Our testing shows that internal length is not a great measure of fit. But, as many users have requested this specific test, we've decided to add it for those interested.
Brooks Launch 12 Internal length
Test results
Launch 12 263.6 mm
Average 269.4 mm
Compared to 288 running shoes
Number of shoes
259.5 mm
Internal length
277.6 mm

Width / Fit

We created a precise 1:1 gel mold of the interior shape to verify the fit. Once the mold fully solidified after spending 2 hours in the freezer, the results closely matched what we experienced during testing.

Our first measurement came in at 94.0 mm, confirming a slightly narrow fit compared to the current average, although Brooks added a touch more room than in the previous version. Now it’s time to see what the second measurement reveals.

Brooks Launch 12 Width / Fit
Test results
Launch 12 94.0 mm
Average 95.2 mm
Compared to 308 running shoes
Number of shoes
88.5 mm
Width / Fit
101.4 mm

Toebox width

Here we found that Brooks opted for a 70.1 mm toebox width, creating a noticeably tapered shape that works especially well for runners with narrow feet or those seeking a more locked-in feel during faster runs.

However, keep in mind that it feels clearly tighter than the average daily trainer.

Brooks Launch 12 Toebox width
Test results
Launch 12 70.1 mm
Average 73.2 mm
Compared to 308 running shoes
Number of shoes
65.9 mm
Toebox width
82.6 mm

Toebox height

The snug fit continues when we analyze the toebox height.

In fact, the combination of the narrow toebox shape and the low vertical space clearly won’t suit runners who prefer a more relaxed fit. Our measurement of just 23.2 mm is among the lowest we’ve recorded in quite some time!

Brooks Launch 12 Toebox height
Test results
Launch 12 23.2 mm
Average 27.0 mm
Compared to 308 running shoes
Number of shoes
22.0 mm
Toebox height
33.9 mm

Traction / Grip

Traction test

With a forefoot traction score of 0.58, the Brooks Launch 12 slightly improves on the previous version and delivers a solid level of grip in both dry and wet conditions. Just like we experienced with the energy return, the result is far from jaw-dropping, yet still impressively good considering the budget-friendly price point.

Test results
Launch 12 0.58
Average 0.51
Compared to 352 running shoes
Number of shoes
0.11
Forefoot traction
0.89

Outsole design

After the complete redesign introduced from v10 to v11, Brooks now takes advantage of that successful platform by carrying it over almost unchanged into this version. It retains the same generous forefoot rubber coverage, along with the large cutout extending from the heel to the midfoot that helps enhance the shoe’s flexibility and reduce weight.

Brooks Launch 12 Outsole design

Flexibility / Stiffness

We love that the Launch 12 even improves on the already-flexible result of its predecessor, becoming slightly easier to bend with just 12.6N in our 30-degree bend test.

For a shoe built around a more classic-and-grounded ride rather than a modern max-stack feel, we think this highly-flexible setup works brilliantly and fits the personality of the shoe perfectly.

Brooks Launch 12 Flexibility / Stiffness
Test results
Launch 12 12.6N
Average 15.5N
Compared to 355 running shoes
Number of shoes
3.9N
Flexibility <> Stiffness
28.5N

Weight

One of the cornerstones of the Launch series is its lightweight underfoot feel. Ruining that would’ve been a major mistake, and fortunately we found that Brooks still preserves it with a reasonably low weight at 8.6 oz or 244g.

That said, version 12 comes with a small 3% weight increase over v11. It’s completely impossible to notice during runs, but if this trend continues in future updates, we think the series could start drifting away from what makes the Launch such a featherlight-and-fun option in the first place.

Brooks Launch 12 Weight
Test results
Launch 12 8.6 oz (244g)
Average 9.3 oz (264g)
Compared to 534 running shoes
Number of shoes
5.3 oz (149g)
Weight
12.9 oz (366g)

Breathability

While the outsole remains nearly identical to its predecessor, Brooks completely redesigned the upper, and that’s also the main reason behind the slight weight increase.

However, breathability is absolutely not an issue in the Launch 12. During our smoke test, airflow escaped from the shoe effortlessly, making the score an easy 5/5 in our lab.

For runners worried about excessive heat buildup, this isn’t one of those shoes that only ventilates well through the toebox. We found that the midfoot also delivers an impressively high level of airflow, creating a remarkably breezy feel throughout the entire upper.

Brooks Launch 12 mesh

Under our digital microscope, we confirmed that Brooks used a fairly standard engineered mesh similar to what we often see in budget-friendly running shoes.

Brooks Launch 12 microscope

Still, there’s nothing wrong with that approach here, because expecting premium race-day materials at this price point would simply be unrealistic.

For the money, we think the upper performs perfectly well. In fact, we’ve tested far worse uppers in significantly more expensive shoes, and from a comfort-focused perspective, this one also gets the job done without any real concerns.

Test results
Launch 12 5
Average 3.6
Compared to 481 running shoes
Number of shoes
1
Breathability
5

Stability

Lateral stability test

The Launch 12 is designed as a neutral shoe and lacks any dedicated stability-focused elements, yet it still feels surprisingly stable during runs for those without pronation issues.

We found that the low stack height plays a major role here, together with a notably stiff heel counter that adds extra rearfoot security.

Torsional rigidity

Updated

By avoiding a bulky platform and retaining the large longitudinal outsole cutout, Brooks managed to keep the Launch 12 below the current average in torsional rigidity with a 12.2 Nm result.

In our view, that’s excellent news for this shoe, as it enhances both its running versatility and its comfort for everyday wear.

Brooks Launch 12 Torsional rigidity
Test results
Launch 12 12.2 Nm
Average 14.6 Nm
Compared to 114 running shoes
Number of shoes
7.8 Nm
Torsional rigidity
22.5 Nm

Heel counter stiffness

The heel counter is one of the most surprising and perhaps even controversial design choices in the shoe, especially because the rest of the Launch 12 follows a completely different philosophy.

It earned a maximum 5/5 score in our manual assessment, something we genuinely did not expect, and it could become problematic for runners with sensitive Achilles tendons. On the positive side, this ultra-stiff structure adds a substantial amount of rearfoot stability for heel strikers.

Test results
Launch 12 5
Average 3
Compared to 506 running shoes
Number of shoes
1
Heel counter stiffness
5

Midsole width - forefoot

One of the signature features of the Launch series is its agile-and-playful ride, and much of that comes from the restrained midsole dimensions that keep the shoe fun during cornering and nimble at faster paces.

Brooks Launch 12 flex

With version 12, we confirmed that the same DNA is still alive and well thanks to the compact 111.0 mm forefoot platform.

Brooks Launch 12 Midsole width - forefoot
Test results
Launch 12 111.0 mm
Average 114.7 mm
Compared to 534 running shoes
Number of shoes
102.2 mm
Midsole width - forefoot
127.9 mm

Midsole width - heel

The heel also came in below the current lab average, measuring just 87.4 mm in our digital caliper assessment.

Brooks Launch 12 Midsole width - heel
Test results
Launch 12 87.4 mm
Average 90.9 mm
Compared to 534 running shoes
Number of shoes
70.8 mm
Midsole width - heel
106.6 mm

Durability

Toebox durability

The upper may feel somewhat restrictive up front for certain runners, but aside from that, we think it performs as well as anyone could reasonably expect at this price point. It even delivered solid durability in our demanding Dremel test, earning a respectable 3/5 score.

Test results
Launch 12 3
Average 2.6
Compared to 416 running shoes
Number of shoes
1
Toebox durability
5

Heel padding durability

The heel padding also performed above the current lab average, earning a strong 4/5 score in our assessment. Once again, we really have no complaints here.

Test results
Launch 12 4
Average 3.4
Compared to 410 running shoes
Number of shoes
1
Heel padding durability
5

Outsole durability

To wrap things up with our Dremel testing, we doubled the speed to challenge the outsole rubber properly, since it obviously requires a far tougher test than the upper. Once again, the Brooks Launch 12 impressed us by outperforming most shoes in our lab, showing only a tiny 0.8 mm dent.

And this result is especially valuable because there’s an interesting reality in the running shoe market: runners buying budget-friendly models often expect better long-term durability than those spending top dollar on premium shoes.

Test results
Launch 12 0.8 mm
Average 1.1 mm
Compared to 394 running shoes
Number of shoes
0.0 mm
Outsole wear
2.0 mm

Outsole thickness

We also took a quick measurement of the outsole thickness. At 2.8 mm, we believe it should deliver excellent longevity, especially considering the strong durability result from our Dremel test.

Brooks Launch 12 Outsole thickness
Test results
Launch 12 2.8 mm
Average 3.2 mm
Compared to 530 running shoes
Number of shoes
0.5 mm
Outsole thickness
6.1 mm

Misc

Insole thickness

The Brooks Launch 12 comes with a fairly standard insole that doesn’t particularly stand out in any area, including thickness, where we measured an average 4.6 mm.

Brooks Launch 12 Insole thickness
Test results
Launch 12 4.6 mm
Average 4.4 mm
Compared to 527 running shoes
Number of shoes
1.5 mm
Insole thickness
7.8 mm

Removable insole

If you find the toebox slightly oppressive, one possible solution is swapping the stock insole for a thinner alternative. As a bonus, that change would also give the Launch 12 an even lower-and-more-grounded stack height.

Brooks Launch 12 Removable insole
Test results
Launch 12 Yes

Midsole softness in cold (%)

It’s great to see supercritical EVA at this price point, but at the end of the day, it’s still EVA.

In our lab, that usually means a foam that becomes noticeably firmer in cold temperatures compared to compounds like TPU or PEBA. In this case, the change was definitely noticeable, although not overly concerning, with a moderate 20% decrease in softness.

Brooks Launch 12 Midsole softness in cold (%)
Test results
Launch 12 20%
Average 23%
Compared to 477 running shoes
Number of shoes
0%
Midsole softness in cold
63%

Reflective elements

The Launch 12 comes with absolutely no reflective elements whatsoever.

Brooks Launch 12 Reflective elements
Test results
Launch 12 No

Tongue padding

The lacing system performs well and makes it easy to achieve a secure lockdown, helped further by the snug midfoot shape of the shoe. We think some runners may find the tongue slightly short, although for most people it should work perfectly fine.

Brooks Launch 12 tongue

When it comes to comfort, the tongue features extremely generous padding with a thickness of 8.2 mm.

In our opinion, Brooks may have gone a bit overboard here, and we would probably reduce it closer to 3 or 4 mm since this shoe benefits greatly from its nimble-and-lightweight character. Last year’s version used a more balanced 5.0 mm design that, in our view, matched the personality of the Launch series better.

Brooks Launch 12 Tongue padding
Test results
Launch 12 8.2 mm
Average 5.7 mm
Compared to 532 running shoes
Number of shoes
0.4 mm
Tongue padding
14.2 mm

Tongue: gusset type

Finding a gusseted tongue in this shoe would’ve really been the icing on the cake. Unfortunately, Brooks didn’t go that route this time, but we keep some hopes for version 13.

Brooks Launch 12 Tongue: gusset type
Test results
Launch 12 None

Heel tab

The heel design skips any kind of heel tab, but Brooks added a small yellow overlay that gives the shoe a more eye-catching look, especially with this black upper.

Brooks Launch 12 Heel tab
Test results
Launch 12 None

Price

Few shoes on the market can match the combination of versatility, fun, and speed offered by the Brooks Launch 12 at this price point. That has long been the core appeal of the series for so many runners, and we’re happy to confirm that it remains fully intact in version 12.

Test results
Launch 12 $120
Average $155
Compared to 534 running shoes
Number of shoes
$60
Price
$300