Top football shoe statistics
- In 2023, the football shoe market value is expected to reach $18.83 billion.
- The market size of football shoes by 2028 will grow at a CAGR of 5.4% from 2022, leading to a projected value of $24.50 billion.
- The offline distribution network has always had the most market share than the online distribution channel, covering over 70% of the football shoe market.
- The revenue of firm ground football shoes is equal to 54% of the overall market.
- The hard ground football shoes have the lowest market share of only 4%.
- Europe is the region with the most football shoe market share, with 34% of the market size.
- North America follows Europe with a football shoe revenue share of 26%.
- In Europe, Germany contributes the highest revenue, and by 2028, the country is expected to gain a market value of $1.9 billion.
- Low-tier football shoes can cost between $20 to $55.
- High-quality football shoes that are used especially by elite athletes are priced at more than $165.
- The average weight of football cleats is 7.5 oz to 10.5 oz.
- Nike football cleats weigh 9.2 on average.
- Football cleats last between 5 to 10 months, given that they are subjected to normal playing conditions.
- However, football shoes used only 1 to 2 times per week can last up to 12 months.
- Nike is the most played-in football cleats brand with a market share of almost 49%.
- Adidas, having a 37.7% football shoe revenue share, ranks second as the most-used brand for football.
- On the other hand, the most-played cleat model is the Nike Mercurial as 27% of players use it in their football games.
- 2022 World Cup footballers scored a total goal of 7 using Adidas X Speedportal+.
- When choosing football cleats, you should pick a pair that’s half a size smaller than your true size.
- During 1800, football cleats were made with heavy leather, which led to an approximately 18 oz average weight.
- Moreover, this weight could reach up to 1 kilogram when wet.
Global football shoe market size
- The forecasted market size of football shoes worldwide in 2023 is around $18.83 billion.
- In 2022, the football shoe market reached an overall value of $17.87 billion.
- From 2022 to 2028, the market value of football shoes is expected to expand at a compound annual growth rate of 5.4%.
- By 2028, the football shoe market size is anticipated to rise to around $24.50 billion.
- The offline distribution channel has always dominated the football shoe market, with more than 70% revenue share.
Year |
Market value (in billion) |
2022 |
$17.87 |
2023 |
$18.83 |
2024 |
$19.85 |
2025 |
$20.92 |
2026 |
$22.05 |
2027 |
$23.24 |
2028 |
$24.50 |
Key players of the football cleats market
Nike and Adidas are the official sponsors of the World Cup.
- The football shoe brand with the highest net sales is Nike, bagging approximately $7.42 billion in revenue.
- Accordingly, the net income of Nike in football is $3.38 billion
- Adidas earned $4.46 billion worth of football net revenue.
- The profit of Adidas in football shoes is around $2.19 billion.
Global football shoe market share by type
- Of all the football shoe types, the firm ground has the most revenue share with 54% of the market.
- Turf football shoes are the next type that dominated the football shoe market with a share of 14%.
- Accounting for 13% of the market are artificial ground football shoes.
- Soft ground football shoes cover 8% of the market while indoor football shoes cover 7%.
- The ones with the least share are the hard ground or multi-ground football shoes with only 4% of the overall market.
Football shoe type |
Market share percentage |
Firm Ground |
54% |
Hard Ground/Multi-Ground |
4% |
Soft Ground |
8% |
Artificial Ground |
13% |
Turf Football |
14% |
Indoor Football |
7% |
Global football shoe market by region
- In 2023, Europe is expected to gain the highest revenue share for football shoes at around 34%.
- North America is anticipated to be responsible for 26% of the football shoe market.
- Covering 21% of the football shoe global revenue, Asia Pacific is the region with the third most market share.
- The market share percentages of the USA and China are 18% and 14% of the total, respectively.
Region |
Market share percentage |
Europe |
34% |
North America |
26% |
Asia Pacific |
21% |
USA |
18% |
China |
14% |
Europe football shoe market size
- The market value of football shoes in Europe is anticipated to expand at a compound annual growth rate of 4.8% from 2022 to 2028.
- The UK football shoe market, on the other hand, is estimated to increase at a compound annual growth rate of 4% from 2022 to 2028.
- The football shoe revenue in France would rise at a 5.6% CAGR.
- Germany was the country that dominated the Europe football shoe market and it is expected to stay on top until 2028 with a projected market value of $1.9 billion.
Average price of football shoes
The average price of football shoes depends on their level of advancement.
- The price of entry-level football shoes ranges between $20 to $55.
- The semi-pro football shoes cost from $55 to $90.
- The price range of professional football shoes is from $90 to $165.
- Elite football shoes are worth more than $165.
Football shoe |
Price range |
Entry-level |
$20-$55 |
Semi-pro |
$55-$90 |
Professional |
$90-$165 |
Elite |
>$165 |
Average weight of football cleats
- Football cleats weigh between 7.5 oz to 10.5 oz, on average.
- Between Nike, Adidas, and PUMA, Adidas cleats weigh the lightest at an average weight of 7.9 oz.
- Nike cleats are the heaviest with a 9.2 oz average weight.
- PUMA is in between Nike and Adidas with its football cleats weighing around 8.3 oz on average.
Football cleats brand |
Average weight (in oz) |
Nike |
9.2 |
Adidas |
7.9 |
PUMA |
8.3 |
How long do football cleats last?
The lifespan of football cleats depends on their quality, how often you use them, and how you take care of them.
- Using football cleats regularly on average playing conditions can lead to cleats' lifespan of 5 to 10 months.
- Football cleats only used once or twice a week can last up to 1 year.
- Those used 3 to 4 times weekly can only last around 1 to 2 seasons.
Most used football shoe brands
- 48.5% of football players play while wearing Nike football shoes.
- Those who wear Adidas football shoes cover 37.7% of players.
- 10.9% of athletes play using PUMA football cleats.
- Footballers who are also Mizuno cleats users account for 1.2% of all football players.
- 0.4% of football jocks choose Lotto for their football shoes.
Football shoe brand |
Percentage of users |
Nike |
48.5% |
Adidas |
37.7% |
PUMA |
10.9% |
Mizuno |
1.2% |
Lotto |
0.4% |
New Balance |
0.3% |
Umbro |
0.2% |
Under Armour |
0.2% |
ASICS |
0.2% |
Others |
0.4% |
Most used football shoe models
- The most-played football shoe is the Nike Mercurial with 27% of footballers using it.
- Next is Adidas X with 19% of users.
- 12.5% of players use Nike Phantom in their games and training.
- Adidas Predator is the 4th most used football shoe by 11% of players.
- 9% of football athletes sport Nike Tiempo during football games.
Football shoe model |
Percentage of users |
Nike Mercurial |
27% |
Adidas X |
19% |
Nike Phantom |
12.5% |
Adidas Predator |
11% |
Nike Tiempo |
9% |
PUMA Ultra |
7% |
Adidas Copa |
5% |
PUMA Future |
4% |
Adidas Nemeziz |
2% |
Nike Magista |
2% |
Mizuno Morelia Neo |
0.7% |
Adidas Adizero |
0.7% |
Nike CTR360 |
0.4% |
Nike Hypervenom |
0.2% |
Top goalscoring football shoes
- In the 2022 World Cup, Adidas X Speedportal+ is the football pair in which players recorded 7 goals.
- Nike Zoom Mercurial Superfly 9, as well as PUMA Ultra Ultimate, was used by players to achieve 5 goals per shoe model.
- Both Adidas X Speedportal.1 and Nike Phantom GT2 were shoes that were used by players to reach 4 goals.
- During the 2022 World Cup, New Balance Furon v7 was used by two players to score a total of 3 goals.
Football shoe model |
Number of goals |
Adidas X Speedportal+ |
7 |
Nike Zoom Mercurial Superfly 9, PUMA Ultra Ultimate |
5 |
Adidas X Speedportal.1, Nike Phantom GT2 |
4 |
New Balance Furon v7 |
3 |
Adidas Predator Edge.1 Low, Nike Mercurial Vapor 14, Nike Mercurial XIII, Nike Zoom Mercurial Vapor 15 |
2 |
Adidas Copa Sense.1, Adidas Predator 19.1, Adidas Predator Edge+, Adidas X 19.1, Adidas X Speedflow.1, Adidas X Speedportal Messi.1, New Balance Tekela v4, Nike Mercurial Vapor 14 iD, Nike Mercurial Vapor X, Nike Tiempo Legend 9, PUMA Ultra 1.2 |
1 |
Football shoe fun facts
- Football cleats should be a half size smaller than your normal size, as it’s supposed to feel snug on the feet.
- The ideal space between the cleats and the toes is a ¼ inch.
- The world record for the longest chain of football cleats tied together is done by the US Soccer Foundation with 11,904 cleats in 2009.
- In the 1800s, football cleats were heavy with an average weight of approximately 18 oz. Compared to the current typical weight of cleats, it is 53% to 82% heavier.
- When wet, the football cleats back then could reach up to 1 kg weight.
- A 100g lighter football cleat allows the player to do 10 more sprints per game. Also, every 10m dash for the ball will give them a 20cm edge over their opponent.
Sources
https://www.researchandmarkets.com/reports/5645792/global-football-shoes-market-size-share-and
https://www.kbvresearch.com/football-shoes-market/
https://www.footy.com/blog/boots/most-expensive-football-boots/
https://www.soccerpro.com/theinstep/what-is-the-average-weight-of-a-soccer-cleat/
https://www.worldsoccershop.com/guide/how-long-do-soccer-cleats-last
https://athleticlift.com/how-long-do-soccer-cleats-last/
https://www.footballbootsdb.com/
https://www.sportsrec.com/facts-about-soccer-cleats.html
https://historyofsoccer.info/history-of-soccer-cleats?expand_article=1
https://www.worldfinance.com/strategy/a-league-of-their-own-nike-vs-adidas