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The Jordan Reveal is available for men in D medium widths. An exclusive female line called the Heiress Collection was launched in May 2016 that features the Jordan Reveal in an extended grade school sizing that has equivalent size in women’s.
The open-holed mesh upper of the sneaker can be fitted by a webbed system of lacing that runs through six pairs of loop eyelets, like the customary lace-up sneakers. An Air unit is also positioned at the heel to add shock absorption and low-profile cushioning.
The high-top construction of the Jordan Reveal is perfect to be worn with pants, sweatpants or smart apparel taking into consideration the colorway of the sneaker. Light-colored models of the Reveal are most appropriate with casual apparel as compared to the subdued colorways which can be sported with dress clothes.
The almost triangular shape of the sneaker adds edginess with the support of the Jumpman logo positioned at the heel patch. Its sleek upper appeal is accentuated by the low profile cushioning perfect to be worn for various activities and occasions.
Flex grooves found at the sole administer freedom of movement in strategic points. The tongue is composed of leather that adds appeal to the silhouette. The Jumpman logo branding is also placed on the tongue, the lateral heel patch, the Air unit at the sole, and the footbed.
One feature that makes the sneaker stand out among other Jordans is its exceptional lightweight that is showcased by the open-hole mesh and the sole that contains an Air unit.
Michael Jordan was a rookie player that was to be drafted in 1984 to the Chicago Bulls. His promising career started in his high school days in the fields of soccer, baseball, and of course, basketball. His baller career didn’t start off well at first, so he has to train harder and better to be drafted in the varsity line-up at Emsley A. Laney High School in Wilmington, North Carolina. After averaging 40 points in the junior varsity squad, his basketball career was noticed forever.
After performing well in his high school, Jordan was on the lookout as one of the most sought-out players in College basketball. He accepted the scholarship in North Carolina and played in the guard position. Jordan was exceptional, winning a couple of Player of the Year awards, during his 3-year college tenure before acquiring a spot on the 1984 NBA Draft. With big endorsement deals approaching, one company stood out from the crowd with their mind-blowing offer. That sports apparel company is Nike.
Nike was in the midst of a sales hiatus after their running shoe fame was going down near the mid-80s. They quickly need a sponsorship boost, and after scouting talented athletes, they distinctively chose Jordan. Nike pitched a staggering $2.5 million deal in 5 years with royalties and other benefits to Michael, a still unproven candidate to have acquired the contract. Besides the whopping offer, Nike is set to start a shoe line bearing Michael's name on it. With other offers from major companies running short compared to Nike's, Jordan called it in.
The Jordan Brand
With successful commercialization and Michael's unsurpassed performance on the court, the Jordan Brand gradually overthrew other basketball shoes in sales. The Jordan shoe-line became the core option for vast sneaker collectors as the time passed and moved Nike on top of the sports apparel food chain.
For years, the Jordan Brand as a subsidiary group seconded Nike in the sneaker market sales all over the world. With its annual re-introductions of unique models, the Jordan Brand cemented its name in sneakerhead collection with the support of numerous collaborations and athlete endorsements.
Along with the increasing demand for lifestyle wear, Jordan Brand adapted to the versatile need of consumers for lifestyle wear. One by one, the subsidiary company introduced casual alternatives to their Michael-centric Jordan basketball shoes with the release of the Jordan Eclipse, Jordan Reveal, and many others.
The Jordan Reveal was a lifestyle sneaker that is built with supreme comfort in mind without deviating from the silhouette of the Air Jordans. It was released in 2016 and continue to be mass produced in a myriad of colorways. Jimmy Butler, who was still in Chicago back then, flaunted the Jordan Reveals in black colorway in April 2016.
- A heel flap acts as the sneaker's pull tab for easy access.
- The outsole contains closely notched herringbone patterns for grip and traction.
- The sneaker was first introduced in April of 2016 and was even seen in the feet of the former Chicago Bulls pro, Jimmy Butler.
- A solid rubber outsole hugs the bottom of the foot.