On Shoes Statistics

At the height of the pandemic, the Swiss footwear giant On expanded to over 6,000 retail stores worldwide. This report is a compilation of relevant and up-to-date facts, figures, and future projections detailing the company’s humble beginnings and its rise to becoming a global phenomenon.

Top On shoe statistics

On has breached the $1 billion mark in 2022. The company’s shoe sales tallied a total of $1.31 billion by the end of the year.
For three consecutive years, the shoe company experienced positive growth. In 2022, On shoe net sales registered a 70.9% year-on-year growth, making the company one of the fastest-growing footwear brands.
The footwear segment of On contributed 95.5% of the company’s total sales in 2022.
The shoe brand started the 2023 fiscal year with $448.6 million and $479.6 million in sales during the 1st and 2nd quarters.
By the end of 2022, On established a 0.34% global market share.
In the United States, On snagged an 8% footwear market share by the end of 2021.
The average price of a pair of On shoes is $165.2 while the shoe prices range from $130 to $270.
The average weight of a for-men On shoe is 10.1 oz or 287.6g while for women, a pair weighs 8.5 oz (240.6g).
30% or about 1 in every 3 American shoppers have heard about On shoes. But only about 9% have bought and used them.
On targets to achieve 100% usage of recycled polyester, polyamide, and cotton by 2024. As of 2022, the shoe company registered 85%, 85%, and 95% completion, respectively.

On shoe net sales by year

On shoe sales tallied a $1,307.9 million net sales by the end of 2022. This is the first time the company breached the $1 billion mark in its footwear sales.
This also marked an impressive 70.9% growth from its 2021 $765.5 million output.
It is also worth noting that during the pandemic, the net sales of On actually experienced a 59% increase.
From $286.3 million in 2019, On shoe net sales reached a total of $455.3 million in 2020.
Overall, the shoe brand has ballooned by over 356.8% from 2019 to 2022.

On shoe net sales by year

Year	Shoe net sales in $ million	Year-on-year growth
2019	$286.3
2020	$455.3	59.0%
2021	$765.5	68.1%
2022	$1,307.9	70.9%

In terms of percent share, the footwear segment pulled in 95.5% of the company's total sales in 2022.
The portion was lower at 94.3% in 2021.
In 2019 and 2020, the shoe sales of On equated to 95.7% and 95.5% shares, respectively.
On average, the footwear department of On takes a 95.3% bulk of the company sales.

On shoe percent share in total net sales

Year	%share to total sales
2019	95.7%
2020	95.6%
2021	94.3%
2022	95.5%
Average	95.3%

On shoe net sales by quarter

Looking at the quarterly reports, as of the second quarter of 2023, On accumulated $479.6 million in sales.
The shoe company started strong with $448.6 million in total sales during the first quarter of the same year.
Meanwhile in 2022, On’s quarterly shoe sales experienced an upward trend. The company garnered $249.2, $314.3, $348.2, and $395.9 million, for the first to fourth quarters, respectively.
In 2021, the footwear sales of On peaked at $229.7 million during the third quarter.
It started with $147.5 million in sales in the first quarter and closed with $201.3 million by the end of 2021.
Additionally, during the latter part of 2020, On showed signs of slowing down. From $139 million in sales in Q3 of the2020, it settled for $135.1 million before the fiscal year ended.

On shoe net sales by quarter

Quarter	Net sales in $ million
3Q20	$139.0
4Q20	$135.1
1Q21	$147.5
2Q21	$186.9
3Q21	$229.7
4Q21	$201.3
1Q22	$249.2
2Q22	$314.3
3Q22	$348.2
4Q22	$395.9
1Q23	$448.6
2Q23	$479.6

In terms of quarterly growths, On shoe sales felt a 6.9% increase between the first and second quarter of 2023.
During 2022, On shoes’ quarterly growth exhibited a 23.8% and 26.1% incline during the first half of the year.
This is a significant improvement compared to the 12.3% dip in the Q4 of 2021.
The highest quarter-to-quarter growth of the shoe sales of the company happened between the 1st and 2nd quarters of 2021. From a 9.2% in Q1, On managed to pump a 26.7% growth by the end of the second quarter.
In the fourth quarter of 2020, On actually suffered a 2.8% decline in net sales.

On shoe net sales quarterly growth

Quarter	Growth
4Q20	-2.8%
1Q21	9.2%
2Q21	26.7%
3Q21	22.9%
4Q21	-12.3%
1Q22	23.8%
2Q22	26.1%
3Q22	10.8%
4Q22	13.7%
1Q23	13.3%
2Q23	6.9%

Globally, On settled for a 0.34% footwear market share by the end of 2022.
This is significantly higher than its 0.22% market portion in 20221.
During the pandemic, On improved its footing gaining momentum from 0.07% to 0.13% from 2019 to 2020, respectively.

On shoe global market share

Year	Percent share
2019	0.07%
2020	0.13%
2021	0.22%
2022	0.34%

In 2021, On shoes established an 8% stronghold on the American footwear market.
Meaning, the company added 1.4% to its market share compared to the 6.6% performance in 2020.
Meanwhile in its home country, On shoes occupied 40% of the running shoe market in 2019.
In Germany, the shoe company snagged a 10% cut during the same year.

On shoe market share in the US

Year	Percent share
2020	6.6%
2021	8%

Average On shoe prices in 2023

The average price of a pair of On shoes is $165.2.
Compared to an average pair of shoes which costs $124, On shoes are 33.2% more expensive.
A pair of On running shoes retails for $162.4 on average.
On the other hand, an average running shoe has a price tag of $124 only. This makes On running shoes 31% pricier.
For walking shoes, On is 78.2% more costly. On walking shoes cost $155 while the average walking shoe price is only $87.
In general, On shoes cost more than $100. By far, the prices of their footwear products range from $130 to $270.

Average price of On shoes

Type	Average Price
Overall	$165.2
Running shoes	$162.4
Walking shoes	$155.0

Average weight of On shoes

The mean weight of a for-men On shoe is 10.1 oz or 287.6g.
For women, the average pair weighs 8.5 oz (240.6g).
In terms of running shoes, men’s On shoes weigh 9.5 oz (268.2g). The average is 7.9 oz (224.6g) for women’s running shoes.
Men’s walking shoes from On have an average weight of 9.4 oz (266.5g).
On the other hand, On’s for-her walking shoes weigh 7.3 oz or 208 grammes on average.

Average weight of On shoes in oz

Type	Men	Women
Overall	10.1	8.5
Running	9.5	7.9
Walking	9.4	7.3

Popularity of On shoes in the United States

In the United States, On is gaining traction. As of 2022, about 35% of the American consumer population is familiar with the brand. That is roughly 1 out of every 3 people.
The shoe company also scored 27% in terms of popularity among the US populace.
But in terms of usage, only about 9% have owned and used On shoes.
Additionally, 69% of owners of On shoes are concerned about climate change.
The presence of On shoes in SSense and Nordstrom has grown by 600% and 400% in 2020, respectively.
38% of buyers of On shoes have known the brand through social media.
79% of On shoe users run/jog weekly.
Furthermore, about 13% jog and/or run monthly. While 8% of On buyers rarely or never run.

On shoe brand awareness, popularity, and usage in the US

Parameter	Percent score
Awareness	35%
Popularity	27%
Usage	9%

Sustainability

The shoe company targets to use 100% recycled polyester and polyamide by the end of 2024.
In 2022, 85% of shoes and apparel by On used recycled polyester.
In 2021, the portion was only 53%.
The company was able to increase its usage of recycled polyamide in its manufacturing from 63% in 2021 to 85% in 2022.
Since 2021, On shoes and apparel combined utilise 95% recycled cotton.
With the same performance of 95% in 2022, On aims to achieve 100% dependence on recycled cotton by 2024.

Percentage of recycled materials of On shoes