• Top

    Low Top

    Extremely popular sneakers because of their price range, versatility when it comes to style, and freedom of movement. Almost everyone is guaranteed to have low-top sneakers in their shoe rotation.

    Mid Top

    Mid-top sneakers extend toward the ankle for a little more support and hold. These lie somewhere in the middle between low-top and high-top sneakers in terms of usage and popularity.

    High Top

    Sneakers with collars that go above the ankles for optimal hold and support are some of the most sought-after models in lifestyle shoes. Most of these shoes take their roots from basketball and have easily or fashionably crossed to mainstream wear.

    Good to know

    Regardless of cut, it's always good to start with sneakers that can be worn for the daily grind, also called as "beaters" by some, as these are usually cheaper, easy to clean, and still gives that lifestyle "edge" before going for those wallet-thinning models.

  • Inspired from


    Sneakers dominantly take their heritage from running, basketball, skate, tennis, training, hiking, and football. Still retaining a few of their performance-based technologies, these sneakers have transcended their respective niches and have successfully and popularly transformed themselves as staples of fashion footwear.


    Sneakers designed for a laidback, "cool" vibe that is built for lifestyle wear right from the get-go.

    Good to know

    Brands are now blending elements of performance and casual appeal in basically every sneaker. One can hardly go wrong with a sports-inspired sneaker or a simple casual shoe.

  • Collection

    Good to know

    Shoes sharing the same inspiration, history, materials, or technologies are routinely assembled under one compilation for the convenience of those who may wish to categorize or label their own collection as such. The classic collections like the Adidas Originals, Air Max 1, Air Force 1, new balance classic sneakers, and the Classic Leather head the pack of frequently asked about collections.

  • Price
  • Special editions
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Nike Air Max 90 Ultra 2.0 History

A classic silhouette that has captivated the interest of many sneaker collectors gets a revamp with the release of the Nike Air Max 90 Ultra 2.0. This newest member of the Air Max clan continues to tease the crowd as it retained the general profile of the much coveted Air Max 90. This reworked version is built with upgraded materials for the cover and eliminated the distinct Infrared colorway.

After the release of Air Max II or the Air Max Light runner in 1989, Nike’s legendary designer Tinker Hatfield came out with another stunning masterpiece two years later in vibrant Hyvent Orange colorway, the Air Max III. This third version in the Nike’s Air Max series still possesses the visible Air unit in the midsole seen in the first Air Max model, which is the source of cushioning in this running shoe. The modification made in this edition was on the midsole which was divided into two sections.

This shoe was left unseen for 12 years until an original pair was re-released by Nike, packaged with an entirely new branding and made available in a concentrated region only. Debuted in 2002, this shoe was presented with the official Mx Orange colorway and a new name, the Air Max 90 that was apparently only available in Australia.

A year later, the Air Max 90 was dropped exclusively in UK and Asia, which sported for the first time the Infrared color scheme. This edition had a more pinkish tonal quality than orange and the last of the Air Max 90 series that made use of the large heel Air unit. It was in 2005 that the US market received pairs of the Infrared colorway when the Air Max 90 was dropped as part of the History of Air collection and appositely that version was called the Air Max 90 HOA.

The Air Max 90 HOA running shoe was widely accepted globally that Nike unveiled another retro in September 2006 under the One Time Only pack. Called the Max Air Infrared, this shoe is one of the eight Air Max variations included in the pack, which was made to celebrate the debut of the Air Max 360 or the sneaker with visible air in full rotation.

The Air Max 90 received premium materials for its cover in 2008 such as suede, Nubuck and mesh, which is like a comeback of the familiar silhouette with the additional plush look coming from the ostrich-accented mudguard. It was called the Nike Air Max 90 Premium Ostrich.

When the Hyperfuse (HYP) technology, a mesh-like lightweight and durable material, was introduced by Nike in 2010, the Air Max 90 is one of the classic silhouettes that was given a revamped look using such innovation. Initially, the overhauled look was made as an incentive for the attendees to the annual barbecue event called Crooked Tongues BBQ back in 2011. Nike eventually made a worldwide release of the said sneaker branded as the Air Max 90 Hyperfuse Infrared in 2012.

With the HYP signaling the start of the technological changes on the Air Max 90 upper, other revamps were later seen that were appreciated by consumers. This includes the engineered mesh for the 2013 Air Max 90 EM, 2013 Air Max 90 Tape Infrared, and 2014 Air Max 90 Leather Infrared.

The Infrared colorway was later redesigned through the use of lighter materials for the underlays and overlays. This was presented in the sleek construction of the 2016 Nike Air Max 90 Essential, which has cool tonal options for the upper. In 2017, a little over the Air Max Day celebration, the Nike Air Max 90 Ultra 2.0 was dropped, which was constructed with lightweight materials and the use of a weight-reducing technique called Ultra technology. This approach carves out portions of the durable foam in the sole while retaining the stability and flexibility at the bottom part of the sneaker.

Nike Air Max 90 Ultra 2.0 Style

Nike’s Air Max 90 Ultra 2.0 elevates the sporty look of the classic model to which this shoe was patterned from. The toe area, mudguard, and Swoosh branding on the side panels provide a very sleek and effortlessly cool look to this version. The available charming colorways add an appealing impression to one’s everyday casual wear.

Fit & Sizing

The Nike Air Max 90 Ultra 2.0 features the trademark Air sole unit in the heel air area that offers the needed cushioning. The rear side of the heel is padded for additional support. From the forefoot up to its throat is a lacing system with a unique eyestay design, which gives users different options in locking down the foot with flat laces. This shoe generally runs true to size and obtainable in sizes ranging from 5 to 12 and 8 to 13 for the women’s and men’s respectively. This sneaker is available in medium width.

Notable Features

Nike upgraded one of the most loved designs in the Air Max family, the 1990 version with a restructured edition that is available in a very sleek profile, the Air Max 90 Ultra 2.0. The standout feature of the revamped look, when compared with the OG is the utilization of the Hyperfuse technology while still retaining the silhouette of the classic template. This unique approach reduces a great deal of weight from the upper, which makes this 2017 Ultra 2.0 iteration lightweight as opposed to the original. Retooling was made to the sole, carving out the grooves while maintaining flexibility and stability in this area.

Additional Info

  • The upper of the Nike Air Max 90 Ultra 2.0 is made of synthetic material and mesh which offers breathability.
  • Multi-density foam is placed on the upper that holds up its shape while it offers comfort to the foot.
  • The outsole is made of a long-lasting and flexible rubber.
  • The Waffle pattern of the outsole made of durable rubber at the heel and toe enhances traction.
  • The proprietary Air Sole cushioning unit is made up of compressed inert gases in a durable airbag. This was formulated by aeronautic engineer Franklin Rudy and patented as a proprietary technology by Nike in 1977.