Puma Shoes Statistics

This report is a compilation of various qualitative data about the past, present, and future of the PUMA shoe brand. 

Top PUMA shoe statistics

• The revenue of PUMA’s footwear products amounted to $4.6 billion in 2022. 
• PUMA’s revenue from shoes experienced continuous growth from 2014-2022. If the trend continues, the company will reach $6.2 in footwear revenues by 2030.
• As of 2022, the global shoe market share of PUMA is 1.2%. 
• Meanwhile, in the United States, the company holds 4% of the athletic shoe segment. 
• PUMA is the fourth most popular basketball shoe brand in the NBA, averaging 3.4% for the past five seasons. 
• In the global athletic footwear market, PUMA maintains a 2.1% share. In trainers, the shoe brand secured a 5.1% cut. 
• 35 million pairs of PUMA shoes are produced annually. 
• In 2022, 44% of the company’s leather materials were sourced from USA. 
• The company uses 40.6% recycled polyester and 2.4% recycled cotton in its manufacturing process. 
• 61% of the company’s shoes manufactured in 2022 used one or more sustainable components. The company’s target is to reach 90% by 2025. 
• The average price of a PUMA footwear product is $95.3. 
• PUMA basketball shoes ($120.7) and training shoes ($81.4) are the most and least expensive in terms of mean prices. 
• In 2019, PUMA was able to expand their women's end-user segment to 48% compared to a 36% share in 2017. 
• About 21% of the American consumer population wears PUMA but only 14% are loyal to the brand. 

PUMA shoe revenue

• PUMA closed the 2022 fiscal year with a strong $4.6 billion revenue in its footwear segment. 
• The previous year, it scored $3.6 billion in revenues. The year-on-year growth is 28.8% from 2021 to 2022. 
• Interestingly, PUMA was able to sustain its output despite the pandemic. From 2019 to 2020, the shoe brand generated $2.9 billion in revenues (plus: a 1.7% growth!). 
• Since 2014, PUMA has seen an upward trajectory in its total shoe revenue. From $1.6 billion in 2014, it has ballooned by 187.5% in 2022. 
• The greatest jump happened between 2016-17. From a $1.7 billion output, the shoe company pumped a $2.4 billion total, equivalent to a 40.9% increase. 
• However, during the 2013 and 2014 fiscal years, PUMA’s shoe revenue experienced consecutive 10.9% and 17% losses, respectively. 
• In 2010, the brand’s revenue from its footwear segment amounted to $1.9 billion. Thus, it experienced a whopping 142.1% 
• This is equivalent to a compound annual growth rate of 7.6%. 
• If the trend continues, PUMA will breach the $6 billion point by 2030.

PUMA annual footwear revenue

*projected

PUMA shoe market share

• As of 2022, PUMA held a 1.2% portion of the global footwear market. 
• It is higher compared to the 1.04% showing in 2021. 
• For the past five years, PUMA has enjoyed an increase in its global shoe market presence. From 0.63% in 2018, it has almost doubled its market share in 2022. 

PUMA global shoe market share

• In the sneaker department, PUMA is one of the top market players with a 5.1% share.
• PUMA sports shoes also hold about 2.1% of the global athletic footwear market. 
• The shoe brand also scored a 2% share in the running shoe market. 
• Meanwhile, for the American football shoes, PUMA holds a 7% portion. 
• Additionally, 10.9% of athletes are wearing the shoe brand’s American football cleats.
• In the United States, PUMA took a 4% portion of the athletic shoe market. 
• Back in 2002, the brand’s market share was only 1.5%.
• Meaning, PUMA was able to widen its presence by 166.7% in two decades. 
• The growth in the American footwear market is attributed to the expansion efforts of the German company to the United States. In 2021, they opened their 150,000-square-foot North American headquarters located at Assembly Row in Somerville, Massachusetts. 

PUMA athletic shoe market share in the US

PUMA basketball shoe statistics

• PUMA’s basketball shoe sales took up about 27% of the brand’s entire footwear sales. 
• Consequently, PUMA is the fourth biggest player in the National Basketball Association (NBA). Over the past five seasons, PUMA has averaged a 3.4% share. 
• The company enjoyed a 3.3% share in the 2022-23 NBA season. 
• The year prior, in 2021, PUMA registered its highest showing with a 4.3% portion of all NBA players. 
• In the 2018-19 season, the brand’s share was at 2.1%. Compared to the brand’s current performance, its NBA presence enjoyed a 57.1% increase. 
• PUMA Clyde All-Pro and Clyde Hardwood are two of the most popular choices among players. The All-Pro was worn by 10 players during the 2020-21 season. On the other hand, Hardwood was sported by 12 players during the 2019-20 NBA season.

Presence of PUMA basketball shoes in the NBA

PUMA shoe production

• PUMA reportedly produces 100,000 pairs of shoes per day. 
• That is equivalent to more than 35 million pairs in a year. 
• On average, a PUMA shoe weighs 8.3 oz (235.3g).
• According to PUMA, nearly 50% of its golf shoes are manufactured in China and Vietnam.
• Additionally, about 5.5% of all PUMA shoes in the USA are imported from Vietnam. 
• However, in terms of raw materials, the United States is the primary source of leather for PUMA. The company sourced 44% of its leather from the country in 2022. 
• In 2021, 47% was from the US. 
• Argentina is the second main source of leather with 24.4% in 2022 and 15% in 2021. 
• The third biggest supplier of leather is Australia with 7.4% and 15% in 2022 and 2021, respectively.

Sources of leather for PUMA shoes

PUMA shoe sustainability

• 61% of PUMA footwear in 2022 was manufactured with a sustainable and/or recycled component. 
• This is a significant increase from the 52% figure in 2021. 
• In 2020, only 24% of the shoes produced by PUMA have sustainable materials. 
• The company targets that by 2025, at least 90% of its footwear products will be manufactured with sustainable and recycled materials.

Percentage of PUMA footwear with recycled materials 

*Company target

• As of 2022, PUMA was able to increase its utilisation of recycled polyester to 40.6%. Previously, it marked a 32% usage in 2021. 
• For recycled cotton, however, the company dropped to a 2.4% utilisation. 
• In 2021, the shoe brand used recycled cotton for 4% of its products. 
• The drop is attributed to the company’s switching back to conventional cotton in 2022. It accounted for 93.7% of the cotton the company used.

Recycled material usage in PUMA

• PUMA targets to use 100% certified recycled cardboard on its packaging by 2025. 
• As of 2021, the company was able to reach 88% utilisation.
• Additionally, PUMA reported that it sourced 99.9% of its leather from LWG-certified tanners. 
• The company also achieved 100% reliance on RDS-certified down feathers in 2020.  
• In terms of greenhouse gas (GHG) contribution, PUMA recorded that 28% of its emissions are from manufacturing shoes. 
• The percent share of the footwear department in the GHG output is about 25%. 
• Way back in 2017, 31% of PUMA’s GGHG emissions were due to its footwear segment. 

Greenhouse gas contribution (GHG) of PUMA shoes

Average PUMA shoe prices in 2023

• Based on the RunRepeat database, the average price of all PUMA footwear products is $95.3. 
• Basketball shoes are some of the most expensive PUMA products. They cost about $120.7 a pair. 
• The mean price of a PUMA running shoe, on the other hand, is $104.2. 
• Below the average line are the trainers and training shoes with price tags of $88.5 and $81.4, respectively. 
• Meaning, a PUMA basketball shoe is 26.7% more expensive than the average PUMA shoe. 
• Moreover, their training shoes are 14.6% more affordable than the average PUMA kicks.

Average price of PUMA shoes

PUMA shoes’ popularity among consumers

• In 2019, PUMA was able to increase its women user share to 48%. 
• Two years ago, the women's market share in PUMA was only 36%. 
• Thus, PUMA was able to pump its women end-user segment by 33.3% in just two years. 
• Consequently, the men’s end-user segment of the company is still dominant at 64% and 52% for 2017 and 2019, respectively. 

Men vs. women end-user segment of PUMA 

• Data from 2022 reported that PUMA enjoyed a 92% brand awareness among US shoppers
• In popularity, however, the shoe company fared at 32%.
• 21% of the American population uses PUMA footwear products. 
• About 14% are loyal to the brand. 

PUMA shoe brand awareness, popularity, usage, and loyalty in the US 

Sources