Online Shoe Sales Statistics

Posted on 14 September, 2023 by Jens Jakob Andersen

Top online shoe sales statistics

  • Worldwide online shoe sales are valued at $113.04 billion as of 2023.
  • At a 6.8% CAGR, these numbers are forecasted to reach $157.06 billion by the end of 2028.
  • As of 2023, shoe sales via e-commerce take up about a third of the footwear market.
  • Physical share in the same year takes 68.8% of the market.
  • Mobile devices are the preferred means to purchase shoes online as of 2023, taking up a 58.8% share of the market.
  • Desktop computers are responsible for 41.2% of online shoe revenue in the same year.
  • Among footwear types, leather shoes have a big presence in online shoe sales, generating 69.37 billion as of 2023.
  • Based on 2021 data, and dominated in online footwear revenue, with the former netting $1,636 million in sales.
  • Roughly 63% of consumers look forward to doing their shoe footwear shopping online during the 2023 holidays.

Global online shoe revenue

  • As of 2023, global online shoe sales sit at $113.04 billion.
  • These numbers are forecasted to grow at a CAGR of 6.8% until 2028.
  • By the end of the projected period (2022-2028), shoe sales through e-commerce are expected to reach a total of $157.06 billion.
  • The estimated 2028 revenue is roughly a 39% sales growth from the 2023 numbers.
  • Worldwide online shoe sales back in 2021 almost broke the 100-billion mark at $99.1 billion.


Total revenue (in US billions)







Online shoe sales vs. physical sales

  • 31.2% of the 2023 footwear market share belongs to online sales, while physical retail takes 68.8%.
  • This means that, as of 2023, physical shoe sales sit at $249.27 billion.
  • By 2027, the online shoe market is anticipated to increase to 35%, taking 3.8% from physical retail based on 2023 numbers.
  • Back in 2021, online and physical shares were at 35% and 65%, respectively.
  • Worldwide footwear sales in the same year reached $283.14 billion, with offline revenue making up $184.04 billion of it.


Online sales (in US billions)

Physical sales (in US billions)






















Global footwear e-commerce sales by device

  • 58.8% of online shoe sales are expected to be generated via mobile devices as of 2023.
  • This percentage is equivalent to $66.47 billion.
  • On the other hand, 41.2% of online shoe revenue is expected to be earned through desktop computers, which amounts to $46.57 billion.
  • By the end of the 2017-2027 prediction period, sales of shoes by mobile are anticipated to reach $88.38 billion or 60.1% of the market share.
  • In the same forecasted year, footwear revenue via desktop is estimated to take 39.9% of the market share or $58.68 billion in sales.
  • That’s a 1.3% desktop share drop from the 2023 percentage.


Sales by mobile (in US billions)

Sales by desktop (in US billions)






















Online shoe market by type

  • As of 2021, leather shoes bought online had a market share of 70%, bagging sales of $69.37 billion.
  • Roughly 24% went to athletic footwear, with online revenue reaching $23.78 billion.
  • In the same year, athleisure shoes generated $3.47 billion in revenue.
  • This figure netted the type 3.5% market share.
  • Other footwear types made up the remaining 2.5% market share, reaching e-commerce sales of $2.48 billion.

Footwear type

Sales (in US billions)

Leather shoes


Athletic shoes


Athleisure shoes




E-commerce footwear sales by online store

  • led in this segment as of 2021 with net sales of $1,636 million.
  • This figure was about 1.6% of the global online shoe sales in the same year.
  • $1,300 million worth of revenue was secured by in the same year.
  • In third place was with $787 million.
  • couldn’t break the half-a-billion mark, ending up with online shoe sales of only $485 million.
  • came in last with $300 million in online footwear revenue.

Online store

Revenue (in US millions)











Online shoe buying intent and confidence stats

  • As of 2023, 63% of shoppers expect to buy footwear online in the coming holiday season.
  • 30% of consumers are willing to purchase more than one pair of shoes through e-commerce, with all of them intending to return shoes that don’t give an exact fit.
  • About 20% of purchasers aren’t very confident with the fit of the shoes they buy online.
  • 57% of online shoppers experienced having to return ill-fitting shoes
  • Roughly 10% of footwear buyers are quite confident with the fit of the shoes they purchase online.
  • Over 80% of shoppers would be emboldened to buy footwear via e-commerce if they had access to a technology that can give them pin-point fit accuracy.


Jens Jakob Andersen
Jens Jakob Andersen
Jens Jakob is a fan of short distances with a 5K PR at 15:58 minutes. Based on 35 million race results, he's among the fastest 0.2% runners. Jens Jakob previously owned a running store, when he was also a competitive runner. His work is regularly featured in The New York Times, Washington Post, BBC and the likes as well as peer-reviewed journals. Finally, he has been a guest on +30 podcasts on running.