Nike vs Adidas Business Stats

Top Adidas vs Nike business stats

• Nike is valued $259.93 billion​​Adidas is valued at $56.40 billion making Nike 4.6 times as valuable as Adidas
• Nike is listed at 321 in the Fortune Global 500 largest companies in the world by revenue. Adidas doesn’t feature on the list
• Nike is the world’s 13th most valuable brand according to Forbes, well ahead of Adidas who are 51st

Adidas vs Nike financial stats

• Nike’s 2020 revenues were $37.40 billion versus $23.02 billion for Adidas
• From 2019 to 2020, Nike’s revenue declined by 4.4% versus 16.1% for Adidas
• Since 2016, Nike’s revenues have grown by 15.4% whereas Adidas revenues have grown by just 7.4%

Nike and Adidas sales channels

• 65% of Nike sales are wholesale compared to 59% of Adidas sales
• 41% of Adidas sales are direct to consumer compared to 35% of Nike sales
• Of that 41% for Adidas, 20% of sales are from stores and 21% of sales are from e-commerce
• 14.7% of Nike’s sales are from e-commerce compared to 20.3% from in-store
• Nike e-commerce sales totaled  $5.5 billion 
• Adidas e-commerce sales exceed €4 billion
• Nike has 1,096 stores around the world compared with 2,456 stores for the various Adidas brands
• 30.84% of Nike stores are in the USA

Nike and Adidas in North America vs the rest of the world

• US sales make up 39% of total Nike sales and 61% from outside the US
• 24% of Adidas sales come from North America and 76% from outside the US

Nike and Adidas marketing and advertising

• Nike’s brand creation expenses are $3.59 billion per year
• Adidas spend $2.98 billion per year on marketing
• Nike’s marketing budget is 1.2x larger than the Adidas marketing budget
• Although Nike spend 9.6% of their revenue on marketing while Adidas spend 12.95%
• Nike has $9.34 billion dollars earmarked for endorsement contracts. Adidas does not disclose this information 

Nike and Adidas manufacturing

• 97% of Adidas footwear is manufactured in Asia
• 50% of Nike footwear is made in Vietnam vs 42% of Adidas footwear
• 29% of Adidas footwear is made in Indonesia vs 24% of Nike footwear
• 22% of Nike footwear is made in China vs 15% of Adidas footwear
• The largest factory, located in Vietnam, is responsible for 8% (30 million pairs) of all Adidas footwear whereas Nike’s largest factory makes 10% of all of its footwear

Nike and Adidas employees

• Nike has 75,400 employees worldwide compared to 62,285 for Adidas
• The average Adidas employee in Germany is paid €45,350
• Whereas the average Nike employee in the USA is paid $28,142
• No Nike employees are represented by a trade union outside of regions where it is required by law
• Nike CEO is paid $53.5 million versus €3.7 million for the Adidas CEO
• The Nike CEO is paid 12.5 times what the Adidas CEO is paid.
• The Nike CEO is paid 1,935 times what the median employee is paid whereas the Adidas CEO is paid 81 times what the average Adidas employee is paid