Our verdict

We consider the On Cloudrift a very minimal yet really good-looking shoe for daily wear. Light and flexible, it feels amazingly natural. Perfect for easy casual wear during summertime, it disappears on the foot. We discovered that this shoe is the exact opposite of sturdy and supportive, so durability and arch support are not to be expected here.

Pros

  • Super light on the foot
  • Great for all-day wear
  • Very flexible
  • Highly breathable
  • Comfortable in-shoe feel
  • Well-padded collar
  • Reflective logos
  • Sustainable materials (35%)

Cons

  • Very thin tongue that causes rubbing
  • Really lacks durability
  • Not a supportive shoe

Audience verdict

84
Good!

Who should buy

We recommend the On Cloudrift to people in search of the following:

  • a walking shoe with style (contrasting colours and textures really make it stand out)
  • a super lightweight, barely-there pair of shoes
  • highly breathable footwear for summertime

On Cloudrift review

Who should NOT buy

The tongue of the Cloudrift is practically paper-thin (only 0.5 mm). If you have sensitive skin around the ankle, we suggest going with the On Cloud 5 Push instead. It has a comfortable, well-padded tongue and collar.

Our lab tests also showed that the Cloudrift's upper really lacks wear resistance. If you tend to go through your daily-wear shoes too fast, it may be worth investing in the Cloudswift 3.

On Cloudrift lab test

Cushioning

Heel stack

As a proper walking shoe, the Cloudrift is packed with a good amount of cushioning.

It is not among the thickest for sure, but we measured its stack height to be around the average of walking shoes. Our calliper shows 28.7 mm in the heel.

In our experience, landings felt comfortable and cushy in the Cloudrift.

On Cloudrift Heel stack
Test results
Cloudrift 28.7 mm
Average 32.1 mm
Compared to 37 walking shoes
Number of shoes
11.2 mm
Heel stack
45.7 mm

Forefoot stack

The logos on the side and back are made of reflective material. A tiny bonus for those walking in the dark hours.

On Cloudrift Forefoot stack
Test results
Cloudrift 18.8 mm
Average 21.6 mm
Compared to 37 walking shoes
Number of shoes
5.5 mm
Forefoot stack
31.2 mm

Drop

Calculating the difference between the heel and the forefoot, we found that the shoe's drop is 9.9 mm. This is exactly what's stated by the brand itself (10 mm).

We consider it to be a standard drop for walking shoes where the heel is noticeably elevated above the toes. This means that your feet are well protected from meeting the hard ground when stepping on the heels.

On Cloudrift Drop
Test results
Cloudrift 9.9 mm
Average 10.5 mm
Compared to 37 walking shoes
Number of shoes
0.3 mm
Drop
21.4 mm

Midsole softness

Note: a low durometer measurement equals a soft material, whereas a high measurement means it's firm.

We weren't surprised with how firm the Cloudrift felt underfoot. It is a shoe from On after all! We'd be amazed if it felt plush.

Pressing a durometer against the foam, we got a reading of 31.9 HA. This is 10% firmer than the average of our lab-tested walking shoes. In addition, there is a plastic Speedboard plate embedded into 2/3 of the midsole which contributes to the density.

We wouldn't call it a brick though. Just warning you that it is far from "walking on clouds."

On Cloudrift Midsole softness
Test results
Cloudrift 31.9 HA
Average 26.1 HA
We use an average of four tests. The photo shows one of those tests.
Compared to 36 walking shoes
Number of shoes
7.8 HA
Midsole softness (soft to firm)
39.4 HA
Note: a low durometer measurement equals a soft material, whereas a high measurement means it's firm.

Midsole softness in cold (%)

On the bright side, wearing the Cloudrift on a chilly day won't make it that much firmer. We think that most wearers won't even notice the difference.

After keeping the shoe in the freezer for 20 minutes and repeating the measurement, our durometer showed 38.8 HA. Just as firm as the other walking shoes get after the same test.

Ironically, when exposed to a low temperature, the On Cloudrift only got 21.6% firmer. For comparison, walking shoes on average firm up by 36.5%.

On Cloudrift Difference in midsole softness in cold
Test results
Cloudrift 21.6%
Average 31.1%
Compared to 36 walking shoes
Number of shoes
0%
Midsole softness in cold
100%

Insole thickness

The insole really helps to buffer the firmness of the sole. We measured it at 4.4 mm, which is a little thinner than the average 5.5 mm.

Yet, we didn't feel as if the padding was lacking in any way.

On Cloudrift Insole thickness
Test results
Cloudrift 4.4 mm
Average 5.8 mm
Compared to 37 walking shoes
Number of shoes
3.5 mm
Insole thickness
16.9 mm

Size and fit

Size

On Cloudrift is true to size (38 votes).

Owners of this shoe, how do you like the size?

Small True to size Large
Compared to 28 walking shoes
Number of shoes
Small
True to size
Large

Toebox width - widest part

Shoes from the On brand are notorious for having a slimmer fit. But looks like the Cloudrift is doing well in that regard.

We measured the widest part of its toebox at 98.8 mm, which is the average width of our lab-tested walking shoes.

On Cloudrift Toebox width at the widest part
Test results
Cloudrift 98.8 mm
Average 99.2 mm
Compared to 37 walking shoes
Number of shoes
89.5 mm
Toebox width - widest part
110.9 mm

Toebox width - big toe

We also made sure that the shoe's toebox doesn't get too pointy towards the toes. Measuring the width around the big toe, we got 79.7 mm, also quite average for a walking shoe.

Also, according to On, the Cloudrift fits true to size. We can subscribe to that, except there is one nuance. It is a very much one-to-one fit and the upper doesn't stretch that much. So, if you are used to having more space or have wide feet, we recommend going half-a-size up after all.

On Cloudrift Toebox width at the big toe
Test results
Cloudrift 79.7 mm
Average 78.6 mm
Compared to 32 walking shoes
Number of shoes
73.7 mm
Toebox width - big toe
94.3 mm

Stability

Lateral stability test

The On Cloudrift is not the most stable walking shoe in our catalogue. Actually, we would even warn people with flat feet or overpronation from purchasing this one. There is simply not enough arch support to prevent the ankle from rolling inwards too much.

If you do need a shoe to meet these needs, we recommend the On Cloudnova Form instead.

Torsional rigidity

The Cloudrift gave in to our twisting test quite easily. There is a bit of stiffness to it which likely comes from the Speedboard plate. But it is only enough to bump its torsional rigidity up to 2 instead of 1 on a scale from 1 to 5.

The ride felt very natural and unobtrusive to us but this is definitely a red flag for people with stability needs.

Test results
Cloudrift 2
Average 2.8
Compared to 37 walking shoes
Number of shoes
1
Torsional rigidity
5

Heel counter stiffness

We couldn't help but notice that the collar is more padded on the Cloudrift compared to other On shoes. It feels comfy against the Achilles but is not stiff enough to provide arch support for those who need it.

Pressing the heel counter, we rated its stiffness as 2 out of 5, which is only one point away from the most flexible measurement. For most folks, we consider it quite comfortable as the flexible collar wraps around the Achilles naturally, without dictating a fixed position for your ankles.

Test results
Cloudrift 2
Average 2.3
Compared to 37 walking shoes
Number of shoes
1
Heel counter stiffness
5

Midsole width - forefoot

The Cloudrift has a regular-sized sole, neither too narrow nor too wide.

We measured the widest part of the forefoot at 105.3 mm. This is about 4 mm narrower than the average. On the one hand, it helps to trim down the shoe's weight but on the other, it detracts from its overall stability.

On Cloudrift Midsole width in the forefoot
Test results
Cloudrift 105.3 mm
Average 111.9 mm
Compared to 37 walking shoes
Number of shoes
98.8 mm
Midsole width - forefoot
124.1 mm

Midsole width - heel

In the widest part of the heel, our calliper shows 88.6 mm. This is a couple of millimetres wider than the average. Nothing to complain about.

Overall, we felt like the shoe's slightly narrower setup made it more light and nimble on the foot. However, people with flat feet should stay away from the Cloudrift.

On Cloudrift Midsole width in the heel
Test results
Cloudrift 88.6 mm
Average 90.3 mm
Compared to 37 walking shoes
Number of shoes
75.6 mm
Midsole width - heel
104.0 mm

Flexibility

Stiffness

Performing our stiffness test with a force gauge, we found that the Cloudrift is a very flexible shoe. And it certainly feels that way on the foot.

It only took 11N to bend the shoe to a 90-degree angle, which is a whopping 70% more flexible than the average!

Being able to bend our feet so naturally made us feel practically barefoot. Especially given how light this On shoe is.

Test results
Cloudrift 11.0N
Average 20.3N
We use an average of four tests. The video shows one of those tests.
Compared to 37 walking shoes
Number of shoes
1.1N
Stiffness
52.7N

Stiffness in cold (%)

Even when exposed to low temperatures (a.k.a. our freezer) for 20 minutes, the shoe remained 50% more flexible than walking shoes on average.

The bad news is that the Cloudrift has stiffened up by as much as 93.6%! So, there is going to be a noticeable drop in flexibility when walking on a winter's day.

Test results
Cloudrift 93.6%
Average 46%
Compared to 37 walking shoes
Number of shoes
0%
Stiffness in cold
139%

Weight

One of the primary reasons to pick the On Cloudrift, in our opinion, is its weight.

Putting the shoe on our scale showed 8.7 oz (247g) in a men's US size 9, which is almost an ounce lighter than stated by the brand (9.4 oz/266g).

This is also lighter than most of our lab-tested shoes whose average weight is 9.2 oz (261g).

Walking all day in a lightweight pair of Cloudrifts surely left our feet and legs less fatigued!

On Cloudrift Weight
Test results
Cloudrift 8.71 oz (247g)
Average 9.98 oz (283g)
Compared to 37 walking shoes
Number of shoes
6.17 oz (175g)
Weight
14.25 oz (404g)

Breathability

We can confidently recommend the Cloudrift as a summer walking shoe for its amazing breathability.

Using a smoke-pumping machine to check the permeability of the shoe's upper, we gave it a maximum rating of  5 out of 5. It allows plenty of smoke to pass through without obstruction.

As you can see from our transparency test below, there is a breathable mesh material all around the toebox and the tongue.

Taking an up-close look at the mesh through our microscope, we could see how the shoe manages to be so airy.

On Cloudrift microscope

Despite having multiple layers, there is plenty of space in between the links for the air to pass through.

On Cloudrift microscope upper

Test results
Cloudrift 5
Average 2.9
Compared to 37 walking shoes
Number of shoes
1
Breathability
5

Durability

Toebox durability

Sadly, the shoe seems to sacrifice its upper durability to be so breathable.

As soon as our Dremel touched the mesh toebox, it caused serious damage. It took less than 4 seconds to wear through the material.

For that reason, we rated the Cloudrift's toebox durability as low as 1 out of 5.

Test results
Cloudrift 1
Average 3.2
Compared to 31 walking shoes
Number of shoes
1
Toebox durability
5

Heel padding durability

Applying the same Dremel test to the shoe's heel padding, we observed the same amount of damage to the material.

The shoe gets another 1 out of 5 rating for wear resistance in the upper.

Test results
Cloudrift 1
Average 2.3
Compared to 30 walking shoes
Number of shoes
1
Heel padding durability
5

Outsole hardness

Looking at the bottom, we really don't expect it to last either. A large area of the sole is exposed, with no rubber coverage. Only the most high-wear areas in the forefoot and in the heel are protected.

So we went on to check how durable these rubber overlays are.

First, we pressed a durometer against the rubber to check how hard it is. Generally, we found that harder rubbers tend to last longer. Getting a reading of 83.5 HC, we were pleasantly surprised because it is a little harder than the average.

On Cloudrift Outsole hardness
Test results
Cloudrift 83.5 HC
Average 77.6 HC
We use an average of four tests. The photo shows one of those tests.
Compared to 37 walking shoes
Number of shoes
50.1 HC
Outsole hardness
92.0 HC

Outsole durability

But apparently, that hardness wasn't enough to minimise the abrasion caused by our Dremel.

Having applied the tool to one of the rubber pods for 22 seconds, it left a dent that was more than 1 mm deep.

On Cloudrift outsole durability

To be precise, we measured the depth of the dent with a tread gauge and got a reading of 1.2 mm. This is deeper compared to what we get on average.

On Cloudrift outsole durability measurement

Test results
Cloudrift 1.2 mm
Average 1.4 mm
Compared to 30 walking shoes
Number of shoes
0.0 mm
Outsole wear
2.0 mm

Outsole thickness

Even the fact that the rubber pods on the Cloudrift are thicker than average didn't help to minimise the damage.

Using a calliper, we measured their thickness at 3.7 mm, more than 1 mm thicker than the average.

On Cloudrift Outsole thickness
Test results
Cloudrift 3.7 mm
Average 3.0 mm
Compared to 37 walking shoes
Number of shoes
0.0 mm
Outsole thickness
7.0 mm

Misc

Grip / Traction

Having no treads and no full-length outsole, the On Cloudrift is not your best bet for slippery slopes, icy roads, or any other tricky terrain.

On the bright side, we found that the shoe has enough bite on regular, dry urban surfaces.

On Cloudrift Lug depth

Reflective elements

The logos on the side and back are made of reflective material. A tiny bonus for those walking in the dark hours.

On Cloudrift Reflective elements
On Cloudrift Reflective
Test results
Cloudrift Yes

Tongue padding

The tongue is insanely thin!

Using a calliper, we measured its thickness at only 0.5 mm. What's more, it is also quite oddly shaped and digs into the skin. We recommend wearing a taller (and maybe even thicker) sock with the Cloudrift for that reason. 

On Cloudrift Tongue padding
Test results
Cloudrift 0.5 mm
Average 5.2 mm
Compared to 37 walking shoes
Number of shoes
0.3 mm
Tongue padding
13.4 mm

Heel tab

There is no heel tab to hold on to when putting on the shoe. But the heel portion of the collar is quite high, so it can function as a pull tab in a way.

On Cloudrift Heel tab
Test results
Cloudrift None

Tongue: gusset type

There are no gussets on the tongue, nor is it attached to the sides of the upper. This creates a bit of a problem for the Cloudrift given that the tongue is also super thin.

We were annoyed with the need to readjust it every once in a while. It has a tendency to move and bunch up.

On Cloudrift Tongue: gusset type
Test results
Cloudrift None

Removable insole

The Cloudrift comes with a removable insole. It is a nice bonus who those who want to wear a plusher custom insert to compensate for the firmness. 

On Cloudrift Removable insole
Test results
Cloudrift Yes

Sustainable materials

The total recycled content in the On Cloudrift, according to the brand, is 35%.