Football Shoe Statistics

Posted on 15 September, 2023 by Akshay Kumar Malhotra

Top football shoe statistics

  • In 2023, the football shoe market value is expected to reach $18.83 billion.
  • The market size of football shoes by 2028 will grow at a CAGR of 5.4% from 2022, leading to a projected value of $24.50 billion.
  • The offline distribution network has always had the most market share than the online distribution channel, covering over 70% of the football shoe market.
  • The revenue of firm ground football shoes is equal to 54% of the overall market.
  • The hard ground football shoes have the lowest market share of only 4%.
  • Europe is the region with the most football shoe market share, with 34% of the market size.
  • North America follows Europe with a football shoe revenue share of 26%.
  • In Europe, Germany contributes the highest revenue, and by 2028, the country is expected to gain a market value of $1.9 billion.
  • Low-tier football shoes can cost between $20 to $55.
  • High-quality football shoes that are used especially by elite athletes are priced at more than $165.
  • The average weight of football cleats is 7.5 oz to 10.5 oz.
  • Nike football cleats weigh 9.2 on average.
  • Football cleats last between 5 to 10 months, given that they are subjected to normal playing conditions. 
  • However, football shoes used only 1 to 2 times per week can last up to 12 months.
  • Nike is the most played-in football cleats brand with a market share of almost 49%.
  • Adidas, having a 37.7% football shoe revenue share, ranks second as the most-used brand for football.
  • On the other hand, the most-played cleat model is the Nike Mercurial as 27% of players use it in their football games.
  • 2022 World Cup footballers scored a total goal of 7 using Adidas X Speedportal+.
  • When choosing football cleats, you should pick a pair that’s half a size smaller than your true size.
  • During 1800, football cleats were made with heavy leather, which led to an approximately 18 oz average weight. 
  • Moreover, this weight could reach up to 1 kilogram when wet.

Global football shoe market size

  • The forecasted market size of football shoes worldwide in 2023 is around $18.83 billion.
  • In 2022, the football shoe market reached an overall value of $17.87 billion.
  • From 2022 to 2028, the market value of football shoes is expected to expand at a compound annual growth rate of 5.4%.
  • By 2028, the football shoe market size is anticipated to rise to around $24.50 billion.
  • The offline distribution channel has always dominated the football shoe market, with more than 70% revenue share.


Market value (in billion)















Key players of the football cleats market

Nike and Adidas are the official sponsors of the World Cup.

  • The football shoe brand with the highest net sales is Nike, bagging approximately $7.42 billion in revenue.
  • Accordingly, the net income of Nike in football is $3.38 billion
  • Adidas earned $4.46 billion worth of football net revenue.
  • The profit of Adidas in football shoes is around $2.19 billion.

Global football shoe market share by type

  • Of all the football shoe types, the firm ground has the most revenue share with 54% of the market.
  • Turf football shoes are the next type that dominated the football shoe market with a share of 14%.
  • Accounting for 13% of the market are artificial ground football shoes.
  • Soft ground football shoes cover 8% of the market while indoor football shoes cover 7%.
  • The ones with the least share are the hard ground or multi-ground football shoes with only 4% of the overall market.

Football shoe type

Market share percentage

Firm Ground


Hard Ground/Multi-Ground


Soft Ground


Artificial Ground


Turf Football


Indoor Football


Global football shoe market by region

  • In 2023, Europe is expected to gain the highest revenue share for football shoes at around 34%.
  • North America is anticipated to be responsible for 26% of the football shoe market.
  • Covering 21% of the football shoe global revenue, Asia Pacific is the region with the third most market share.
  • The market share percentages of the USA and China are 18% and 14% of the total, respectively.


Market share percentage



North America


Asia Pacific






Europe football shoe market size

  • The market value of football shoes in Europe is anticipated to expand at a compound annual growth rate of 4.8% from 2022 to 2028.
  • The UK football shoe market, on the other hand, is estimated to increase at a compound annual growth rate of 4% from 2022 to 2028.
  • The football shoe revenue in France would rise at a 5.6% CAGR.
  • Germany was the country that dominated the Europe football shoe market and it is expected to stay on top until 2028 with a projected market value of $1.9 billion.

Average price of football shoes

The average price of football shoes depends on their level of advancement.

  • The price of entry-level football shoes ranges between $20 to $55.
  • The semi-pro football shoes cost from $55 to $90.
  • The price range of professional football shoes is from $90 to $165.
  • Elite football shoes are worth more than $165. 

Football shoe

Price range









Average weight of football cleats

  • Football cleats weigh between 7.5 oz to 10.5 oz, on average.
  • Between Nike, Adidas, and PUMA, Adidas cleats weigh the lightest at an average weight of 7.9 oz.
  • Nike cleats are the heaviest with a 9.2 oz average weight.
  • PUMA is in between Nike and Adidas with its football cleats weighing around 8.3 oz on average.

Football cleats brand

Average weight (in oz)







How long do football cleats last?

The lifespan of football cleats depends on their quality, how often you use them, and how you take care of them.

  • Using football cleats regularly on average playing conditions can lead to cleats' lifespan of 5 to 10 months.
  • Football cleats only used once or twice a week can last up to 1 year.
  • Those used 3 to 4 times weekly can only last around 1 to 2 seasons. 

Most used football shoe brands

  • 48.5% of football players play while wearing Nike football shoes.
  • Those who wear Adidas football shoes cover 37.7% of players.
  • 10.9% of athletes play using PUMA football cleats.
  • Footballers who are also Mizuno cleats users account for 1.2% of all football players.
  • 0.4% of football jocks choose Lotto for their football shoes.

Football shoe brand

Percentage of users











New Balance




Under Armour






Most used football shoe models

  • The most-played football shoe is the Nike Mercurial with 27% of footballers using it.
  • Next is Adidas X with 19% of users.
  • 12.5% of players use Nike Phantom in their games and training.
  • Adidas Predator is the 4th most used football shoe by 11% of players.
  • 9% of football athletes sport Nike Tiempo during football games.

Football shoe model

Percentage of users

Nike Mercurial


Adidas X


Nike Phantom


Adidas Predator


Nike Tiempo


PUMA Ultra


Adidas Copa


PUMA Future


Adidas Nemeziz


Nike Magista


Mizuno Morelia Neo


Adidas Adizero


Nike CTR360


Nike Hypervenom


Top goalscoring football shoes 

  • In the 2022 World Cup, Adidas X Speedportal+ is the football pair in which players recorded 7 goals.
  • Nike Zoom Mercurial Superfly 9, as well as PUMA Ultra Ultimate, was used by players to achieve 5 goals per shoe model.
  • Both Adidas X Speedportal.1 and Nike Phantom GT2 were shoes that were used by players to reach 4 goals.
  • During the 2022 World Cup, New Balance Furon v7 was used by two players to score a total of 3 goals.

Football shoe model

Number of goals

Adidas X Speedportal+


Nike Zoom Mercurial Superfly 9, PUMA Ultra Ultimate


Adidas X Speedportal.1, Nike Phantom GT2


New Balance Furon v7


Adidas Predator Edge.1 Low, Nike Mercurial Vapor 14, Nike Mercurial XIII, Nike Zoom Mercurial Vapor 15


Adidas Copa Sense.1, Adidas Predator 19.1, Adidas Predator Edge+, Adidas X 19.1, Adidas X Speedflow.1, Adidas X Speedportal Messi.1, New Balance Tekela v4, Nike Mercurial Vapor 14 iD, Nike Mercurial Vapor X, Nike Tiempo Legend 9, PUMA Ultra 1.2


Football shoe fun facts

  • Football cleats should be a half size smaller than your normal size, as it’s supposed to feel snug on the feet.
  • The ideal space between the cleats and the toes is a ¼ inch.
  • The world record for the longest chain of football cleats tied together is done by the US Soccer Foundation with 11,904 cleats in 2009.
  • In the 1800s, football cleats were heavy with an average weight of approximately 18 oz. Compared to the current typical weight of cleats, it is 53% to 82% heavier.
  • When wet, the football cleats back then could reach up to 1 kg weight.
  • A 100g lighter football cleat allows the player to do 10 more sprints per game. Also, every 10m dash for the ball will give them a 20cm edge over their opponent.


Akshay Kumar Malhotra
Akshay Kumar Malhotra
Akshay is a former professional soccer player turned sports journalist. His passion for the sport led him to start writing about it, and he is now a published author across various sports websites, featured on TheSportster and Sportskeeda among others. After he retired from the Singapore professional soccer scene, Akshay formed his own amateur soccer club FC Banterbury, initially just for laughs. Safe to say, soccer is an integral part of Akshay's life, and soccer cleats in particular are an obsession for him.