Asics Shoes Statistics

Posted on 11 September, 2023 by Jens Jakob Andersen

Kihachiro Onitsuka founded ASICS in the 1940s. Today, the Japan-based shoe giant is the top footwear brand from the Asia-Pacific region. This compilation of relevant statistics, facts, and figures about the shoe company is here to tell you why. 

Top ASICS shoe statistics

  • ASICS closed the year 2022 with a $3 billion shoe revenue. 
  • This is 3.4% more than its 2021 output but still lower than its all-time high of $3.1 billion in 2017. 
  • The net sales of the footwear segment increased by 24.1% to reach $2.73 billion by the end of 2022. 
  • During this time, the footwear sales comprised 82.3% of the company’s total net sales. 
  • Performance running and core performance sports shoes were the top sales contributors in 2022. The two managed to snag $1,766 million and $370 million, respectively. 
  • Notably, sports style shoes overtook Onitsuka Tiger for the first time in 5 years. Sports style footwear raked in $296.8 million versus the $294.1 million sales of Onitsuka Tiger. 
  • Despite the decline, the Europe, Middle East, and Africa (EMEA) region is the dominant ASICS market player with a 30% share in 2022. It is followed by North America and Greater China with 25.1% and 14.7%, respectively. 
  • Sales from performance running footwear are the top sales contributor in each region except for Japan. In 2022, core performance sports shoes pulled in $144.9 million while running shoes tallied $71.1 million. 
  • From its 0.89% global shoe market share in 2021, ASICS dipped further and settled to a 0.79% portion in 2022. 
  • 40% of all ASICS shoes were made in Vietnam. 
  • The average weight of ASICS shoes is 10.3 oz (290.7g) for men and 8.6 oz (244.8g) for women.
  • On average, ASICS shoes retail for $114. 

ASICS shoe revenue

  • In 2022, ASICS accumulated $3 billion in footwear revenues. 
  • The company managed to climb 3.4% past its 2021 output of $2.9 billion. 
  • However, it is still lower than the $3.1 billion shoe revenue in 2017. 
  • ASICS suffered a series of losses from 2018-2020. The shoe brand endured a 6.5% and a 6.9% losses in 2018 and 2019, respectively. 
  • Then during the pandemic, ASICS plummeted by another 11.1%, capping with a $2.4 billion footwear revenue in 2020. This is the lowest footwear revenue of ASICS over the last 7 years. 
  • In 2016, the company tallied $2.8 billion in its shoe revenue.
  • From 2016 to 2022, the brand has grown its footwear revenues by a meager 7.1%. 

ASICS annual shoe revenue

Year

Revenue in $ billion

Year-on-year growth

2016

$2.8

 

2017

$3.1

10.7%

2018

$2.9

-6.5%

2019

$2.7

-6.9%

2020

$2.4

-11.1%

2021

$2.9

20.8%

2022

$3.0

3.4%

Asics shoe revenue

ASICS shoe net sales

  • In terms of net sales, ASICS closed 2022 with a $2.73 billion figure. 
  • This is 24.1% better than the $2.20 billion shoe net sales the previous year. 
  • After dealing with an 11.8% dip in 2020, ASICS experienced its biggest year-on-year growth in footwear sales in 2021. The shoe company enjoyed a 24.9% overall growth.
  • ASICS generated $2.02 billion in 2018 and $1.99 billion in 2019, signifying a 1.4% decline. 
  • But looking at the big picture, between 2018 and 2022, ASICS was able to inflate its footwear sales by 35.1% in just 5 years. 
  • Furthermore, from being 76.4% of the company’s net sales in 2018, ASICS footwear bloated to an 82.3% share in 2022.  

ASICS annual footwear sales 

Year

Net sales in $ billion 

Year-on-year growth

2018

$2.02

 

2019

$1.99

-1.4%

2020

$1.76

-11.8%

2021

$2.20

24.9%

2022

$2.73

24.1%

Asics footwear sales

ASICS shoe net sales by type

  • Performance running shoes led the 2022 sales of ASICS. The segment garnered a total of $1,766 million in the same year. 
  • In 2021, about $1,424 million in sales was contributed by performance running shoes. 
  • The lowest output of ASICS running shoes was recorded in 2020 with $1,095 million net sales. 
  • With a $370 million figure, ASICS core performance sports shoes are the second biggest sales driver. 
  • During the pandemic, the sales from the core performance sports segment hit a five-year all-time low of $229.1 million. 
  • In 2018, the core performance sports footwear department of ASICS generated $293.4 million in sales. It suffered losses in 2019 and 2020 until fully recovering in 2022, breaching the $300 million mark for the first time. 
  • ASICS sports style shoe segment overtook Onitsuka Tiger as the 3rd biggest sales contributor in 2022. Sports style footwear accumulated $296.8 million compared to the $294.1 million sales of Onitsuka Tiger. 
  • Back in 2018, Onitsuka Tiger’s sales tallied $292.1 million while sports style shoes were at $269.5 million.

ASICS shoe sales by type in USD million

Year

Performance running

Core performance sports 

Sports style

Onitsuka Tiger

2018

$1,166.2

$293.4

$269.5

$292.1

2019

$1,163.4

$285.2

$233.9

$311.2

2020

$1,095.0

$229.1

$202.5

$231.9

2021

$1,424.0

$282.5

$227.1

$263.3

2022

$1,766.0

$370.0

$296.8

$294.1

Asics shoe sales for running, performance, onitsuka, core performance

ASICS shoe net sales by region

  • The combined shoe sales from Europe, Middle East, and Africa (EMEA) region, took up 30% of the entire shoe net sales of the company in 2022. 
  • However, compared to its output in the previous years, the EMEA region’s net sales share saw a downward trend. The region had 30.7% and 30.3% in 2020 and 2021, respectively. 
  • Consistently, the North American market is the second biggest market player for ASICS. In 2022, it contributed 25.1% of its footwear net sales. 
  • Although this is lower than the 25.2% share in 2021, it is nonetheless a better showing than the 23.9% in 2020. 
  • Meanwhile, the percentage share of the Greater China market also saw a decline. From a 15.1% portion in 2020, it plummeted to 14.7% by the end of 2022. 
  • Surprisingly, Japan’s contribution to the overall shoe sales of ASICS is also experiencing a rapid decline. In 2022, it only managed to hold 10.7% of the sales. 
  • Previously, Japan’s net shoe sales percentage share was 12% for 2021 and 12.9% in 2020. 
  • On the other hand, other emerging markets are slowly catching up with the bigger market players. From a 17% figure in 2021, it has now climbed to 19.5% footing by 2022.

ASICS net sales percent shares by region

Year

Europe, Middle East, and Africa

North America

Greater China

Japan

Others

2020

30.7%

23.9%

15.1%

12.9%

17.3%

2021

30.3%

25.2%

15.5%

12.0%

17.0%

2022

30.0%

25.1%

14.7%

10.7%

19.5%

Asics net sales percent share per region

  • In 2022, EMEA tallied $818.7 million in total footwear sales. The key players were performance running and sports style shoes which contributed $595.1 million and $127.9 million, respectively. 
  • The North American market, which generated a total of $685.3 million in shoe sales, is slightly different. Running and core performance shoes were the top two market drivers with $566.3 million and $60.9 million, respectively. 
  • Running shoes and Onitsuka Tiger were the dominant sales contributors in the Greater China market. The two pulled in $208.6 million and $139.2 million, respectively, in 2022. 
  • Core performance shoes were the top sales contributor in Japan. In 2022, the segment raked in $144.9 million. 
  • Oceania accumulated a total footwear sales of $210 million. 
  • Southeast and South Asia combined garnered $118.3 million in shoe sales by the end of 2022. 
  • Meanwhile, other emerging markets totaled $200.4 million in the same year. 

ASICS shoe sales by type per region (2022)

Shoe type

Performance running

Core performance sports

Sports style

Onitsuka Tiger

Total

EMEA

$595.1

$80.7

$127.9

$15.0

$818.7

North America

$566.3

$60.9

$45.1

$13.0

$685.3

Greater China

$208.6

$25.3

$29.4

$138.2

$401.5

Japan

$71.1

$144.9

$19.2

$57.5

$292.7

Oceania

$148.4

$26.0

$31.5

$4.1

$210.0

Southeast and South Asia

$48.6

$15.0

$9.6

$45.1

$118.3

Others

$127.9

$17.1

$34.2

$21.2

$200.4

Asics shoe sales by type per region

ASICS shoe market share

  • Globally, ASICS held a 0.79% share of the entire shoe industry in 2022. 
  • This is lower than the 0.84% showing in 2021. This 2021 number is also the best output of the company over the last 5 years. 
  • From 2018 to 2020, ASICS occupied 0.73%, 0.68%, and 0.70% of the global footwear market. 
  • The five-year average for the ASICS global shoe market portion is 0.75%. 
  • In the United States, ASICS holds about 4% of the athletic footwear market. 
  • Back in 2014, the company’s share in the US athletic shoe market was 4.2%. 

ASICS footwear %share in the global shoe market 

Year

Percent share

2018

0.73%

2019

0.68%

2020

0.70%

2021

0.84%

2022

0.79%

Asics footwear in the global market

ASICS shoe production

  • 40% of all ASICS shoes are made in Vietnam. 
  • Data from 2017 says that 50% of ASICS shoes were for men and another 50% were for women. 
  • In 2019, about 989 ASICS retail stores were active worldwide. 
  • This is a 10% growth compared to the 899 retail stores in 2018. 
  • As of 2023, about 484 ASICS stores are present in the United Kingdom alone. 

Number of ASICS retail stores worldwide

Year

Retail stores

Growth

2018

899

 

2019

989

10%

Asics retail stores counted

Average weight of ASICS shoes

  • The average weight of ASICS shoes for men is 10.3 oz (290.7g).
  • Meanwhile, for women, it is 8.6 oz(244.8g)
  • In terms of tennis shoes, the mean weight is 13 oz (368.4g) for men and 10.9 oz (308.9g) for women. 
  • Men’s running shoes from ASICS weigh 10.1 oz (286.3g) on average. 
  • On the other hand, ASICS women’s performance running shoes have a mean weight of 8.4 oz (239.2g).
  • Track and field shoes from ASICS average about 7 oz (199.7g) by weight. 

Average weight of ASICS shoes in oz

Type

Men

Women

Overall

10.3

8.6

Tennis shoes

13

10.9 

Performance running shoes

10.1

8.4 

Track and field shoes

No data

Asics shoes average weight in oz

Average ASICS shoe prices in 2023

  • Based on the RunRepeat database, the overall average price of all ASICS shoes (including Onitsuka Tiger) in 2023 is $114. 
  • The running shoes, on the other hand, have a retail average of $118.8. 
  • The combined average cost of various core sports shoes on the database is $110.9. 
  • Meanwhile, ASICS sports style sneakers retail for $109.6 on average. 
  • Onitsuka Tiger sneakers have a mean price tag of $102.8. 

Average price of ASICS shoes 

Shoe type

Average price

Performance running shoes

$118.8

Core sports shoes (soccer, golf, tennis, track and field)

$110.9

Sports style (sneakers)

$109.6

Onitsuka Tiger (sneakers)

$102.8

Overall 

$114.0

Asics shoes average MSRP

Sources

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https://finance.yahoo.com/news/see-nike-dominates-shoe-industry-140844728.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAD0k8CqL6LW68F3nOcbXYFahXaiogRBP_Xz18xRcPEPMBdUlmrwYg8jgnde6sZWx8Vv5NKdZcFJMJiBXmsv8XQDVtc8W-rnUVYIBhdHwari4iPAEGG4C2rMMs0fS4vYEzsD45FaJCTWJc4lVnpivt6UfpszaSC14ggmHBluz6cq9

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Author
Jens Jakob Andersen
Jens Jakob Andersen
Jens Jakob is a fan of short distances with a 5K PR at 15:58 minutes. Based on 35 million race results, he's among the fastest 0.2% runners. Jens Jakob previously owned a running store, when he was also a competitive runner. His work is regularly featured in The New York Times, Washington Post, BBC and the likes as well as peer-reviewed journals. Finally, he has been a guest on +30 podcasts on running.