ASICS Shoes Statistics

Kihachiro Onitsuka founded ASICS in the 1940s. Today, the Japan-based shoe giant is the top footwear brand from the Asia-Pacific region. This compilation of relevant statistics, facts, and figures about the shoe company is here to tell you why. 

Top ASICS shoe statistics

• ASICS closed the year 2022 with a $3 billion shoe revenue. 
• This is 3.4% more than its 2021 output but still lower than its all-time high of $3.1 billion in 2017. 
• The net sales of the footwear segment increased by 24.1% to reach $2.73 billion by the end of 2022. 
• During this time, the footwear sales comprised 82.3% of the company’s total net sales. 
• Performance running and core performance sports shoes were the top sales contributors in 2022. The two managed to snag $1,766 million and $370 million, respectively. 
• Notably, sports style shoes overtook Onitsuka Tiger for the first time in 5 years. Sports style footwear raked in $296.8 million versus the $294.1 million sales of Onitsuka Tiger. 
• Despite the decline, the Europe, Middle East, and Africa (EMEA) region is the dominant ASICS market player with a 30% share in 2022. It is followed by North America and Greater China with 25.1% and 14.7%, respectively. 
• Sales from performance running footwear are the top sales contributor in each region except for Japan. In 2022, core performance sports shoes pulled in $144.9 million while running shoes tallied $71.1 million. 
• From its 0.89% global shoe market share in 2021, ASICS dipped further and settled to a 0.79% portion in 2022. 
• 40% of all ASICS shoes were made in Vietnam. 
• The average weight of ASICS shoes is 10.3 oz (290.7g) for men and 8.6 oz (244.8g) for women.
• On average, ASICS shoes retail for $114. 

ASICS shoe revenue

• In 2022, ASICS accumulated $3 billion in footwear revenues. 
• The company managed to climb 3.4% past its 2021 output of $2.9 billion. 
• However, it is still lower than the $3.1 billion shoe revenue in 2017. 
• ASICS suffered a series of losses from 2018-2020. The shoe brand endured a 6.5% and a 6.9% losses in 2018 and 2019, respectively. 
• Then during the pandemic, ASICS plummeted by another 11.1%, capping with a $2.4 billion footwear revenue in 2020. This is the lowest footwear revenue of ASICS over the last 7 years. 
• In 2016, the company tallied $2.8 billion in its shoe revenue.
• From 2016 to 2022, the brand has grown its footwear revenues by a meager 7.1%. 

ASICS annual shoe revenue

ASICS shoe net sales

• In terms of net sales, ASICS closed 2022 with a $2.73 billion figure. 
• This is 24.1% better than the $2.20 billion shoe net sales the previous year. 
• After dealing with an 11.8% dip in 2020, ASICS experienced its biggest year-on-year growth in footwear sales in 2021. The shoe company enjoyed a 24.9% overall growth.
• ASICS generated $2.02 billion in 2018 and $1.99 billion in 2019, signifying a 1.4% decline. 
• But looking at the big picture, between 2018 and 2022, ASICS was able to inflate its footwear sales by 35.1% in just 5 years. 
• Furthermore, from being 76.4% of the company’s net sales in 2018, ASICS footwear bloated to an 82.3% share in 2022.  

ASICS annual footwear sales 

ASICS shoe net sales by type

• Performance running shoes led the 2022 sales of ASICS. The segment garnered a total of $1,766 million in the same year. 
• In 2021, about $1,424 million in sales was contributed by performance running shoes. 
• The lowest output of ASICS running shoes was recorded in 2020 with $1,095 million net sales. 
• With a $370 million figure, ASICS core performance sports shoes are the second biggest sales driver. 
• During the pandemic, the sales from the core performance sports segment hit a five-year all-time low of $229.1 million. 
• In 2018, the core performance sports footwear department of ASICS generated $293.4 million in sales. It suffered losses in 2019 and 2020 until fully recovering in 2022, breaching the $300 million mark for the first time. 
• ASICS sports style shoe segment overtook Onitsuka Tiger as the 3rd biggest sales contributor in 2022. Sports style footwear accumulated $296.8 million compared to the $294.1 million sales of Onitsuka Tiger. 
• Back in 2018, Onitsuka Tiger’s sales tallied $292.1 million while sports style shoes were at $269.5 million.

ASICS shoe sales by type in USD million

ASICS shoe net sales by region

• The combined shoe sales from Europe, Middle East, and Africa (EMEA) region, took up 30% of the entire shoe net sales of the company in 2022. 
• However, compared to its output in the previous years, the EMEA region’s net sales share saw a downward trend. The region had 30.7% and 30.3% in 2020 and 2021, respectively. 
• Consistently, the North American market is the second biggest market player for ASICS. In 2022, it contributed 25.1% of its footwear net sales. 
• Although this is lower than the 25.2% share in 2021, it is nonetheless a better showing than the 23.9% in 2020. 
• Meanwhile, the percentage share of the Greater China market also saw a decline. From a 15.1% portion in 2020, it plummeted to 14.7% by the end of 2022. 
• Surprisingly, Japan’s contribution to the overall shoe sales of ASICS is also experiencing a rapid decline. In 2022, it only managed to hold 10.7% of the sales. 
• Previously, Japan’s net shoe sales percentage share was 12% for 2021 and 12.9% in 2020. 
• On the other hand, other emerging markets are slowly catching up with the bigger market players. From a 17% figure in 2021, it has now climbed to 19.5% footing by 2022.

ASICS net sales percent shares by region

• In 2022, EMEA tallied $818.7 million in total footwear sales. The key players were performance running and sports style shoes which contributed $595.1 million and $127.9 million, respectively. 
• The North American market, which generated a total of $685.3 million in shoe sales, is slightly different. Running and core performance shoes were the top two market drivers with $566.3 million and $60.9 million, respectively. 
• Running shoes and Onitsuka Tiger were the dominant sales contributors in the Greater China market. The two pulled in $208.6 million and $139.2 million, respectively, in 2022. 
• Core performance shoes were the top sales contributor in Japan. In 2022, the segment raked in $144.9 million. 
• Oceania accumulated a total footwear sales of $210 million. 
• Southeast and South Asia combined garnered $118.3 million in shoe sales by the end of 2022. 
• Meanwhile, other emerging markets totaled $200.4 million in the same year. 

ASICS shoe sales by type per region (2022)

ASICS shoe market share

• Globally, ASICS held a 0.79% share of the entire shoe industry in 2022. 
• This is lower than the 0.84% showing in 2021. This 2021 number is also the best output of the company over the last 5 years. 
• From 2018 to 2020, ASICS occupied 0.73%, 0.68%, and 0.70% of the global footwear market. 
• The five-year average for the ASICS global shoe market portion is 0.75%. 
• In the United States, ASICS holds about 4% of the athletic footwear market. 
• Back in 2014, the company’s share in the US athletic shoe market was 4.2%. 

ASICS footwear %share in the global shoe market 

ASICS shoe production

• 40% of all ASICS shoes are made in Vietnam. 
• Data from 2017 says that 50% of ASICS shoes were for men and another 50% were for women. 
• In 2019, about 989 ASICS retail stores were active worldwide. 
• This is a 10% growth compared to the 899 retail stores in 2018. 
• As of 2023, about 484 ASICS stores are present in the United Kingdom alone. 

Number of ASICS retail stores worldwide

Average weight of ASICS shoes

• The average weight of ASICS shoes for men is 10.3 oz (290.7g).
• Meanwhile, for women, it is 8.6 oz(244.8g)
• In terms of tennis shoes, the mean weight is 13 oz (368.4g) for men and 10.9 oz (308.9g) for women. 
• Men’s running shoes from ASICS weigh 10.1 oz (286.3g) on average. 
• On the other hand, ASICS women’s performance running shoes have a mean weight of 8.4 oz (239.2g).
• Track and field shoes from ASICS average about 7 oz (199.7g) by weight. 

Average weight of ASICS shoes in oz

Average ASICS shoe prices in 2023

• Based on the RunRepeat database, the overall average price of all ASICS shoes (including Onitsuka Tiger) in 2023 is $114. 
• The running shoes, on the other hand, have a retail average of $118.8. 
• The combined average cost of various core sports shoes on the database is $110.9. 
• Meanwhile, ASICS sports style sneakers retail for $109.6 on average. 
• Onitsuka Tiger sneakers have a mean price tag of $102.8. 

Average price of ASICS shoes 

Sources