Reebok BBC Question Low: A sneaker bursting with great flavors

When Pharrell Williams founded the Billionaire's Boys Club in 2014, this brand has been nonstop in creating one-of-a-kind sneaker releases. And to add another eye-catching sneaker to their collection, they partnered with Reebok and reworked Allen Iverson's signature basketball footwear, the Question Low. 

The Pharrell-led streetwear label dropped the Reebok BBC Ice Cream Question Low in three different colorways, each released in selected parts of the world. The yellow/purple/green colorway was launched in Europe and the US, the yellow/red/pink is released exclusively in Asia, while the yellow/purple version was dropped worldwide. 

After releasing the Running Dog series, the collab followed this partnership up with two new iterations. The Name Chain kick has a soft-pink hue while the Beepers and Butts model has the sporty grey hue added with green accents.

What does it offer?

The Reebok BBC Question Low is packed with several interesting details. This is a low-top stand-out piece that you would want to wear when you want to put your best foot forward. Here are some of the striking details about the RBK Question Low x BBC Running Dog lineup:

  • The upper is made of premium leather covered with vivid colorways, a common feature seen in most BBC Ice Cream sneakers. 
  • Found on the tongue is the rubberized Ice Cream logo that sits off-center.
  • Reebok x BBC added extra colorful shoelaces, which you can mix and match to suit numerous ensembles.
  • Except for the Name Chain and Beepers and Butt iterations, this sneaker has noticeable running dog graphics on the side to replace the iconic Reebok vector logo. 
  • Its eye-catching box is loaded with flavorful details that would make you think this is a real ice cream box. 

Facts / Specs

Style: Dad, Sporty, Chunky
Top: Low
Inspired from: Basketball
Collaboration: Billionaire Boys Club
Collection: Reebok Classics
Closure: Laces
Material: Leather, Suede, Rubber Sole, EVA

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Danny McLoughlin
Danny McLoughlin

Danny is a sports nut with a particular interest in football and running. He loves to watch sports as much as he loves to play. Danny was lead researcher on RunRepeat and The PFA’s report into Racial Bias in Football Commentary. His football and running research has been featured in The Guardian, BBC, New York Times and Washington Post.