Sneaker Industry Statistics

Sneaker industry overview

• The sneaker industry is worth $78 billion
• By 2025, it is projected to be worth over $100 billion
• This is huge growth from 2012, where the whole industry was worth less than $35 billion
• The resale market is worth $10 billion
• The resale value is projected to be worth $30 billion by 2030
• Estimates suggest the counterfeit sneaker market could be worth as much as $450 billion -- more than 5 times the value of the legitimate market
• The sneaker industry is projected to be worth $102 billion by 2025
• An almost 100% increase from its value in 2016

Sneaker industry value by year

Year	Value
2012	$34.28 billion
2013	$37.62 billion
2014	$41.80 billion
2015	$47.76 billion
2016	$54.12 billion
2017	$58.98 billion
2018	$64.30 billion
2019	$69.65 billion
2020	$70.76 billion
2021	$78.59 billion

Sneaker industry projected growth

Year	Value
2022	$85.54 billion
2023	$91.68 billion
2024	$97.21 billion
2025	$102.73 billion

Sneaker industry major players and market share

• Nike have an estimated 29.9% market share
• Adidas have an estimated 16.5% market share
• The Jordan brand generated revenues of $4.7 billion in FY20/21, up 31% year on year

Nike footwear stats

• In 2020, Nike sold $23.3 billion worth of footwear
• Nike footwear sales totaled 39% of their total revenue
• Nike is supplied by 122 footwear factories in 12 countries
• Almost 100% of Nike sneakers are manufactured outside of the US by 15 independent contract manufacturers
• 96% of Nike footwear is made in Vietnam, Indonesia and China (50%, 24% and 22% respectively)
• Nike lists Adidas, Anta, ASICS, Li Ning, lululemon Athletica, PUMA, Under Armour, and V.F. Corporation as the biggest competitors in their latest annual report
• This was down 4% from 2019 but up 9% from 2018
• Nike’s sales in China increased 9% in FY20/21

Adidas footwear stats

• Adidas sold $12.9 billion of footwear in 202
• This was 18% down from 2019
• Key footwear franchises (Ultraboost, Predator, Superstar and more) generated more than 34% of footwear revenue
• At Adidas owned Reebok, 67% of sales came from new products -- released this year
• Adidas works with 132 independent manufacturing partners with 277 factories
• 97% of Adidas footwear is manufactured in Asia
  • 42% from Vietnam
  • 28% from Indonesia
  • 15% from China
• The largest factory in Vietnam produces 8% of all Adidas footwear
• In 2020, 71% of polyester Adidas used was recycled

Gender and age breakdown of the sneaker industry

• The sneaker industry for men is valued at $ billion
• The sneaker industry for women is valued at $ billion
• The sneaker industry for children is valued at $34.1 billion
  • 47.2% of this is made up of boys sneakers
  • The rest is made up of girls and unisex sneakers

Counterfeit sneakers stats

• The counterfeit sneaker market is thought to be worth as much as $450 billion
• This is more than 5 and a half times the size of the legitimate sneaker market
• Sneakers are the second most counterfeited product after apparel and accessories
• Only a third of customers were able to distinguish between sites that sold counterfeit sneakers and legitimate websites
• 70% of counterfeit sneakers are sold offline
• 30% of fake sneakers are sold online
• In 2018, a shipment of 385,280 pairs of counterfeit sneakers was seized by customs when trying to enter the US. The shipment was thought to be worth up to $57 million.