Jordan Reveal History
Michael Jordan was a rookie player that was to be drafted in 1984 to the Chicago Bulls. His promising career started in his high school days in the fields of football, baseball, and of course, basketball. His baller career didn’t start off well at first, so he has to train harder and better to be drafted in the varsity line-up at Emsley A. Laney High School in Wilmington, North Carolina. After averaging 40 points in the junior varsity squad, his basketball career was noticed forever.
After performing well in his high school, Jordan was on the lookout as one of the most sought-out players in College basketball. He accepted the scholarship in North Carolina and played in the guard position. Jordan was exceptional, winning a couple of Player of the Year awards, during his 3-year college tenure before acquiring a spot on the 1984 NBA Draft. With big endorsement deals approaching, one company stood out from the crowd with their mind-blowing offer. That sports apparel company was Nike.
Nike was in the midst of a sales hiatus after their running shoe fame was going down near the mid-80s. They quickly need a sponsorship boost, and after scouting talented athletes, they distinctively chose Jordan. Nike pitched a staggering $2.5 million deal in 5 years with royalties and other benefits to Michael, a still unproven candidate to have acquired the contract. Besides the whopping offer, Nike is set to start a shoe line bearing Michael's name on it. With other offers from major companies running short compared to Nike's, Jordan called it in.
With successful commercialization and Michael's unsurpassed performance on the court, the Jordan Brand gradually overthrew other basketball shoes in sales. The Jordan shoe-line became the core option for vast sneaker collectors as the time passed and moved Nike on top of the sports apparel food chain.
For years, the Jordan Brand as a subsidiary group seconded Nike in the sneaker market sales all over the world. With its annual re-introductions of unique models, the Jordan Brand cemented its name in sneakerhead collection with the support of numerous collaborations and athlete endorsements.
Along with the increasing demand for lifestyle wear, Jordan Brand adapted to the versatile need of consumers for lifestyle wear. One by one, the subsidiary company introduced casual alternatives to their Michael-centric Jordan basketball shoes with the release of the Jordan Eclipse, Jordan Reveal, and many others.
The Jordan Reveal was a lifestyle sneaker that is built with supreme comfort in mind without deviating from the silhouette of the Air Jordans. It was released in 2016 and continue to be mass produced in a myriad of colorways. Jimmy Butler, who was still in Chicago back then, flaunted the Jordan Reveals in black colorway in April 2016.