45+ Boutique Fitness Statistics 2021/2022 [Research Review]

Posted on 02 September, 2021 by Nicholas Rizzo

The boutique fitness industry is one of the fastest-growing sectors of the fitness industry. To better understand the size, growth, and facts about this industry, we researched and compiled more than 45 statistics about boutique fitness. 

Top boutique fitness industry statistics for 2021

  • The boutique fitness industry is expected to be worth $22.1 billion by 2022, up 4.63% from their pre-pandemic levels of $21.1 billion in 2019
  • The industry is projected to grow to $26.2 billion in 2025, up 16.97% from 2022
  • Boutique fitness industry revenue is estimated to have dropped to as low as $8.8 billion during the pandemic in 2020
  • In the next five years, the boutique fitness industry is expected to add 2,000 new studios.
  • More than 42% of all gym memberships are too boutique fitness studios, making up nearly half of the $102 billion revenue from the gym industry in 2021

 

Boutique fitness industry size and growth statistics by year

2020 

  • During the Pandemic in 2020, revenue is estimated to be as low as $8.8 billion.

2019

  • In 2019, the industry was estimated to be worth $21.1 billion with high-end boutique gyms making up over a third of the market

2018

  • Since 2013, there was a 281% increase in the number of studios in London
  • More than 15,000 classes are provided each week by the London studios.

2017

  • Boutique studios grew by 121% since 2013,  accounting for 40% of the market, significantly outperforming the growth in "big-box gyms" of only 18%
  • Fitness focused franchises are the number 1 through 4 fastest-growing franchises on Inc's 5000 Fastest-Growing Franchises List

2016

  • 35% of fitness consumers in America had an active membership to at least one boutique fitness studio

2015

  • Between 2012 and 2015, boutique memberships grew by a whopping 74%, significantly higher than the typical 5% increase seen in health clubs

2014

  • The number of studios in the US grew by 400% since 2010
  • Boutique fitness made up more than a fifth of the gym industry's $22.4 billion in revenue in the US

Statistics on different types of boutique fitness studios

  • Compared to other types of fitness studios, indoor cycling studios generate 55% more revenue

By 2018, 40.7% of the overall market share came from the boutique fitness industry. Of that 40.7%:

  • Personal or small group exercise or training = 13%
  • Barre, yoga, pilates, and related studios: 9.2% 
  • Cycle and rowing studios = 7.3%
  • Cross training and boot camp classes = 4.5%
  • UFC, MMA, boxing, and other martial arts boutique studios: 3.7%
  • Sports specific fitness studios: 2.9%

Boutique fitness demographics

Age

  • Boutique fitness members are approximately 30 years old on average, 10 years younger than traditional gym-goers
  • 3 out of 4 of this generation prefer spending money on experiences rather than things, which is why boutique fitness was created for them. As they enter their prime spending years, they represent the generation with the greatest opportunity
  • Back in 2012, about 37% of all boutique attendees were between the ages of 18 and 34, making up 28% of memberships in 2016.

Gender

  •  77% of boutique studio participants in four major cities were women, with only 23% men participants
  • Yoga, barre, and pilates studios have significantly female membership rates while cross-training and boot camp studios have higher membership rates of men

 Boutique fitness membership statistics

  • Boutique fitness studios made up 42% of all gym memberships in 2018, the highest percentage in history by that point
  • 80% of ClassPass users scheduled workouts with their friends, family, or co-workers in the last year
  • The average retention rate of boutique fitness studios is 75.9%, outperforming traditional gym's retention rates of 71.4%  
  • A 2014 study showed that 63% of boutique studio users attended for the "community aspect" and 47% people join for the atmosphere

Among people who have a membership at a boutique fitness studio:

  • 22% belong to more than 2 different studios 
  • 44% belong to 2 different studios
  • 35% belong to 1 studio

  

Boutique fitness attendance statistics 

How frequently do boutique fitness studio members attend? 

  • <1x per week - 17%
  • 1x per week - 29%
  • 2-3x per week - 38%
  • 4x+ per week - 16%

Average boutique fitness studio cost

  • The average cost per class "drop-in" class at a boutique fitness studio ranges from $15 - $33
  • The average cost of a monthly membership with unlimited visits at a boutique studio ranges from $110 to $360
  • Newer, locally owned, and less-established studios will charge $15 to $25 dollars per class on average while more popular studios and franchises charge $25 to $40 dollars per class. 

 Future of boutique fitness:

  • With "embracing fitness tech inside and outside the club" receiving 24% of the votes in IHRSA's 2019 trend poll, the stage is set for boutique fitness studios to grow significantly, reach bigger audiences, and offer wider/more niche services
  • More than half of the highest-ranked ACSM fitness trends are connected directly to the growth of boutique studios and their offerings, paving the way for the industry to continue delivering on precisely what members want

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Author
Nicholas Rizzo
Nicholas Rizzo

Nick combines 10+ years of experience in the health and fitness industry and a background in the sciences in his role as the Fitness Research Director. During his competitive powerlifting years his PRs have him sitting in the top 2% of bench presses (395 lbs), top 3% of squats (485 lbs) and top 6% of deadlifts (515 lbs) for his weight and age. His work has been featured on Bodybuilding.com, LiveStrong, Healthline, WebMD, WashingtonPost, and many more. Along the way, collaborating with industry leaders like Michael Yessis, Mark Rippetoe, Carlo Buzzichelli, Dave Tate, Ray Williams, and Joel Seedman.