Nike vs adidas Business Stats

Top adidas vs Nike business stats

Nike is valued $259.93 billionââadidas is valued at $56.40 billion making Nike 4.6 times as valuable as adidas
Nike is listed at 321 in the Fortune Global 500 largest companies in the world by revenue. Adidas doesn’t feature on the list
Nike is the world’s 13th most valuable brand according to Forbes, well ahead of adidas who are 51st

Nike’s 2020 revenues were $37.40 billion versus $23.02 billion for adidas
From 2019 to 2020, Nike’s revenue declined by 4.4% versus 16.1% for adidas
Since 2016, Nike’s revenues have grown by 15.4% whereas adidas revenues have grown by just 7.4%

65% of Nike sales are wholesale compared to 59% of adidas sales
41% of adidas sales are direct to consumer compared to 35% of Nike sales
Of that 41% for adidas, 20% of sales are from stores and 21% of sales are from e-commerce
14.7% of Nike’s sales are from e-commerce compared to 20.3% from in-store
Nike e-commerce sales totaled $5.5 billion
Adidas e-commerce sales exceed €4 billion
Nike has 1,096 stores around the world compared with 2,456 stores for the various adidas brands
30.84% of Nike stores are in the USA

Nike’s brand creation expenses are $3.59 billion per year
Adidas spend $2.98 billion per year on marketing
Nike’s marketing budget is 1.2x larger than the adidas marketing budget
Although Nike spend 9.6% of their revenue on marketing while adidas spend 12.95%
Nike has $9.34 billion dollars earmarked for endorsement contracts. Adidas does not disclose this information

	Nike	Adidas
Footwear factories	122	25
Apparel factories	329	70
Gear and accessory factories	-	37
Total factories	451	132

97% of adidas footwear is manufactured in Asia
50% of Nike footwear is made in Vietnam vs 42% of adidas footwear
29% of adidas footwear is made in Indonesia vs 24% of Nike footwear
22% of Nike footwear is made in China vs 15% of adidas footwear
The largest factory, located in Vietnam, is responsible for 8% (30 million pairs) of all adidas footwear whereas Nike’s largest factory makes 10% of all of its footwear

Nike has 75,400 employees worldwide compared to 62,285 for adidas
The average adidas employee in Germany is paid €45,350
Whereas the average Nike employee in the USA is paid $28,142
No Nike employees are represented by a trade union outside of regions where it is required by law
Nike CEO is paid $53.5 million versus €3.7 million for the adidas CEO
The Nike CEO is paid 12.5 times what the adidas CEO is paid.
The Nike CEO is paid 1,935 times what the median employee is paid whereas the adidas CEO is paid 81 times what the average adidas employee is paid