Sneaker Industry Statistics

Posted on 20 October, 2021 by Danny McLoughlin

Sneaker industry overview

  • The sneaker industry is worth $78 billion
  • By 2025, it is projected to be worth over $100 billion
  • This is huge growth from 2012, where the whole industry was worth less than $35 billion
  • The resale market is worth $10 billion
  • The resale value is projected to be worth $30 billion by 2030
  • Estimates suggest the counterfeit sneaker market could be worth as much as $450 billion -- more than 5 times the value of the legitimate market
  • The sneaker industry is projected to be worth $102 billion by 2025
  • An almost 100% increase from its value in 2016

Sneaker industry value by year

 Year  Value
 2012  $34.28 billion
 2013  $37.62 billion
 2014  $41.80 billion
 2015  $47.76 billion
 2016  $54.12 billion
 2017  $58.98 billion
 2018  $64.30 billion
 2019  $69.65 billion
 2020  $70.76 billion
 2021  $78.59 billion

Sneaker industry projected growth

 Year  Value
 2022  $85.54 billion
 2023  $91.68 billion
 2024  $97.21 billion
 2025  $102.73 billion

Sneaker industry major players and market share

  • Nike have an estimated 29.9% market share
  • Adidas have an estimated 16.5% market share
  • The Jordan brand generated revenues of $4.7 billion in FY20/21, up 31% year on year

Nike footwear stats

  • In 2020, Nike sold $23.3 billion worth of footwear
  • Nike footwear sales totaled 39% of their total revenue
  • Nike is supplied by 122 footwear factories in 12 countries
  • Almost 100% of Nike sneakers are manufactured outside of the US by 15 independent contract manufacturers
  • 96% of Nike footwear is made in Vietnam, Indonesia and China (50%, 24% and 22% respectively)
  • Nike lists Adidas, Anta, ASICS, Li Ning, lululemon Athletica, PUMA, Under Armour, and V.F. Corporation as the biggest competitors in their latest annual report
  • This was down 4% from 2019 but up 9% from 2018
  • Nike’s sales in China increased 9% in FY20/21

Adidas footwear stats

  • Adidas sold $12.9 billion of footwear in 202
  • This was 18% down from 2019
  • Key footwear franchises (Ultraboost, Predator, Superstar and more) generated more than 34% of footwear revenue
  • At Adidas owned Reebok, 67% of sales came from new products -- released this year
  • Adidas works with 132 independent manufacturing partners with 277 factories
  • 97% of Adidas footwear is manufactured in Asia
    • 42% from Vietnam
    • 28% from Indonesia
    • 15% from China
  • The largest factory in Vietnam produces 8% of all Adidas footwear
  • In 2020, 71% of polyester Adidas used was recycled

Gender and age breakdown of the sneaker industry

  • The sneaker industry for men is valued at $ billion
  • The sneaker industry for women is valued at $ billion
  • The sneaker industry for children is valued at $34.1 billion
    • 47.2% of this is made up of boys sneakers
    • The rest is made up of girls and unisex sneakers

Counterfeit sneakers stats

  • The counterfeit sneaker market is thought to be worth as much as $450 billion
  • This is more than 5 and a half times the size of the legitimate sneaker market
  • Sneakers are the second most counterfeited product after apparel and accessories
  • Only a third of customers were able to distinguish between sites that sold counterfeit sneakers and legitimate websites
  • 70% of counterfeit sneakers are sold offline
  • 30% of fake sneakers are sold online
  • In 2018, a shipment of 385,280 pairs of counterfeit sneakers was seized by customs when trying to enter the US. The shipment was thought to be worth up to $57 million.
Danny McLoughlin
Danny McLoughlin

Danny is a sports nut with a particular interest in football and running. He loves to watch sports as much as he loves to play. Danny was lead researcher on RunRepeat and The PFA’s report into Racial Bias in Football Commentary. His football and running research has been featured in The Guardian, BBC, New York Times and Washington Post.