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The pandemic has forced drastic changes upon the fitness industry, producing a sizable shift in how people approach staying fit and maintaining the health benefits of regular exercise.   In order to learn about what the newest trends in fitness were for 2021, we surveyed 4,538 active adults from 122 countries (active adults are respondents who reported being active at the start of 2020). These respondents shared what they believe was the best way to stay fit in 2021, in[…]

We surveyed 3,961 current runners to investigate how many began during the pandemic. We wanted to learn about their motivations for running, whether they’ll participate in races, and how they differ from those that began before COVID. You can see more running stats, facts, and trends here. Key findings: 28.76% of current runners started running during the pandemic  These new-pandemic runners are 19.82% less likely to participate in in-person races over the next 12 months[…]

We surveyed 50 journalists from the countries who have qualified for Euro 2020 to get the expert view on how the tournament will unfold. Here’s what they said: Key findings 56% of journalists backed France to win Euro 2020 Only 5 teams mentioned as potential winners (France, England, Belgium, Portugal and Italy) 42% back Germany to be the biggest underachiever at Euro 2020 Kylian Mbappé favourite for best player and Golden Boot Phil Foden heavy favourite for best young p[…]

Amid growing calls to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people from 120 countries to understand the feelings of the public towards the World Cup next year. You can find the full methodology for this survey at the bottom of the page. Key findings: 70.10% of respondents believe the home nations should boycott Qatar ‘22 69.10% agree the world cup should be removed from Qatar and held elsewhere 70% agree their country should boycott Qatar ‘22 When surv[…]

Amid growing calls to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people (including 1,002 Brits) to understand the feelings of the public towards the World Cup next year. You can find the full methodology for this survey at the bottom of the page. Key findings: 81.04% of respondents believe the home nations should boycott Qatar ‘22 81.34% agree the world cup should be removed from Qatar and held elsewhere English public more in favour of boycott than the Sco[…]

Amid growing calls from European countries to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people (including 1,015 Americans) to understand the general position on the United States Men’s National Team (USMNT) and the upcoming football World Cup. Key findings: 59.01% believe the USMNT should boycott Qatar ‘22 60.59% believe World Cup ‘22 should be removed from Qatar and held elsewhere 59.01% believe the USMNT should boycott Qatar ‘22 When surveyed, 599 out of[…]

A year ago, at the start of the lockdowns, we found that nearly 50% of gym members didn’t plan to return to their gyms upon reopening and that more than 10% had cancelled their memberships.  A follow-up study in August found that the cancellation rate continued to increase and that less than a third of members had actually returned by that point.  Now, in March of 2021, we have surveyed 11,193 members from 142 countries to learn how many gym members plan to return to the[…]

Fans have been expressing their fury at clubs after the announcement of the Super League on Sunday. We ran a flash poll to understand if the fury stretches as far as to boycott the Super League games and companies that will broadcast, support, or sponsor it. Key Findings: 82.95% of UK based will boycott the Super League Only 43.08% of US fans to boycott with 34.69% still undecided 67.91% of fans outside of the UK and US to boycott the Super League 84% of UK based fans of[…]

We surveyed more than 5000 American football(football) fans to understand their viewing habits and interest levels when it comes to women’s professional league American football. Key Findings: If women’s American football is easily accessible on TV, the viewership could increase by 300%-350%.  34.4% of UK male fans willing to watch if the leagues are on TV; as opposed to 27.1% of UK women fans. UK male American football fans form 61.9% viewership of women’s American foot[…]

After analysing the influence and continued growth of American players in the EuroLeague, we decided to look at the evolution of domestic players in the highest European basketball competition. We analysed 2,634 EuroLeague players over 21 seasons to see how domestic players’ overall numbers and contributions changed in recent years compared to early seasons. Key findings Domestic players’ time on the court over the last 3 EuroLeague seasons declined 36% compared to the f[…]