On Shoes Statistics

At the height of the pandemic, the Swiss footwear giant On expanded to over 6,000 retail stores worldwide. This report is a compilation of relevant and up-to-date facts, figures, and future projections detailing the company’s humble beginnings and its rise to becoming a global phenomenon. 

Top On shoe statistics

• On has breached the $1 billion mark in 2022. The company’s shoe sales tallied a total of $1.31 billion by the end of the year.
• For three consecutive years, the shoe company experienced positive growth. In 2022, On shoe net sales registered a 70.9% year-on-year growth, making the company one of the fastest-growing footwear brands. 
• The footwear segment of On contributed 95.5% of the company’s total sales in 2022. 
• The shoe brand started the 2023 fiscal year with $448.6 million and $479.6 million in sales during the 1st and 2nd quarters. 
• By the end of 2022, On established a 0.34% global market share. 
• In the United States, On snagged an 8% footwear market share by the end of 2021. 
• The average price of a pair of On shoes is $165.2 while the shoe prices range from $130 to $270. 
• The average weight of a for-men On shoe is 10.1 oz or 287.6g while for women, a pair weighs 8.5 oz (240.6g).
• 30% or about 1 in every 3 American shoppers have heard about On shoes. But only about 9% have bought and used them.
• On targets to achieve 100% usage of recycled polyester, polyamide, and cotton by 2024. As of 2022, the shoe company registered 85%, 85%, and 95% completion, respectively. 

On shoe net sales by year

• On shoe sales tallied a $1,307.9 million net sales by the end of 2022. This is the first time the company breached the $1 billion mark in its footwear sales. 
• This also marked an impressive 70.9% growth from its 2021 $765.5 million output. 
• It is also worth noting that during the pandemic, the net sales of On actually experienced a 59% increase. 
• From $286.3 million in 2019, On shoe net sales reached a total of $455.3 million in 2020.
• Overall, the shoe brand has ballooned by over 356.8% from 2019 to 2022. 

On shoe net sales by year

• In terms of percent share, the footwear segment pulled in 95.5% of the company's total sales in 2022. 
• The portion was lower at 94.3% in 2021. 
• In 2019 and 2020, the shoe sales of On equated to 95.7% and 95.5% shares, respectively.
• On average, the footwear department of On takes a 95.3% bulk of the company sales. 

On shoe percent share in total net sales

On shoe net sales by quarter

• Looking at the quarterly reports, as of the second quarter of 2023, On accumulated $479.6 million in sales. 
• The shoe company started strong with $448.6 million in total sales during the first quarter of the same year. 
• Meanwhile in 2022, On’s quarterly shoe sales experienced an upward trend. The company garnered $249.2, $314.3, $348.2, and $395.9 million, for the first to fourth quarters, respectively. 
• In 2021, the footwear sales of On peaked at $229.7 million during the third quarter. 
• It started with $147.5 million in sales in the first quarter and closed with $201.3 million by the end of 2021. 
• Additionally, during the latter part of 2020, On showed signs of slowing down. From $139 million in sales in Q3 of the2020, it settled for $135.1 million before the fiscal year ended.

On shoe net sales by quarter

• In terms of quarterly growths, On shoe sales felt a 6.9% increase between the first and second quarter of 2023. 
• During 2022, On shoes’ quarterly growth exhibited a 23.8% and 26.1% incline during the first half of the year. 
• This is a significant improvement compared to the 12.3% dip in the Q4 of 2021. 
• The highest quarter-to-quarter growth of the shoe sales of the company happened between the 1st and 2nd quarters of 2021. From a 9.2% in Q1, On managed to pump a 26.7% growth by the end of the second quarter. 
• In the fourth quarter of 2020, On actually suffered a 2.8% decline in net sales. 

On shoe net sales quarterly growth

On shoe market share

• Globally, On settled for a 0.34% footwear market share by the end of 2022.  
• This is significantly higher than its 0.22% market portion in 20221. 
• During the pandemic, On improved its footing gaining momentum from 0.07% to 0.13% from 2019 to 2020, respectively. 

On shoe global market share

• In 2021, On shoes established an 8% stronghold on the American footwear market. 
• Meaning, the company added 1.4% to its market share compared to the 6.6% performance in 2020. 
• Meanwhile in its home country, On shoes occupied 40% of the running shoe market in 2019. 
• In Germany, the shoe company snagged a 10% cut during the same year. 

On shoe market share in the US

Average On shoe prices in 2023

• The average price of a pair of On shoes is $165.2. 
• Compared to an average pair of shoes which costs $124, On shoes are 33.2% more expensive. 
• A pair of On running shoes retails for $162.4 on average. 
• On the other hand, an average running shoe has a price tag of $124 only. This makes On running shoes 31% pricier. 
• For walking shoes, On is 78.2% more costly. On walking shoes cost $155 while the average walking shoe price is only $87. 
• In general, On shoes cost more than $100. By far, the prices of their footwear products range from $130 to $270. 

Average price of On shoes

Average weight of On shoes

• The mean weight of a for-men On shoe is 10.1 oz or 287.6g. 
• For women, the average pair weighs 8.5 oz (240.6g).
• In terms of running shoes, men’s On shoes weigh 9.5 oz (268.2g). The average is  7.9 oz (224.6g) for women’s running shoes.
• Men’s walking shoes from On have an average weight of 9.4 oz (266.5g). 
• On the other hand, On’s for-her walking shoes weigh 7.3 oz or 208 grammes on average. 

Average weight of On shoes in oz

Popularity of On shoes in the United States

• In the United States, On is gaining traction. As of 2022, about 35% of the American consumer population is familiar with the brand. That is roughly 1 out of every 3 people. 
• The shoe company also scored 27% in terms of popularity among the US populace. 
• But in terms of usage, only about 9% have owned and used On shoes. 
• Additionally, 69% of owners of On shoes are concerned about climate change. 
• The presence of On shoes in SSense and Nordstrom has grown by 600% and 400% in 2020, respectively. 
• 38% of buyers of On shoes have known the brand through social media.
• 79% of On shoe users run/jog weekly. 
• Furthermore, about 13% jog and/or run monthly. While 8% of On buyers rarely or never run. 

On shoe brand awareness, popularity, and usage in the US

Sustainability 

• The shoe company targets to use 100% recycled polyester and polyamide by the end of 2024. 
• In 2022, 85% of shoes and apparel by On used recycled polyester. 
• In 2021, the portion was only 53%. 
• The company was able to increase its usage of recycled polyamide in its manufacturing from 63% in 2021 to 85% in 2022. 
• Since 2021, On shoes and apparel combined utilise 95% recycled cotton. 
• With the same performance of 95% in 2022, On aims to achieve 100% dependence on recycled cotton by 2024. 

Percentage of recycled materials of On shoes

*Target

Sources